- Cover
- Acknowledgments
- Introduction
- 1 Trust, Social Capital, and Media
- The Connected Guy
- Stanley Kubrick
- Why Is This Important?
- What Is the Truth, Anyway?
- Humanizing the Web
- Transparency
- How Trust Is Modified by Media
- Why Trust Agents, and Why Now?
- The Matrix Thing
- Media and What They Do
- Why Trust Agents?
- The Basics: Social Capital
- Put It On Paper
- The Six Characteristics of Trust Agents
- What Comes Next
- 2 Make Your Own Game
- 3 One of Us
- Who Are These Geeks, and Why Are They Important?
- The Importance of Being Human
- The Trust Test
- Trusting Strangers
- Status Paralysis
- (Most) Buzz Is Suspect
- The Rise (and Hopefully the Fall) of “Influencers”
- The Warmth of an Intentional Community
- Being a Good Citizen
- How Public Discourse Magnifies Social Capital
- Half-Strangers and the Rise of “Friends”
- The Business Value of Friends (and How Not to Be Scummy)
- Mass Microevangelism
- The New Community
- A Sense of Belonging
- Friends as Gatekeepers
- The Power of Taking the First Action
- How to Screw Up (and How to Fix It)
- How Not to Be One of Us (about Elitism)
- Raising Up versus Sucking Up
- The Currency of Comments and Replies
- You Must Earn Your Place in Communities
- Businesses That Understand How “One of Us” Works
- Original Good Guys (from 2009)
- Trust Agents for 2020
- Trust Agents Are Not Infiltrators
- A Final Lesson: Don't Be “That Guy”
- Notes
- 4 The Archimedes Effect
- What Is the Archimedes Effect?
- A Basic View of Leverage
- An Introduction to Arbitrage
- A Young Man's Primer
- The Path of Least Resistance
- Owning the Largest Game in the World
- Existing Infrastructure
- How a Trust Agent Uses Time
- How a Trust Agent Leverages Social Media
- Fish Where the Fish Are
- About Recommendation
- Things to Stop and Things to Start
- Summing Up the Stops and Starts
- Using Leverage to Build Dad-O-Matic
- Leverage and the Third Tribe
- Wait, It Sounds Like You're Saying…
- Finally, Why We Used Traditional Publishing
- 5 Agent Zero
- 6 Human Artist
- What If Etiquette Isn't a “Nice to Have” Skill?
- A Micromanifesto from Us Digital Natives
- The Basic Stuff
- The Golden Rule Ports Nicely to the Web
- Transparency and Anonymity as Feedback
- Empathy as Feedback
- Lurking versus Jumping In
- The New Customer Service
- Keeping Connected Across Distances
- Talking about the Weather
- One-Way Intimacy
- How Human Artists Sell on the Web
- Getting Strangers to Trust Us
- One Simple Answer to Several Thousand Questions
- First Impressions
- Everyone Seems Like an Expert
- Sharing versus Hoarding
- From the Individual to the Group
- 7 Build an Army
- You Can't Do It Alone
- Your Generals: The Mastermind Group
- Why an Army of Ronin Might Not Work
- The Power of Asynchronous Aggregation
- Mechanization: How the Web Works When You're Not There
- How the Web Helps Create Democracy
- The Ease of Spreading Information
- Scale: The Importance of Café-Shaped Experiences
- Bring Your Own Dial Tone: Small Powerful Networks
- The Social Contract
- Give Your Ideas Handles
- The More Who Gather
- Note
- 8 The Trust Agent
- Art, Business, the Web, and Humans
- How This Relates to Your Career
- Master Tomorrow's Radios
- How Frames and Perspective Matter
- “Yes, and…”
- How to Make Friends (and Why It Matters)
- Start Small
- The One Difference
- Be Wary of Praise and Awards
- Six Games You Could Have Made and Still Can
- If You Were to Write the Next Chapter
- How You Can Help
- Three More Things You Can Do to Add Value
- Ways People May Trash the Lessons in This Book
- Where We're Going in the Next Few Years
- Note
- 9 What's Next
- There's Still So Much to Do
- Different Jobs Trust Agents Might Have
- Trust Agents for Real Estate
- Scaling Trust
- Trust, Multitasking, and Sacrifice
- Is Being a Trust Agent Just About Being a Good Person?
- It's All Sales
- Selling the Ideas of Trust Agents into Your Organization
- Platform Matters
- Cars and Trust
- Measuring Trust
- But Measuring the Tools We Use to Build Trust? Sure!
- How Do You Grow?
- Index
- End User License Agreement
-
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.