In places where it is difficult to leave flyers or business cards, ads with tear-off stubs can be an easy solution. As shown in the example of an over-the-phone CMA ad in Figure A-3, these tear-off stubs are convenient when placing advertisements in public places. Include the tear-off stubs at the bottom of your one-page ad. Just precut the perforated lines so that prospects can easily tear off your information on the go.
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