NOTES AND SOURCES
WHY NOW
[1.1] Welcome to the Expectation Economy
For more on companies featured in the Global Snapshot: GrabTaxi http://grabtaxi.com/, Sol de Janeiro's skin cancer initiative: https://www.youtube.com/watch?v=VKzliSgq0Yg Nrml, Headphones: https://www.nrml.com/
Amazon's best-selling and most reviewed shredder: http://www.amazon.com/AmazonBasics-12-Sheet-Cross-Cut-Credit-Shredder
More on Domino's turnaround: http://www.businessinsider.com/dominos-turnaround-story-2014-10?IR=T while the quote is taken from a session by Domino's CEO at Michigan's Grand Valley State University: http://www.mlive.com/business/west-michigan/index.ssf/2015/02/dominos_ceo_doyle_talks_super.html
World Intellectual Property Indicators 2014 edition: http://www.wipo.int/ipstats/en/wipi/
Uber's blogpost about spiraling expectations: http://blog.uber.com/eta-expectations
Read more about the crowdfunding projects mentioned: https://kickstarter.com/projects/597507018/pebble-e-paper-watch-for-iphone-and-android, https://kickstarter.com/projects/1523379957/oculus-rift-step-into-the-game, https://kickstarter.com/year/2014
Tesla strong sales reported: http://ww11.jato.com/PressReleases/Strong%20demand%20in%20the%20EU%20%E2%80%98Big%205%E2%80%99%20markets%20drives%20September%20growth%20in%20European%20new%20car%20sales.pdf
Patagonia's “Don't Buy This Jacket” campaign email: http://www.patagonia.com/email/11/112811.html and background on $20 Million & Change and other initiatives: http://www.bloomberg.com/bw/articles/2013-05-06/patagonias-latest-product-an-in-house-venture-fund
Lockitron's DIY crowdfunding story: http://techcrunch.com/2012/10/07/the-story-of-lockitron-crowdfunding-without-kickstarter/
Stephan Olander's quote is taken from his session at Cannes Lions advertising festival: http://www.adweek.com/news/advertising-branding/how-nike-made-just-do-it-obsolete-141252
Flow Hive crowdfunding page and full story: https://www.indiegogo.com/projects/flow-hive-honey-on-tap-directly-from-your-beehive, watch a video about Brahma Seleção Especial: https://www.youtube.com/watch?v=yD8QljwZ55U, W Hotels defending its wedding social media concierge: http://www.fastcompany.com/3028261/fast-feed/w-hotels-defends-its-3000-social-media-wedding-concierge-to-some-this-may-seem-a-b after it was publicly criticized on Twitter: https://twitter.com/bbosker/statuses/448468488898637824
Read more about Selfridges' various initiatives: http://www.selfridges.com/en/info/aboutMuseumOfEverything/, http://www.selfridges.com/content/article/bompas-parr%E2%80%99s-rooftop-crazy-golf-selfridges-london, http://www.selfridges.com/content/article/festival-of-imagination-london, http://www.selfridges.com/content/article/everyman-cinema-booking
Warren Buffett quote: http://eu.wiley.com/WileyCDA/Section/id-817935.html
Airbnb's growth: http://marketwired.com/press-release/airbnb-celebrates-record-growth-with-10-million-guest-nights-booked-1670787.htm
Background on BlaBlaCar's trust and motivation survey: http://magazine.ouishare.net/2013/01/blablacar-online-trust-study/, data on the fundraising initiative: http://techcrunch.com/2014/07/01/blablacar-raises-a-massive-100-million-round-to-create-a-global-ride-sharing-network/
SCAN
[2.1] Trends 101
Tinder's usage stats: http://www.nytimes.com/2014/10/30/fashion/tinder-the-fast-growing-dating-app-taps-an-age-old-truth.html
Listen to Daniel Ek, Spotify's founder talking about his experiences with Napster: http://pando.com/2012/11/08/how-napster-gave-birth-to-spotify/
[2.2] Watch businesses first, customers second
Read our BRAND SACRIFICE trend featuring these bets on the future: http://trendwatching.com/trends/brand-sacrifice/
Jeffrey Hollender explained the history of Seventh Generation in a personal interview. Read more about Sustain at: http://www.forbes.com/sites/susanadams/2014/06/13/sustainability-and-marketing-to-women-comes-to-condoms/
Steve Jobs quote from Walter Isaacson, Steve Jobs: The Exclusive Biography (Little, Brown, 2013)
Marriott & GoPro initiative: http://news.marriott.com/2015/01/gopro-marriott.html
Miya's Sushi: http://miyassushi.com/invasive-species-menu/
