Index
- A
- About page (trust signal), 87
- Abundance mentality, 257–258
- Access (growth), groups (impact), 159f
- Acknowledge, Apologize, Act (three A's), 80
- learning, 213–215
- Advertising
- Affiliate Summit (conference), 118
- Age-based goals, 51
- becoming, process (steps), 164
- Agent Zero, 157, 255, 288
- Aggregators, search, 148
- Agrawal, Radha, 30, 116, 180
- Alexa (Amazon), usage, 141
- Allen, David, 61
- ALS ice bucket challenge, 233
- “Always on” culture, 285
- Amazon, visits (ranking), 273
- Amazon Web Services (AWS), 78
- Analytics tools, 296–297
- Anchor.fm, 240, 265
- Anderson, Bruce Eric, 185
- Anderson, Chris, 263
- Anonymity
- creation, 208
- feedback. See Human artists.
- Anonymous authority, 195
- Antcliff, Lyndon, 86
- Apologies, improvement, 215
- Apple
- Apple Podcasts, 300
- Arab Spring, Twitter (usage), 233
- Arbitrage, 127–128
- Archimedes effect, 31, 123, 152, 255, 266, 288
- Army, analogy, 234
- Army, building, 32, 233, 256, 267, 288
- Army of Ronin, ineffectiveness (reason), 236–237
- Artist's Way, The (Cameron), 298
- “Ask before the ask,” 222
- Asking, online experience, 204
- Association test, usage, 225–226
- Asynchronous aggregation, power. See Army
- Asynchrony, impact, 97
- @ messages, sending frequency, 231
- Attention, 229. See also Agent Zero; People
- Audience
- Authority. See Agent Zero
- Awards, caution, 264–265
- Awareness. See Agent Zero
- B
- Babauta, Leo, 193
- Balkhi, Syed, 118
- Bank of England, pound (shorting), 128
- Barbosa, Daniela, 115–116
- Barger, Christopher, 294
- BBS interactions, 209
- Bearman, Joshuah, 57
- Beddoe, Jennifer L., 279
- Behavior, belonging (sense), 98–99
- Belong (Agrawal), 116
- Belonging, sense, 98–99
- Benchmark, 50–51
- Berlin, Jessica, 91
- Binhammer, Richard, 114, 185
- Bit Literacy (Hurst), 206
- Black Swan, The (Taleb), 65
- Blogger.com, 227
- Blogger, contact, 212
- Blogging
- Blogola, 103–104
- Blogs
- Blogsearch, usage, 300
- Blue Sky Factory, 181
- Penn recommendation, 107
- BoingBoing.net, 44
- Books, usage, 154
- Bootstrappers, happiness, 271
- Bowling Alone (Putnam), 97
- Boyle, Michael, 239
- Boyles, Ryan, 30, 77
- Brains, neural pathways, 168
- Brands
- Branson, Richard, 34, 36
- Brasco, Donnie (Pistone alias), 2–4, 169
- Bridges/metrics, connections, 297
- Brimer, Matthew, 30, 116, 180
- Brin, Sergey, 131–132
- Buffett, Warren, 73
- Bum rushing the charts. See Podcasts
- Business
- arrangement, disclosure, 88
- benefits, 99
- communications, 273
- fun, application, 48
- goals, 60, 106
- realization, 17
- humanization, 16–17
- human side, revealing, 253–254
- information, sharing (absence), 163
- interactions, 109
- opportunity, sourcing, 163
- processes, 19
- prospects, 95
- purpose, boldness, 137
- relationships, 199
- scaling, 284
- value, delivery, 47
- Business cards, 170
- Business-to-business (B2B) customers, conversations, 90
- Business-to-business (B2B) enterprises, 116
- C
- Café rule, 52
- Café-shaped experiences, importance, 242–243
- Cameron, Julia, 298
- Cangialosi, Greg, 107, 181–182
- Canterucci, Jim, 158
- Capoeira, trust building (comparison), 68–69
- Career, trust agent (relationship), 254–256
- Carnegie, Dale, 288
