FURTHER READING

CONSUMERISM AND BRANDING

Seth Godin, Tribes: We Need You to Lead Us (Portfolio, 2008)

Umair Haque, The New Capitalist Manifesto: Building a Disruptively Better Business (Harvard Business Review Press, 2011)

Joseph Heath, Andrew Potter, Nation of Rebels: Why Counterculture Became Consumer Culture (Harper Business, 2004)

Martin Lindstrom, Buyology: Truth and Lies About Why We Buy (Doubleday Business, 2008)

Grant McCracken, Chief Culture Officer: How to Create a Living, Breathing Corporation (Basic Books, 2009)

Debbie Millman, Brand Thinking and Other Noble Pursuits (Allworth Press, 2011)

Marty Neumeier, Zag: The Number One Strategy of High-Performance Brands (New Riders, 2006)

Clotaire Rapaille, The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do (Broadway Books, 2008)

Rob Walker, Buying In: The Secret Dialogue Between What We Buy and Who We Are (Random House, 2008)

TRENDS

Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference (Abacus, 2002)

Chip and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die (Random House, 2007)

Kevin Kelly, What Technology Wants (Penguin Books, 2011)

Mark Penn, E. Kinney Zalesne, Microtrends: The Small Forces Behind Tomorrow's Big Changes (Twelve, 2007)

Martin Raymond, Trend Forecaster's Handbook (Laurence King Publishing, 2010)

Everett M. Rogers, Diffusion of Innovations, 5th edition (Free Press, 2003)

Nassim Nicholas Taleb, The Black Swan: Second Edition: The Impact of the Highly Improbable (Random House Trade Paperbacks, 2010)

Henrik Vejlgaard, Anatomy of a Trend (Confetti Publishing Inc., 2012)

INNOVATION

Scott Anthony, The First Mile: A Launch Manual for Getting Great Ideas into the Market (Harvard Business Review Press, 2014)

Clayton M. Christensen, The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business (HarperBusiness, 1997)

Nathan Furr, Jeff Dyer, The Innovator's Method: Bringing the Lean Startup into Your Organization (Harvard Business Review Press, 2014)

Frans Johansson, The Medici Effect: What You Can Learn from Elephants and Epidemics (Harvard Business Review Press, 2004)

Steven Johnson, Where Good Ideas Come From (Penguin Books, 2010)

Larry Keeley, Helen Walters, Ryan Pikkel, Brian Quinn, Ten Types of Innovation: The Discipline of Building Breakthroughs (Wiley, 2013)

Alexander Osterwalder, Yves Pigneur, Business Model Generation (Wiley, 2010)

Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith, Value Proposition Design (Wiley, 2014)

Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Crown Business, 2011)

Marc Stickdorn, Jakob Schneider, This Is Service Design Thinking: Basics, Tools, Cases (Wiley, 2012)

BUSINESS

Chris Anderson, The Long Tail: Why the Future of Business Is Selling Less of More (Hyperion, 2006)

Larry Downes, Paul Nunes, Big Bang Disruption: Strategy in the Age of Devastating Innovation (Portfolio, 2014)

Thomas Friedman, The World Is Flat: A Brief History of the Globalised World in the Twenty-First Century (Allen Lane, 2005)

Lisa Gansky, The Mesh: Why the Future of Business Is Sharing (Penguin, 2010)

Salim Ismail, Michael S. Malone, Yuri van Geest, Exponential Organizations: Why New Organizations Are Ten Times Better, Faster, and Cheaper Than Yours (Diversion Books, 2014)

Marc Levinson, The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger (Princeton University Press, 2006)

Christian Madsbjerg, Mikkel Rasmussen, The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems (Harvard Business Review Press, 2014)

Idris Moote, Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School (Wiley, 2015)

Ernst Schumacher, Small Is Beautiful: A Study of Economics As If People Mattered (Vintage, 1973)

Clay Shirky, Here Comes Everybody: The Power of Organizing without Organizations (Penguin Books, 2009)

IDEATION AND PRESENTATIONS

Nancy Duarte, Resonate: Present Visual Stories That Transform Audiences (Wiley 2010)

Dave Gray, Sunni Brown, James Macanufo, Gamestorming: A Playbook for Innovators, Rulebreakers and Changemakers (O'Reilly, 2010)

Frederik Härén, The Idea Book (Interesting, 2004)

Bryan W. Mattimore, Idea Stormers: How to Lead and Inspire Creative Breakthroughs (Jossey-Bass, 2012)

Jon Steel, Perfect Pitch: The Art of Selling Ideas and Winning New Business (Wiley 2006)