Honest By's transparency policy: http://www.honestby.com/en/news/147/100-transparent.html Project Ara: http://projectara.com/
Airbnb's Happy New Year video: https://www.youtube.com/watch?v=5yDQIhrX5_0, its interactive real-time map of travel activity: https://airbnb.com/map
Webvan's bankruptcy: http://news.cnet.com/Webvan-delivers-its-last-word-Bankruptcy/2100-1017_3-269594.html vs. Ocado's share price history: http://www.ocadogroup.com/investors/share-price-centre.aspx
The rise and fall of Myspace: http://www.bloomberg.com/bw/magazine/content/11_27/b4235053917570.htm http://mashable.com/2006/07/11/myspace-americas-number-one vs. Facebook's user statistics: http://newsroom.fb.com/company-info/
Burger King's scaling back of Satisfries: http://fortune.com/2014/08/13/so-long-satisfries/ vs. Lyfe Kitchen's expansion detailed at: http://lyfekitchen.com/in-the-news/
Mattel's Shanghai closure: http://www.bbc.co.uk/news/business-12670950 vs. its repositioning: http://www.forbes.com/sites/helenwang/2013/11/17/can-mattel-make-a-comeback-in-china/
Car2Go U.K. withdrawal: http://www.bbc.co.uk/news/uk-england-birmingham-27546644 vs. its broader success: http://europe.autonews.com/article/20141113/ANE/141119923/ car2go-poised-to-top-1-million-users and DriveNow's London launch: http://www.ft.com/cms/s/0/755e72bc-7899-11e4-a33c-00144feabdc0.html
Starbucks' mobile payment success vs. Google's: http://www.wired.com/2014/11/forget-apple-pay-master-mobile-payments-starbucks/
[2.3] Trends in the wild
Nest Protect: https://nest.com/smoke-co-alarm/life-with-nest-protect/ Riddell Insite Impact Response: http://www.riddell.com/InSite
Ford concept smart seat: http://www.fordmediacenter.nl/persberichten/587/documents/safe_ecg_seat_EU1515.pdf Baidu's smart chopsticks: https://www.techinasia.com/baidu-smart-chopsticks-detect-dodgy-cooking-oil/
Getty Image's Lean In collection: http://www.gettyimages.co.uk/collections/leanin
Pantene's Labels Against Women campaign: https://www.youtube.com/watch?v=-K2kfgW7708
Lady Mechanic Initiative: http://ladymechanicinitiative.org/graduation-of-25-female-mechanics-in-benin/IAmElemental action figures: http://www.iamelemental.com/
Behind the scenes at a McDonald's photo shoot: https://www.youtube.com/watch?v=oSd0keSj2W8 Pink goop in Chicken McNuggets? McDonald's Canada answers: https://www.youtube.com/watch?v=Ua5PaSqKD6k View third-party reviews on Four Seasons site: http://fourseasons.com/newyork/ Kysy Vaikka: http://www.if.fi/web/fi/henkiloasiakkaat/vahingot/kysy-vaikka/pages/default.aspx
House of Masaba: http://www.perniaspopupshop.com/designers/masaba# Botanique opening: http://www.luxurytravelmagazine.com/news-articles/botanique-hotel-spa-exclusive-new-hotel-opening-in-brazil-17991.php Avi Arad's The Rise of the Terracotta Warriors: http://usa.chinadaily.com.cn/epaper/2013-08/29/content_16929439.htm
Muhtesem Yüzyil (Magnificent Century): http://www.reuters.com/article/2012/12/14/rohde-turkey-idUSL1E8NE4A920121214 Budweiser's Chinese New Year campaign: http://adage.com/article/global-news/budweiser-greet-chinese-year-times-square/239661/
FOCUS
[3.1] Post-Demographic Consumerism
For more on Harley-Davidson catering to women: http://www.bloomberg.com/bw/articles/2014-06-02/can-harley-davidson-finally-woo-women. Attitudes of Malaysian youth to tradition—from the Young & Rubicam Generation Asia survey 2014, read more here: http://www.thestar.com.my/Business/Business-News/2015/01/03/A-touch-of-culture-Brands-can-leverage-on-Asians-desire-to-preserve-identity/?style=biz Mobile shoppers by age: http://nielsen.com/us/en/insights/news/2013/who-is-the-mobile-shopper-.html
Overlap between the lists of 1,000 favorite music artists across the generations: http://www.theguardian.com/media/2014/may/25/radio-1-playlist-secrets-uncovered-battle-of-brands Increase in the number of female video gamers over 50: http://www.theesa.com/wp-content/uploads/2014/10/ESA_EF_2014.pdf Chinese citizens using social media: http://us.kantar.com/media/908826/0202-en-infographic-1950.pdf