- Cars, trust (relationship), 294–295
- Carter, Sandy, 78
- Castle Wolfenstein 3D (game), 55
- Cause-related influencers, contact, 244–245
- Celebrities
- leverage, 126–127
- Celebrities, approach. See World Wide Web
- Chain emails, presence, 240
- Change (powering), army (building), 267
- Channels
- Charts, bum-rushing. See Podcasts
- Cheating, 54–55, 60
- method, 44–45
- Cheats (codes), 44–45
- Chess: 5334 Problems, Combinations and Games (Polgár), 42
- Chess, trust building (comparison), 42–43
- Chess with Friends, chats, 96–97
- Chrisbrogan.com, community (activity/passion), 150
- Churches
- Cirque du Soleil, 91
- Citizen, goodness, 90–91
- Citizen journalism, impact, 241
- Citrix Online, 278
- Clark, Brian, 151
- Clockwork Orange, The (Kubrick), 7
- Closed systems, mastery, 57
- Coase, Ronald, 296
- Cognitive Research Trust (CoRT), 174–175
- Collaboration, increase, 235
- Collins, Jim, 48
- Comcast, 186
- Comments
- Commission Junction, 74
- Communication, 12
- Communities
- Community unconference, 102–103
- Companies
- Competition
- Competitors, 257–258
- interaction, 292
- Complainers, differentiation, 212–213
- Complaining, 212–213
- Confidence, building, 223
- Connections, 142
- Connectivity, increase, 217–218
- Connectors
- Contact database, reliance, 186
- Contacts (leveraging), web (usage), 18
- Content
- Contribution methods, 269–270
- Contributors, role, 269–270
- Conversations
- Conway, Alan (conman), 5–7, 9
- Copyblogger.com, 151
- Cosa Nostra, 2
- Cost per thousand views (CPM), payment, 53
- Counter-Strike (game), 56
- Covey, Stephen, 220, 257
- COVID-19 pandemic, misinformation (impact), 9
- Craigslist, 291
- Creative Commons licensing, 270
- Credibility (trust equation component), 81
- Crenshaw, Dave, 287
- Crimson, Hexagon, 296
- CRM, usage, 187
- Crossfield, Jonathan, 86
- CrossTech Media, 107
- Crowdsourcing, initiation, 149
- Crowds, power, 237–238
- Culture
- Curriculum vitae (CV), trust agent version, 18
- Customer Ambassadors, 112
- Customers
- D
- Dad-O-Matic (building), leverage (usage), 150–151
- Database
- Daybreaker (dance community), 30, 116, 180, 277
- de Bono, Edward, 174
- Deep fakes, 10
- Defrag (conference), 115
- Delegation, usage, 150
- Dell Computer, 143
- Democracy (creation), web (impact), 239–240, 243
- Design (trust signal), 86
- Dial tone, usage, 245–246
- Dibbell, Julian, 129
- Digg (social news site), 126
- Digital natives, 11
- micromanifesto, 201–203
- Digital Nomads, 74
- Direct2Dell (blog), 143
- Domain name
- Doom (game), 55
- Dow Jones Factiva, 115
- Downey, Jr., Robert, 126
- Drawing on the Right Side of the Brain (Edwards), 41
- Dr. Phil (celebrity), 293
- Dunbar, Robin, 178, 243
- Dvorak keyboard, usage, 69
- E
- Early adopters, impact, 153
- eBay
- E-books
- Economic collapse (2008/2009), trust (loss), 8–9
- Edwards, Betty, 41
- Egg timer, usage, 287
- Eilish, Billie/Finneas, 34
- Eliason, Frank, 111–114, 143–144, 186
- Elitism, 103–104
- Elliott, Bryan, 266
- Emails
- Emerson, Ralph Waldo, 65, 169
- Empathy
- feedback. See Human artists.
- fostering, 210
- Empirica (hedge fund), function, 66
- Empiricism, obsession, 66
- Epic Change, 117
- Etiquette
- learning, 255
- skill. See Human artists.
