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Library of Congress Cataloging-in-Publication Data

Papke, Edgar.

True alignment : linking company culture with customer needs for extraordinary results / Edgar Papke.

    pages cm

Includes bibliographical references and index.

ISBN-13: 978-0-8144-3336-2

ISBN-10: 0-8144-3336-7

1. Marketing. 2. Customer relations. 3. Corporate culture. I. Title.

HF5415.P2384 2014

658.8—dc23                                                                                        2013027430

© 2014 Edgar Papke.
All rights reserved.
Printed in the United States of America.

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