Male opinion of grooming products in Asia: http://www.kantarworldpanel.com/id/News/kwp-asian-men Over 65s using social media: http://www.pewinternet.org/data-trend/social-media/social-media-use-by-age-group/ Increase in mixed-race marriages: http://www.aacap.org/AACAP/Families_and_Youth/Facts_for_Families/Facts_for_Families_Pages/Multiracial_Children_71.aspx
DDP Yoga: https://ddpyoga.com/ and read more at: http://www.nytimes.com/2014/08/17/magazine/the-rise-of-beefcake-yoga.html Wayung Kulit with Star Wars characters: https://www.facebook.com/peperanganbintang Moët & Chandon vending machine in Selfridges: http://www.harpersbazaar.co.uk/fashion/fashion-news/moet-and-chandon-champagne-vending-machine-selfridges
Phil Schiller tweets 1 billion iOS devices sold: https://twitter.com/pschiller/status/560197288048340992 Uniqlo revenues to February 2015: http://www.fastretailing.com/eng/ir/news/1504091800.html and read more about the Uniqlo ethos: http://uniqlo.com/us/company/about-uniqlo.html Facebook monthly active users: http://newsroom.fb.com/company-info/
Bülent Arinc's speech and the Twitter reaction: http://www.bbc.co.uk/news/blogs-trending-28548179
Choose from 1,000 kinds of Nike shoes: http://store.nike.com/gb/en_gb/pw/shoes/brk
The US Environmental Agency on bottled water: http://www.ct.gov/dph/lib/dph/environmental_health/pdf/05_frequently_asked_questions_about_bottled_water.pdf Estimate of products for sale on Amazon: http://export-x.com/2014/08/14/many-products-amazon-sell-2/
The British Medical Journal studies the Ice Bucket Challenge: http://www.bmj.com/content/349/bmj.g7185
Wall Street Journal poll on gay marriage: http://blogs.wsj.com/washwire/2015/03/09/support-for-gay-marriage-hits-all-time-high-wsjnbc-news-poll/ South China Morning Post on China's rising divorce rate: http://www.scmp.com/news/china/article/1535515/heartbreaking-news-nations-divorce-rate-rises-13-cent
Coca-Cola's America the Beautiful campaign: http://www.coca-colacompany.com/stories/america-is-beautiful-and-coca-cola-is-for-everyone Banco do Brasil: http://www.bb.com.br/ Tanishq Wedding Film: https://www.youtube.com/watch?v=P76E6b7SQs8
Harley-Davidson tree pledge: http://www.harley-davidson.com/content/h-d/en_US/company/renew-the-ride.html Moët Hennessy launch Indian wines: http://www.bbc.co.uk/news/business-25326578 Versace M.I.A.x Versus collection: http://www.versusversace.com/collections/mia
Lululemon's yoga store for men: http://time.com/3584541/lululemons-men-store-soho/ The LG Wine smartphone: http://www.lgwinesmart.co.kr/
Thug Kitchen vegan blog: http://www.thugkitchen.com/
Zappos explains its PinPointing service: http://blogs.zappos.com/blogs/technology/2012/08/29/introducing-pinpointing Barclaycard Bespoke Offers: http://www.barclaycard.co.uk/business/bespoke-offers
The All Things Hair YouTube channel: https://www.youtube.com/user/AllThingsHairUK
[3.2] Evaluating Trends for Opportunity
Read more about Professor C Bodin, the first female LEGO scientist: http://abcnews.go.com/blogs/lifestyle/2013/09/lego-unveils-first-female-lego-scientist/ More on Itaü Unibanco's initiative for female entrepreneurs: http://www.redemulherempreendedora.com.br/noticias/geral/itau-mulher-empreendedora Walmart announces its “Women Owned” initiative: http://news.walmart.com/news-archive/2015/03/11/walmart-launches-women-owned-logo-in-store-online
The Diffusion of Innovations by Everett Rogers: http://www.amazon.com/Diffusion-Innovations-5th-Everett-Rogers/dp/0743222091 Big Bang Disruption by Larry Downes and Paul Nunes: http://www.amazon.com/Big-Bang-Disruption-Devastating-Innovation/dp/1591846900 What'sApp user base: WhatsApp hits 700 million monthly active users in 2015: https://gigaom.com/2015/01/06/whatsapp-hits-700-million-monthly-active-users/
The Rise and Fall of Draw Something: http://www.forbes.com/sites/insertcoin/2012/05/04/draw-something-loses-5m-users-a-month-after-zynga-purchase/
Tinder market share graph from 7Park data, see more here: http://uk.businessinsider.com/tinder-plus-being-tested-in-europe-2015-2
Quotes from Jeffrey Hollender sourced during conversations and email correspondence in March and April 2015.