- Evangelists, trust agents (contrast), 96
- Evolution of Dance (video posting), 25–26
- Extenders, personal networks (equivalence), 162
- External agents, corporation trust, 236
- External sources, proprietary business information (nonsharing), 163
- Eye contact, control, 224
- F
- Facebook
- attention, 273
- birthday function, usage, 185
- connections, 277
- contributions, 267
- friends, differentiation, 203
- game, creation, 257
- growth, 90
- identification, 226
- information, sharing, 249
- messages, posting, 167
- profile (trust signal), 87
- question, omnipresence, 166
- usage, 47, 99, 108
- video, usage, 219
- visits, ranking, 273
- Face-to-face meetup, anatomy, 175–177
- FactCheck.org, chain emails (presence), 240
- Factiva (Dow Jones), 115
- Failure, possibility, 203
- Fake news, prediction (impossibility), 10
- Favors (first actions), doing/trading, 101–102
- Feedback
- Feedly, usage, 141
- Feelings, learning, 210–211
- Ferriss, Tim, 36–38, 263
- Film industry, attention, 251
- “Filthy Linking Rich” (Grehan), 262
- Financial Aid Podcast (Penn), 58–59, 266
- First action, power, 101–102
- First impressions, 226–228
- First-person shooter (FPS) games, 55
- Fischer, Bobby, 42
- Fishburn, Conn, 109
- Fisher, Mark, 33–34, 93–94, 116–117
- Flash mobs, 244
- Focus (decrease), channel increase (impact), 172
- Followers
- Following/followed-by ratio, control (Twitter), 231
- Forrester Research, 240
- Foursquare, 269
- Frames
- Freemium service, 145
- Friedman, Thomas, 267
- Friendly competition, importance, 50–51
- Friends
- acceptance, 53–54
- business prospects, 95
- business value, 95
- circle, building, 135
- consideration, 101
- content, sharing, 222
- differentiation, 203
- finding, 94
- gatekeeper function, 100
- importance, 185
- making, 94, 219–220
- process/importance, 261–262
- number, metric (perception), 297
- rise, 93–94
- social network profiles, 203
- usage, avoidance, 95
- Frost, Robert, 83
- Fun
- G
- Galford, Robert M., 80
- Games
- blogging, usage, 59–61
- business cards, 177–178
- comments, usage, 52
- correction, 74
- creation, 34, 48, 61–62, 74, 255
- discovery, 259
- feedback, quality, 51–54
- first-person shooter (FPS) games, 55
- flow, presence, 65
- friendly competition, importance, 50–51
- friends/followers, acceptance, 53–54
- goals, 49
- hacking, 54–65
- house rules, 46–47
- links (web currency), 51–52
- making, 265–267
- mastering methods/strategies, 57
- methods, 44
- modification, 64–65
- movement, fear (absence), 66–67
- new games, 39–40, 259
- ownership, 131–133
- perspective, 43–44
- play, cheating, 54–55
- playing, 38, 46–54
- enjoyment, 48
- podcasting, usage, 59–61
- programming, 65–73
- re-creation, 30, 33
- revenue, evaluation, 53
- rules
- sales, differentiation, 58–59
- sentiment, impact, 52–53
- skills teaching, 43
- testing, 54
- Tic-Tac-Toe, 75
- video games, hacking, 55–56
- winning, goals (possession), 48–50
- work-arounds, 55
- Garfield, Steve, 160
- Gatejumper list, writing, 35–36
- Gatejumping, 35, 67
- Gatekeeper
- Gathering places (web), 179–180
- Geeks, importance, 77–78
- General Motors (GM)
- Gestures, importance, 243
- Getting Things Done (blog), 61
- Getty Images, 268
- Givers get, 106–107
- Gladwell, Malcolm, 178
- Glynne's Soaps, community (loyalty), 279
- Goals, 243
- Go Big Always (blog), 60
- Goldberg, Rube, 238
- Golden Rule, usage. See Human artists
- Good to Great (Collins), 48
- Goodwill, leveraging, 1328
- Google AdSense, ads (placement), 53
- Google Alerts, 238, 285
- Google Maps, usage, 269
- Google Optimizer, usage, 54
- Google Play, 300
- Google Search, usage, 51
