REFERENCES

Truth 1

¹ Kopeikina, Luda. The Right Decision Every Time: How to Reach Perfect Clarity on Tough Decisions. Upper Saddle River, New Jersey: Prentice Hall, 2005.

Truth 5

² Pollan, Michael. “Unhappy Meals.” The New York Times Magazine (January 28, 2007): 39.

³ Meyer, Robert J., and J. Wesley Hutchinson. “Bumbling Geniuses: The Power of Everyday Reasoning in Multistage Decision Making.” in Wharton on Making Decisions. Kunreuther, Howard, and Stephen Hoch, eds., New York: John Wiley & Sons, 2001, 37–61.

Truth 7

⁴ Thomson, Clive. “Bicycle Helmets Put You at Risk.” The New York Times Magazine, December 10, 2006: 36.