More on Target pop-ups, including that 2002 pop-up on the Hudson River: http://www.bloomberg.com/apps/s?pid=newsarchive&sid=aZf1Jgg78pyk Nike's pop-up in SoHo for the Knicks game: http://www.nytimes.com/2006/11/16/nyregion/16lebron.html?_r=0 H&M Scheveningen resort pop-up: http://inhabitat.com/hm-starts-the-summer-right-with-a-pop-up-container-store-on-the-beach/ YrStore pop-up: https://www.wearepopup.com/p/yrstore/ Target Too pop-up exhibition: http://www.brandchannel.com/home/post/2015/03/27/150327-Target-Too.aspx
Himmat emergency alert app: https://play.google.com/store/apps/details?id=com.smartcloud.delhi&hl=en China survival guide app: https://itunes.apple.com/cn/app/zhong-guo-qiu-sheng-shou-ce/id527824265?mt=8 Mercedes cloud computing data privacy service: http://www.bloomberg.com/news/articles/2014-09-18/mercedes-sets-up-cloud-firewall-to-halt-car-data-hacking Lumkani slum fire detector: http://lumkani.com/
UNICEF Proteja Brasil app: http://www.protejabrasil.com.br/br/
Kenco Coffee vs Gangs: https://www.coffeevsgangs.com/ Whisper Touch the Pickle ad: https://www.youtube.com/watch?v=5s8SD83ILJY JP Morgan Chase invest in Detroit: http://www.jpmorganchase.com/corporate/Corporate-Responsibility/detroit.htm Botafogo and Puma inverted stripes campaign: https://vimeo.com/97000647 BrewDog anti-Putin beer: https://www.brewdog.com/lowdown/blog/hello-my-name-is-vladimir
[3.3] The Consumer Trend Radar
Michael Porter as quoted in Fast Company: http://www.fastcompany.com/42485/michael-porters-big-ideas
Read more about BMW DriveNow: http://www.drive-now.com Read more about Audi Unite: https://www.audiunite.com/
Cuervo History in a Bottle app: https://itunes.apple.com/gb/app/cuervo-history-in-a-bottle/id850755840?mt=8 Normal 3D-printed earphones: https://www.nrml.com/
Malaysian IKEA fans dress as their favorite product: http://designtaxi.com/news/369038/IKEA-Fans-Dress-Up-As-Their-Favorite-Product-From-The-Brand-To-Win-Contest/
Starbucks app “order ahead” function: http://www.bloomberg.com/news/articles/2014-10-16/starbucks-to-test-order-ahead-mobile-app-in-portland-area Skol Consulado campaign: http://www.skol.com.br/consulado/ Grabble: https://www.grabble.com/
GENERATE
[4.1] The Consumer Trend Canvas
The Footprint Chronicles: https://www.patagonia.com/us/footprint The Invasive Species Menu at Miya's Sushi: http://miyassushi.com/invasive-species-menu/ Tesla's record-breaking sales in Norway: http://www.hegnar.no/motor/artikkel496745.ece
Read more on CLEAN SLATE BRANDS here: http://trendwatching.com/trends/cleanslatebrands/
TOMS “One for One” model: http://www.toms.com/improving-lives
Value Proposition Design: https://strategyzer.com/value-proposition-design
[4.2] The Consumer Trend Canvas in Action
Read more on SYMPATHETIC PRICING here: http://trendwatching.com/trends/sympathetic-pricing/ Havas' Meaningful Brands Index from June 2013: http://www.havasmedia.com/press/press-releases/2013/meaningful_brands_beat_stock_market
South China Morning Post's coverage of Occupy Central: http://www.scmp.com/topics/occupy-central Uber's Boston bus strike promotion: http://blog.uber.com/BPSfreerides, #keeplondonmoving promotion: http://blog.uber.com/tubestrike See a video about BGH's “My Home Is An Oven” campaign: https://vimeo.com/94715375