- Gosall, Gurpal, 23
- GoToMeeting, 278
- GoToWebinar, 278
- Green, Charles H., 80
- Grehan, Mike, 262
- Groups, 82, 231
- Growth, process, 297–299
- H
- Hacking, 45, 54–65
- Hackl, Cathy, 118
- Hacks, pilot program (creation), 63
- Half-Life (game), 56
- Half-strangers, 93–94
- Ham, Kevin, 132–133
- Hardy, Ralph (false story), 85–86
- Hatch, Rob, 193
- Haters, differentiation, 212–213
- Haworth, Steve, 165
- Haydon, John, 117
- Henderson, Fritz, 294
- Here Comes Everybody (Shirky), 13
- Hill, Napoleon, 234
- Hoarding, sharing (contrast), 230
- House rules (games), 46–47
- Hovering, avoidance, 224
- How to Be More Interesting (de Bono), 174
- How to Change the World (blog), 60
- HTC, 118
- HubSpot
- Huffman, Todd, 165
- Hulu, usage, 201
- Human artists, 199, 255, 288
- distances, connections, 215–216
- empathy, feedback, 210–211
- etiquette, skill, 199–201
- experts, impact, 228–229
- first impressions, 226–228
- Golden Rule, usage, 205–207
- lurking, jumping in (contrast), 211–212
- mastery, 267
- micromanifesto, 201–203
- new customer service, 213–215
- one-way intimacy, 184, 219–220
- questions/answers, 225
- rules, 203–205
- sale process, web (usage), 221–222
- sharing, hoarding (contrast), 230
- transparency/anonymity, feedback, 208–209
- trust agent characteristic, 31–32
- weather, discussion, 217–219
- Human behavior
- Human communication, 168
- Human interaction, one-to-one relationship, 206
- Human networks, usage, 168
- Human-shaped network, maintenance, 218
- Human signals, omission, 206–207
- Human touch, application, 134
- Human trust, generation, 266–267
- Hunt, Tara, 218
- Hurst, Mark, 206
- Hyperlinks, name-dropper (equivalence), 189
- I
- IBM, 77, 272
- Ideas
- Impersonation, 9
- Impressions
- Improv Wisdom (Madson), 261
- Inbox Zero (blog), 61
- Incentive, creation, 245
- Industrial Revolution, 242, 250
- Infiltrators, trust agents (contrast), 119
- Influence. See Agent Zero
- Influencers
- Information
- Infrastructure, leverage/usage, 133
- In-game economies, leverage, 129
- relationship, 130
- Innovation
- In Rainbows (Radiohead), 35
- Instagram, usage, 90
- Intentional community, warmth, 89–90
- Intentions, exposure, 102
- Interest-based clustering, proximity-based clustering (contrast), 97
- Internal/external colleagues, blended environment, 249
- Internet of Things, 77
- question, 30–31
- Internet Trends report (Meeker), 15–16
- Interpersonal skills, 31–32
- Intimacy
- iReporter (CNN), impact, 241
- Iron Man (movie), 126
- iStockPhoto, impact, 268
- L
- Laipply, Judson, 25–26
- Landis, Gina Kay, 280
- Lateral thinking, 174
- Lawrence, Sam, 60
- Least resistance, path, 131
- Lebrun, Marcel, 213
- Letterboxd, 269
- Leverage, 31, 125, 164
- boldness, 136–137
- celebrity usage, 126–127
- delegation, usage, 150
- in-game economies, relationship, 130
- mastery, 266
- perspective, 126–127
- point
- principle, 128–129
- processes, initiation/cessation, 146–149
- recommendations, usage, 145–146
- return on investment (ROI), 144
- Third Tribe Marketing example, 151–153
- trust agent process, 143–144
- understanding, 127, 255
- usage, 266
- example, 150–151
- World Wide Web, usage, 153
- Life
- Lifehacker (blog), 61
- Lifestyle design
- Lifestyle Design.com, 37
- Likability, importance, 262
- Links
- Listening, 284–285
- L-mode, 41
- Location-based platforms, information, 269
- Logos, impact, 228
- Longevity (trust signal), 86
- Long-shot cards, differentiation, 176
- Long Tail, The (Anderson), 263
- “Look at me” marketing/advertising, inadequacy, 281
- Lulu.com, 154
- Lurking, 204
- definition, 211
- jumping in, contrast. See Human artists.
