Financial Times Prentice Hall Books

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Business and Technology

Sarv Devaraj and Rajiv Kohli

The IT Payoff: Measuring the Business Value of Information Technology Investments

Nicholas D. Evans

Business Agility: Strategies for Gaining Competitive Advantage through Mobile Business Solutions

Nicholas D. Evans

Business Innovation and Disruptive Technology: Harnessing the Power of Breakthrough Technology...for Competitive Advantage

Nicholas D. Evans

Consumer Gadgets: 50 Ways to Have Fun and Simplify Your Life with Today's Technology...and Tomorrow's

Faisal Hoque

The Alignment Effect: How to Get Real Business Value Out of Technology

Economics

David Dranove

What's Your Life Worth? Health Care Rationing...Who Lives? Who Dies? Who Decides?

John C. Edmunds

Brave New Wealthy World: Winning the Struggle for World Prosperity

Entrepreneurship

Oren Fuerst and Uri Geiger

From Concept to Wall Street: A Complete Guide to Entrepreneurship and Venture Capital

David Gladstone and Laura Gladstone

Venture Capital Handbook: An Entrepreneur's Guide to Raising Venture Capital, Revised and Updated

Erica Orloff and Kathy Levinson, Ph.D.

The 60-Second Commute: A Guide to Your 24/7 Home Office Life

International Business

Peter Marber

Money Changes Everything: How Global Prosperity Is Reshaping Our Needs, Values, and Lifestyles

Investments

Zvi Bodie and Michael J. Clowes

Worry-Free Investing: A Safe Approach to Achieving Your Lifetime Goals

Harry Domash

Fire Your Stock Analyst! Analyzing Stocks on Your Own

Charles P. Jones

Mutual Funds: Your Money, Your Choice. Take Control Now and Build Wealth Wisely

D. Quinn Mills

Buy, Lie, and Sell High: How Investors Lost Out on Enron and the Internet Bubble

D. Quinn Mills

Wheel, Deal, and Steal: Deceptive Accounting, Deceitful CEOs, and Ineffective Reforms

John Nofsinger and Kenneth Kim

Infectious Greed: Restoring Confidence in America's Companies

John R. Nofsinger

Investment Blunders (of the Rich and Famous)...And What You Can Learn from Them

John R. Nofsinger

Investment Madness: How Psychology Affects Your Investing...And What to Do About It

Leadership

Jim Despain and Jane Bodman Converse

And Dignity for All: Unlocking Greatness through Values-Based Leadership

Marshall Goldsmith, Vijay Govindarajan, Beverly Kaye, and Albert A. Vicere

The Many Facets of Leadership

Marshall Goldsmith, Cathy Greenberg, Alastair Robertson, and Maya Hu-Chan

Global Leadership: The Next Generation

Eric G. Stephan and Wayne R. Pace

Powerful Leadership: How to Unleash the Potential in Others and Simplify Your Own Life

Management

Rob Austin and Lee Devin

Artful Making: What Managers Need to Know About How Artists Work

J. Stewart Black and Hal B. Gregersen

Leading Strategic Change: Breaking Through the Brain Barrier

William C. Byham, Audrey B. Smith, and Matthew J. Paese

Grow Your Own Leaders: How to Identify, Develop, and Retain Leadership Talent

David M. Carter and Darren Rovell

On the Ball: What You Can Learn About Business from Sports Leaders

Charles J. Fombrun and Cees B.M. Van Riel

Fame and Fortune: How Successful Companies Build Winning Reputations

Harvey A. Hornstein

The Haves and the Have Nots: The Abuse of Power and Privilege in the Workplace... and How to Control It

Kevin Kennedy and Mary Moore

Going the Distance: Why Some Companies Dominate and Others Fail

Fergus O'Connell

The Competitive Advantage of Common Sense: Using the Power You Already Have

Richard W. Paul and Linda Elder

Critical Thinking: Tools for Taking Charge of Your Professional and Personal Life

W. Alan Randolph and Barry Z. Posner

Checkered Flag Projects: 10 Rules for Creating and Managing Projects that Win, Second Edition

Susan E. Squires, Cynthia J. Smith, Lorna McDougall, and William R. Yeack

Inside Arthur Andersen: Shifting Values, Unexpected Consequences

Jerry Weissman

Presenting to Win: The Art of Telling Your Story

Marketing

Michael Basch

CustomerCulture: How FedEx and Other Great Companies Put the Customer First Every Day

Jonathan Cagan and Craig M. Vogel

Creating Breakthrough Products: Innovation from Product Planning to Program Approval

Bernd H. Schmitt, David L. Rogers, and Karen Vrotsos

There's No Business That's Not Show Business: Marketing in Today's Experience Culture

Yoram J. Wind and Vijay Mahajan, with Robert Gunther

Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

Public Relations

Gerald R. Baron

Now Is Too Late: Survival in an Era of Instant News

Deirdre Breakenridge and Thomas J. DeLoughry

The New PR Toolkit: Strategies for Successful Media Relations

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