HarvardX and MITx joint study on Open Online Courses from January 2014: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2381263
GOQii homepage: http://us.goqii.com Codementor: https://codementor.io/ Rise: https://rise.us
See more on BRANDED GOVERNMENT here: http://trendwatching.com/trends/10-trends-for-2015/#slide-21
Havas Worldwide's Prosumer Report on “Communities and Citizenship” (January 2013) contains more on consumers expecting businesses to step in where governments fail: http://www.prosumer-report.com/blog/wp-content/uploads/downloads/2013/01/prosumer-communities-and-citizenship.pdf
Dial Direct's Pothole Brigade disbands: http://leadsa.co.za/?p=8507 Clean Romania: http://cif.ro/despre Embajada Zona 18: http://embajadazona18.org
PersonalHeroes: http://personal-heroes.com
Read more on CURRENCIES OF CHANGE here: http://trendwatching.com/trends/currencies-of-change/
We spoke with Stephie Knopel, founder of PersonalHeroes, about how she used the Consumer Trend Canvas to develop a concept.
The Havas Worldwide's Prosumer Report on “Communities and Citizenship” (January 2013) contains more on how millennials expect to use social media for good: http://www.prosumer-report.com/blog/wp-content/uploads/downloads/2013/01/prosumer-communities-and-citizenship.pdf Klout: https://klout.com Happify: http://www.happify.com Spire: https://spire.io
EXECUTE
[5.1] The First Yards
Baidu's smart chopsticks: https://www.techinasia.com/baidu-smart-chopsticks-detect-dodgy-cooking-oil/ Find the latest news from the Phonebloks community here: https://phonebloks.com
For more about the evolution of hackathons: http://www.ft.com/cms/s/0/88212d8a-a716-11e4-8a71-00144feab7de.html
We spoke with Nikolai Khlopov, managing partner at 42 Agency, on how they used a trend-powered hackathon to develop Alfa-Bank's Activity account: http://activity.alfabank.ru/Activity
We spoke with Tim Morgan, director of Mint Ventures at Mint Digital, about the 4 Days To Launch rapid prototyping process; find more here: http://4d2l.mintdigital.com DeskBeers' equity crowdfunding page: https://www.crowdcube.com/investment/deskbeers-17148
Take a trip all the way back to 2004 for the first of many Trend Briefings we have written on POP-UP RETAIL: http://trendwatching.com/trends/POPUP_RETAIL.htm
#guardiancoffee: http://www.thedrum.com/stuff/2013/05/30/guardian-announces-launch-guardiancoffee-shoreditch, The Midland Goods Shed: http://www.theguardian.com/membership/midland-goods-shed-progress/2014/sep/10/-sp-midland-goods-shed-guardian-events-membership-building-space IKEA in Paris: http://www.nydailynews.com/life-style/real-estate/ikea-home-home-paris-airport-article-1.1114043 Warby Parker's SoHo yurt: http://www.nytimes.com/2012/01/05/fashion/warby-parkers-pop-up-store-offers-eyeglass-frames.html
The Year in Kickstarter—2014: https://www.kickstarter.com/year/2014 Sony FES Watch: https://www.makuake.com/project/feswatch/ Qrio Smartlock: https://www.makuake.com/project/qrio-smart-lock/ We interviewed Kunitake Saso, a customer insight specialist at Sony, about its experimentation with crowdfunding.