- Lying Game, The, 9
- M
- Madonna, success (reasons), 105
- Madson, Patricia Ryan, 261
- Mafia (Mob)
- Magic Leap, 118
- Magnetic fields, human detection, 165–166
- Magnet, implantation, 165
- Maister, David, 80, 150, 154
- Make Your Own Game, 136, 288
- Malicia (trickery), 68
- Mann, Merlin, 61, 193
- Marketing organizations, impact, 88
- Marketing, path, 242
- Mark Fisher Fitness, 33–34, 93–94, 116–117
- Massive-multiplayer online (MMO) game, 129
- Mass microevangelism, 96
- Mastering methods/strategies, 57
- Mastermind group, impact, 234–236
- Matrix, ownership, 18
- Matrix, The, 18–19
- McGonigal, Jane, 129
- McLuhan, Marshall, 19, 21, 50
- Mechanization. See Army
- Media
- Medium
- Meeker, Mary, 15
- Menchaca, Lionel, 114, 143, 185
- Mending Wall (Frost), 83
- “Mending Wall” (Frost), 83
- Messaging platform, creation, 126
- Micromanifesto. See Human artists
- Microsoft Word, usage (cessation), 69
- Misunderstandings, repair, 103
- Mitchell, Billy, 56
- Mobile devices, television (contrast), 15–16
- Modifications (mods), usage, 55–56
- Moments, sharing, 218
- Money, spending (cessation), 148
- Monopoly
- Monsell, Stephen, 286
- Monty, Scott, 295
- Motor skills, usage, 167–168
- Mulally, Alan, 295
- Multicapitalism, 129
- Multitasking
- “Multitasking: Switching Costs” (APA report), 286
- Multithreading, 201
- Multitouch, rule (importance), 184
- MySpace, attention, 273
- Myth of Multitasking, The (Crenshaw), 287
- N
- Name brand, 266
- Name-dropper, hyperlinks (equivalence), 189
- Name-dropping, impact, 180–181
- “Nature of the Firm, The” (Coase), 296
- Needs, trust agents (impact), 141–143
- Nerds, presence, 98
- Netflix, usage, 201
- Networker, perceptions, 170–171
- Networking, 134
- Networks
- building, 161, 266
- claim, commitment, 174
- cultivation, 70
- development, 161–162
- dial tone, usage, 245–246
- human networks, usage, 168
- human-shaped network, maintenance, 218
- maintenance, 184–185
- neural networks, pathways, 167–168
- personal networks, 31
- powering, 70
- protection, 138f
- reinforcement, 181
- service level, 185
- visibility, 166
- Network width
- Neural networks, pathways, 167–168
- Newcomers, improvements, 105
- New communities, 96–97
- New games. See Games
- Newmark, Craig, 291
- Newsletter subscription list, increase, 54
- Newspaper, problem, 189
- Nine Inch Nails, 35
- Nonbelievers, conversion, 292
- Non-face-to-face events, revenue, 153
- Nonprofit digital marketing, expertise, 117
- O
- Obama, Barack, 246
- O'Brien, Conan, 71–72, 136
- OG people, placement, 111
- O'Neal, Shaquille, 212
- One of Us, 77, 91, 131, 255, 288
- avoidance, 103–104
- becoming, 95, 109, 116, 268
- being, 82, 99, 106–108, 182, 224, 266, 279
- consideration, 90–91
- discussion, 180, 206
- distinction, 30–31
- element, consideration, 90–91
- experiences, 117
- function, business understanding, 111
- identification, question, 259
- lesson, 113–114
- placement, 109
- principle, 40
- relationships, 134–135
- representation, 115–116
- usage, 288
- One-on-one setting, nonbelievers (conversion), 292
- One-to-many conversations, 223
- One-way intimacy. See Human artists
- Online channels, building, 142–143
- Online communities
- Online conversations, informality, 271
- Online experiences, actions, 204–205
- Online interactions, gamelike structure (realization), 18–19
- Online presence, connection (opportunities), 176
- Online relationships, personal approach (impact), 70–71
- Online spaces, information (sharing), 249
- Online spending, risk, 273
- Online touches, 161
- Online writing, usage, 27
- OpenOffice software, 69
- Opportunity cost, 158, 175
- Oprah Winfrey Network (OWN), 292–293
- Optimizer (Google), usage, 54
- Opt-ins, protection layers, 89
- Orange, color term (creation), 21
- Organizations
- Owner Media, 193
- P
- Pac-Man
- Page, Larry, 131–132
- PageRank (algorithm), 132
- Palestrant, Daniel, 140
- Paper, writing, 25–28
- Parent Hacks (blog), 61
- Pareto principle (80-20 rule), 262–263
- Passenger economy, term (Intel coinage), 39
- Passion
- Pay-per-click (PPC) advertising, necessity (absence), 72
- Pay-per-click (PPC) specialists, impact, 127
- Peak performers, power (valuation), 31–32
- Penn, Christopher S., 58–61, 63, 67, 130, 157
- blog, popularity, 265
- Blue Sky Factory recommendation, 107
- career, 87
- Dad-O-Matic, 150–151
- Financial Aid Podcast, 58–59, 266
- Kanter project support, 123–124
- moneymaking, site mixing (controversy), 152
- money, raising, 149
- recommendations, 95
- sales, delivery, 59
- speaking replacement, networking example, 164
- success, question, 225
- three As, learning, 213–214
- trust, example, 93–94
- People
- assistance, 268–269
- attention, request, 220
- collaboration, 182, 237
- connections, 178–179, 219
- differences, 47
- distractions, impact, 171–172
- embracing, web (usage), 169
- empowerment, 243
- helpfulness, 270
- inclusion, 182–183
- interruption/attention, 20
- lessons, ignoring, 271–273
- meeting, 261–262
- OG people, placement, 111
- online meeting, importance, 131
- questions, 80
- responses, 79
- revolution, 200
- roles, variation, 278–279
- treatment, 70, 228–229
- trust, development, 162
- understanding, 211
- Perfect Strangers, 72
- Personal Brilliance (Canterucci), 158
- Personal channels, flux, 173
- Personal communication, habits, 224
- Personal database, components, 187
- Personal life, sharing, 80
- Personal networks, 31
- extenders, equivalence, 162
- Personal perspective, usage, 41
- Personal relationships, trust agent efforts, 100
- Personal research assistant, search, 148
- Perspective
- Phones, answering, 213
- Picture, usage, 80
- Pistone, Joe (undercover work), 1–5, 9, 38
- general knowledge, 7
- Platforms, building, 219, 292–293
- Playing (games), 46–54
- enjoyment, 48
- Playstation, usage, 44
- PodCamp, 99, 102–103, 181
- Penn cofounding, 102
- Podcasters, topics (compilation), 300
- Podcasting
- Podcasts
- Polgár, László, 42–43
- Polgár sisters, 42
- Pop-ups, disabling, 287
- “Pork and Beans” (Weezer), 67
- PostSecret.com, usage, 180
- Post-truth, 10
- Posture, control, 224
- Potential business/partner cards, differentiation, 176
- Pownce, 126
- Praise
- Press coverage, following, 59
- Press release
- Priest, role, 179–180
- Private communities, usage, 89–90
- ProBlogger, 151
- Productivityist, 193
- Productivity, volume (trust signal), 87
- Products
- Profiles
- Programming (games), 65–73
- Project, advertising (cessation), 149
- Proximity-based clustering, interest-based clustering (contrast), 97
- Pseudonyms, usage, 208
- Public discourse, impact, 91–93
- Publicity, compound effect, 245
- Public relations (PR), 22, 273
- Pulver, Jeff, 139, 186, 245
- Putnam, Robert, 97
- R
- Radian6, 213, 296
- Radios
- Raising up, sucking up (contrast), 104–105
- Readers
- “Reading Trust Agents,” 167
- Real estate, trust agent participation, 280–283
- Real Estate Zebra, 280
- Reciprocation, online experience, 204–205
- Recommendations, usage, 145–146, 192
- Reddit, 87
- Rejection, fear, 282
- Relationships
- Reliability (trust equation component), 81
- Reliability, importance, 229
- Remarkable-Communication.com, 151
- Reminder tools, usage, 141
- Replies, currency, 106–108
- Reputation, 188–193
- Resource, becoming, 27
- Respect, earning, 103
- Response
- Résumé, trust agent version, 18
- Retirement, building, 141–142
- Return on investment (ROI), 144, 190, 205
- Revenue, evaluation, 53
- Revision3, 126
- Revolution (Cirque nightclub), 91
- Reznor, Trent, 35
- Rheingold, Howard, 208
- Rich, Frank, 5
- Risk, reward (comparison), 73
- Ritchie, Guy, 127
- R-mode, 41
- Robbins, Tony, 27
- Roger Smith Hotel, 224, 279
- Rogers, Robert, 286
- Rose, Kevin, 126
- Rothamel, Daniel, 280
- Rowse, Darren, 150–151
- RSS, usage, 147
- Ruggiero, Benjamin, 2
- Rules, 46, 203–205
- Rumors, impact/spread, 12, 194
- Rushkoff, Douglas, 44
- Rutledge, Matt, 144
- S
- Sacrifice, trust (relationship), 284–285
- Sales, 289–290
- Salesperson
- SAS Social Media Analytics tool, 296–297
- Saying no, process, 220–221
- Scale (scaling)