La Petite Syrah: http://www.lapetitesyrah.fr/ Libélula Brechó: http://brecholibelula.blogspot.com/ Vodacom CEO's Twitter use: http://www.businessinsider.com/pieter-uys-twitter-2011-7 Coffee Joulies' post on being “Made in America or Made in China?”: https://madmimi.com/p/da8353
CULTURE
[6.1] Your Trend Department
On the power of 3D objects, Jody Culham studied the limits of visual representations (pictures) to trigger people's imagination, discovering that they are less stimulating than if the same objects would be put in people's hands http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3216611/ KILN personal interview
Malcolm Devoy, one of the creative forces behind PHD Source, told us more abut the platform's effectiveness. More on how this tool works: http://blog.codeworldwide.com/?p=1346#sthash.jWWqvz4b.dpbs
Rajiv Ball from THNK told us in detail about the project in an interview. THNK's press release about the program: http://www.thnk.org/2012/01/vodafone-participates-in-creative-leadership-program/
We had the pleasure to speak about Strategyzer & Master Card with Alexander Osterwalder while he was visiting London to launch his new book, Value Proposition Design.
We had a great chat over Skype with Maria Mujica, regional marketing director—Leader, Fly Garage at Mondelez.
More about how Fly Garage inspires innovation in Latin America: http://adage.com/article/global-news/kraft-s-fly-garage-inspires-innovation-latin-america/235283/
We watched Mark Randall launch Adobe's innovation program Red Box at a keynote at Seoul Digital Forum 2014: https://www.youtube.com/watch?v=2YcbcMRVDQU#t=781 Now, the Red Box is open source: https://kickbox.adobe.com/kickbox-at-your-organization
Richard Wilkinson, Customer Cup innovation manager, shared insights about the project in an interview with us. Aviva's annual report confirms the success of the project: http://www.aviva.com/media/upload/ARA-2013.pdf
Walmart Labs pioneers digital innovation: http://www.adweek.com/news/technology/473-billion-retailer-wants-be-next-ad-tech-star-161471. Here's a video about how Savings Catcher works: https://www.youtube.com/watch?v=ncHxBW0JpuE. About Westfield's labs: http://www.businesswire.com/news/home/20140528005476/en/Westfield-Labs-Launches-Dine-Time-Food-Experience#.VSjZEJTLfis
[6.2] Trend-Driven Ecosystems
Bill Joy, quoted in: http://www.forbes.com/forbes/2007/1126/031.html
Find out more about our spotter network at: spotters.trendwatching.com
Jeremiah Owyang, founder of Crowd Companies, shared details in an interview with us. You'll find them at http://crowdcompanies.com/
Open Innovation: The New Imperative for Creating and Profiting from Technology by Henry William Chesbrough. You'll find Haas School of Business's study at: https://shop.iao.fraunhofer.de/publikationen/managing-open-innovation-in-large-firms.html
Unilever partners with eYeka: http://www.unilever.com/mediacentre/pressreleases/2013/crowdsourcingbidfortorrentoffreshideas.aspx
More stories can be found at: https://en.eyeka.com/stories/product-development
The first coworking space announcement: http://codinginparadise.org/weblog/2005/08/coworking-community-for-developers-who.html, Coworking spaces growth: http://www.innovationiseverywhere.com/future-coworking-coworking-visas-corporate-partnerships-real-estate-specialists/ http://www.newsroom.barclays.com/releases/ReleaseDetailPage.aspx?releaseId=3076 GE global Garage tour: http://www.gegarages.com/global-tour/
We had an interview with Augustin Moro and Ana Segurado, who oversee the Wayra program. For the latest program data: http://wayra.co/dashboard
Closing Thoughts
Apple App Store data: https://www.apple.com/uk/pr/library/2015/01/08App-Store-Rings-in-2015-with-New-Records.html, https://www.apple.com/uk/pr/library/2014/01/07App-Store-Sales-Top-10-Billion-in-2013.html YouTube data: https://www.youtube.com/yt/press/statistics.html Amazon stock figures: http://export-x.com/2014/08/14/many-products-amazon-sell-2/
Facebook acquisition history: http://newsroom.fb.com/company-info/ Xiaomi valuation: http://www.wsj.com/articles/xiaomi-becomes-worlds-most-valuable-tech-startup-1419843430 Uber ride data: http://blog.uber.com/safety CircleUp company data: https://circleup.com/data/
IMAGE CREDITS
All example images sourced from respective brand websites and public marketing collateral.
“Safe is Risky” by Tom Fishburne, courtesy of Marketoonist LLC.
All other photos in this book are by the authors.