- Scout Labs, 296
- Search Engine Land, 86
- Searching for Bobby Fischer, 42
- Search traffic, purchase, 128
- Secrets
- Self-definition, 193
- Self-identification, 26
- Self-orientation (trust equation component), 81
- Self-revelation, 220
- Self-trust, 282
- Self-worth, sense (inflation), 104
- Sentiment, impact, 52–53
- Sentiment ratings, Dell measurement, 52–53
- SEO Book, 266
- Serious Creativity (de Bono), 174
- Services
- Sharing, hoarding (contrast), 230
- Sherlock Holmes (movie), 127
- Shift mentality, requirement, 285
- Shining, The (Kubrick), 7
- Shirky, Clay, 13
- Shopify, usage, 148
- Sidework Hospitality Consulting, success, 279
- Signals
- Sim City
- Simone, Sonia, 151
- Simplicity, importance, 271
- Simpson, Brian, 224, 279–280
- Single-threading, multitasking (contrast), 286–288
- Six Pixels of Separation (Joel), 158
- Skills (teaching), games (usage), 43
- Slack, usage, 141
- Smiling, reactions, 224
- Smith, Julien
- Snapchat, usage, 90
- Social capital, 1, 22–25
- Social circle
- Social contracts, 246–248
- examples, 248
- Social gatherings, meetup model, 175
- Social groups, work groups (blending), 160
- Social interaction, 31–32
- Social media
- Social networks
- Social platforms, usage, 147
- Social proof
- Social proofing, usage, 149, 192–193
- Social software, impact, 246
- Social web
- Social website, usage, 227
- Solis, Brian, 270
- Soloist, The (movie), 127
- Sorge, Joe/Angie, 279
- Soros, George, 128
- Sotheby, live auction ownership, 36
- SoundCloud rapper, term (usage), 34
- Space, reinvention, 40
- Spamming, 210
- Specialty, name brand, 266
- Speech to text, usage, 141
- Spiral16, 296
- Starter domains, 87
- Status, logging, 215–216
- Status message
- Status paralysis, 83–85
- SteveGarfield.com, 160
- Strangers
- Strauss, Liz, 105
- Student Loan Network, 58–59
- Subscriptions, usage, 172–173
- Substack, 265
- Success, responsibility, 230
- Surowiecki, James, 182, 267
- Swanson, Jon, 181
- Synaptica, 115–116
- Sysomos, 296
- Systems
- T
- Tabor, D. Gayle, 279
- Taleb, Nassim Nicholas, 65, 66
- Talent
- Tangible results, creation, 163
- Tasks
- Technology
- Telecommunications, development, 245–246
- Terminator, The (movie), 136
- Textexpander, usage, 140
- “That Guy,” label/role (avoidance), 119–121
- Think and Grow Rich (Hill), 234
- Third Tribe Marketing, 151–153
- Third tribe, term (usage), 151
- Thought leader, establishment, 60
- Thought process, presence, 168
- “Throwing sheep,” 218
- Tic-Tac-Toe, 75
- Time
- Time management, limitations/reputations, 38
- Tinkering, importance, 66–67
- Tipping Point, The (Gladwell), 178
- Touch, 185, 205
- Touchpoints, examination, 286
- Toyota, problems, 294–295
- Trackur, 296
- Traditional media, usage, 20
- Traditional publishing, usage (reason), 154–155
- Traffic, loss, 260–261
- Transmission methods, mixing, 219
- Transparency, 12–14
- culture, 209–210
- feedback. See Human artists.
- increase, 12–13
- TreeHugger, 244
- Trickery, 68
- Trolling, 210
- Trolls, impact, 209–210
- Tropic Thunder (movie), 126
- Truly, 218
- Trust
- basis, 82
- buzz, suspicion, 85–86
- cars, relationship, 294–295
- Cognitive Research Trust (CoRT), 174–175
- components, 80–81
- conveyance, signals (usage), 227
- deficit, 16
- development, 162
- differentiation, 223
- earning, Brasco example, 8
- equation, 80–81
- memorization/internalization, 282
- example, 15
- gaining, 78–79
- gatejumping, relationship, 40–41
- importance, 268, 280
- loss, economic collapses (impact), 8–9
- measurement, 295–296
- modification, media (impact), 14–15
- multitasking, relationship, 284–285
- preservation, network/communication protection, 138f
- sacrifice, relationship, 284–285
- scaling, 283–284
- self-trust, 282
- signals, 86–87, 102
- signs, 227–228
- strangers, trust, 82–83, 223–224
- test, 80–82
- Trust agents, 253
- Agent Zero, access, 31
- army, building, 32
- behaviors, 30
- career, relationship, 254–256
- changes, 277–278
- characteristics, 30–32
- competition, 264
- connector role, 158–159
- content/connection creation, 169–170
- current status, 116–118
- defining, 15–17, 21–22
- elitism, 103–104
- establishment, 16–17
- evangelists, contrast, 96
- failure/repair, 102–103
- frames, importance, 257–258
- friends, making (process/importance), 261–262
- future, 273–275
- games, re-creation/creation, 30, 33, 49
- good person, comparison, 288
- human artist characteristic, 31–32
- ideas, 299–301
- sales, 290–292
- impact, 141–143
- infiltrators, contrast, 119
- jobs, 120
- description, 278–280
- job title, 22
- knowledge, 267–268
- leverage process, 143–144
- measurability, problem, 262
- offerings, compilation, 301
- one of us perspective, 30–31
- people, assistance, 268–269
- personal perspective, 41
- perspective, importance, 257–258
- praise/awards, caution, 264–265
- presence, evidence, 169–170
- raising up, sucking up (contrast), 104–106
- real estate participation, 280–283
- relationships
- résumé/CV versions, 18
- rules, setting, 34–35
- simplicity, importance, 262–263
- strategies/skills, requirement, 254
- success, example, 33–34
- time usage, 134–143
- tools, mastery, 288
- usage, reasons, 15–17, 21–22
- value, adding, 269–270
- “Yes, and,” practice, 259–261
- Trust agents, lessons
- Trust Barometer, 295
- Trust building, 269
- Trust Economies (Brogan/Smith), 119
- Trusted Advisor, The (Maister/Green/Galford), 80–81
- Trusted authority, 195
- Trustworthiness, perception, 163–164
- Truth
- Tweets, problems, 13
- Twitter
- connections, 277
- content, presence, 230
- contributions, 267
- customers, location, 291–292
- following, creation, 230–231
- following/followed-by ratio, control, 231
- growth, 90
- humanness, appearance, 13–14
- identification, 226
- information, sharing, 249
- mainstream nature, 107
- messages, posting, 167
- @ messages, sending frequency, 231
- page, content (presence), 230
- profile (trust signal), 87
- search, 291–292
- usage, 108, 143, 300
- username, selection, 230
- visits, ranking, 273
- Twitter Search, usage, 99
- Two-way dialogue, opportunity, 212
- Two-way relationships/conversations, building, 144
- V
- Value
- Vardy, Mike, 193
- Vaynerchuk, Gary
- Vaynermedia, launch, 72–73
- Verbal intimacy, 82
- Verticals, locating, 63
- Video
- Video, usage (opportunities), 143
- Virtual Community, The (Rheingold), 208
- Visibility, 166
- Voice, impact, 234
- Voice over Internet Protocol (VoIP), 139, 245–246
- VON (conferences), 139, 186
- Vonage, 245
- W
- Walk-throughs, online search, 45
- Wall, Aaron, 266–267
- Wallace, Adam, 279–280
- Walmart, initiation, 34
- Walton, Sam, 34
- War of the Worlds, 20
- Watson (IBM), 77
- Weather, discussion. See Human artists
- Web. See World Wide Web
- Web 2.0
- Websites
- West, Kanye (religious gathering), 180
- Wikipedia
- Wine Library. See Vaynerchuk
- Wine, reinvention (programming), 71–73
- Winfrey, Oprah, 292–293
- goodwill, leveraging, 138–139
- Winner-take-all industries, trust agent competition, 264
- Winning, goals (possession), 48–50
- Wisdom of Crowds (Surowiecki), 182, 267
- Woot, 144
- WordPress
- Work
- World Is Flat, The (Friedman), 267
- World of Warcraft (online role-playing game), 130
- World Wide Web (Web)
- activity, 13–14
- Agent Zero connection, 161–163
- browser, task-specific tabs (opening), 287
- business, 260
- celebrities, approach, 228–229
- chatter, presence, 196
- competitors, interaction, 292
- connection
- content, impact, 188–189
- evolution, 256–257
- feedback, 51
- function, explanation, 238–239
- gathering places, 179–180
- human artist sales, 221–222
- humanization, 11–12
- impact, 239–240
- leverage, 153
- link, currency, 51–52
- nerds, usage, 98
- opportunity, 200–201
- reliability, importance, 229
- secrets, impossibility, 69
- trends, 90
- trust/impressions, signs, 227–228
- usage, 18
- process, 194
- users, demographics, 98
- value, creation, 27
- web-based interactions, 235
- Wozniak, Steve, 34, 272
- Wright, Will, 63
- Writing (simplicity), practice, 29
- Z
- ZenHabits, 193
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