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Appendix A: Resources for Further Reading

You can find a wealth of additional information about UX—and the book’s other topics—by reviewing the following list of contributing resources.

Introduction

Bristow, Michael. “China’s Internet ‘spin Doctors’.” BBC News. December 16, 2008. Accessed May 28, 2018. http://news.bbc.co.uk/2/hi/7783640.stm .

Holloway, April. “The Toraja People and the Most Complex Funeral Rituals in the World.” Ancient Origins. Accessed May 28, 2018. http://www.ancient-origins.net/ancient-places-asia/toraja-people-and-most-complex-funeral-rituals-world-001268 .

“Traditions - Girl Scouts.” Girl Scouts of the USA. Accessed May 28, 2018. http://www.girlscouts.org/program/basics/traditions/swaps/ .

Part I: UX Principles

Cartwright, Mark. “Hercules.” Ancient History Encyclopedia. May 29, 2018. Accessed May 29, 2018. https://www.ancient.eu/hercules/ .

“Hercules’ Second Labor: The Lernean Hydra.” The Perseus Project. Accessed June 07, 2018. http://www.perseus.tufts.edu/Herakles/hydra.html .

Chapter 1 : UX Is Unavoidable

O’Barr, William M. “A Brief History of Advertising in America.” Advertising & Society Review. September 01, 2005. Accessed May 28, 2018. http://muse.jhu.edu/journals/asr/v006/6.3unit02.html .

Chapter 2 : You Are Not the User

Planet, Lonely. Lonely Planet Discover China. Lonely Planet, 2017.

Chapter 3 : You Compete with Everything

Levy, Jaime. UX Strategy: How to Devise Innovative Digital Products That People Want. Sebastopol, CA: O’Reilly, 2015.

Lovett, Charles C. Olympic Marathon: A Centennial History of the Games’ Most Storied Race . Westport, CT: Praeger, 1997.

Chapter 4 : The User Is on a Journey

“Le Marathon Du Médoc - Site Officiel.” Le Marathon Du Médoc - Site Officiel. Accessed May 28, 2018. http://www.marathondumedoc.com / .

“Marathon Du Medoc a Marathon Drinking Session.” Runner’s World. October 09, 2008. Accessed May 28, 2018. http://www.runnersworld.co.uk/event-editorial/marathon-du-medoc-a-marathon-drinking-session/3716.html .

“Marathon Men.” International Olympic Committee. June 03, 2017. Accessed May 28, 2018. http://www.olympic.org/olympic-results/london-2012/athletics/marathon-m .

Chapter 5 : Keep It Simple

Buckley, John D. British Armour in the Normandy Campaign, 1944 . London: Cass, 2004.

Jentz, Thomas L. Germany’s Tiger Tanks: Tiger I & Tiger II: Combat Tactics . Atglen, PA: Schiffer Publishing, 1997.

Richmond, Shane. “Call of Duty: Modern Warfare 3 Breaks Sales Records.” The Telegraph. November 11, 2011. Accessed May 28, 2018. http://www.telegraph.co.uk/technology/video-games/video-game-news/8884726/Call-of-Duty-Modern-Warfare-3-breaks-sales-records.html# .

Chapter 6 : Users Collect Experiences

“Katamari Damacy.” Katamari Wiki. Accessed May 28, 2018. http://katamari.wikia.com/wiki/Katamari_Damacy .

Chapter 7 : Speak the User’s Language

“The Rosetta Stone.” British Museum. Accessed May 28, 2018. http://www.britishmuseum.org/research/collection_online/collection_object_details.aspx?objectId=117631&partId=1&searchText=rosetta%2Bstone&page=1 .

Saunders, Nicholas J. Alexander’s Tomb: The Two Thousand Year Obsession to Find the Lost Conqueror . New York: Basic Books, 2007.

Chapter 8 : Favor the Familiar

Gibson, James J. The Ecological Approach to Visual Perception . New York: Psychology Press, 2015.

Norman, Donald A. The Design of Everyday Things . New York: Basic Books, a Member of the Perseus Books Group, 2013.

Chapter 9 : Stability, Reliability, and Security

Betts, Gwendolyn. “Security Vs. UX: How To Reconcile One Of The Biggest Challenges In Interface Design.” Co.Design. May 02, 2017. Accessed May 28, 2018. http://www.fastcodesign.com/3059293/security-vs-ux-how-to-reconcile-one-of-the-biggest-challenges-in-interface-design .

“Kevin Mitnick Answers - Slashdot.” Http:// slashdot.org /. Accessed May 28, 2018. http://slashdot.org/story/03/02/04/2233250/Kevin-Mitnick-Answers .

PBS. Accessed May 28, 2018. http://www.pbs.org/wgbh/pages/frontline/shows/hackers/whoare/notable.html .

Stefanov, Stoyan. “Book of Speed.” Book of Speed. 2011. Accessed May 28, 2018. http://www.bookofspeed.com / .

“Transatlantic Optical Cable.” Transatlantic Optical Cable - Engineering and Technology History Wiki. Accessed May 28, 2018. http://ethw.org/Transatlantic_Optical_Cable .

Chapter 10 : Speed

“Firefox & Page Load Speed – Part II.” Blog of Metrics. Accessed May 28, 2018. https://blog.mozilla.org/metrics/2010/04/05/firefox-page-load-speed-%E2%80%93-part-ii/ .

Linden, Greg. “Geeking with Greg.” Marissa Mayer at Web 2.0. January 01, 1970. Accessed May 28, 2018. http://glinden.blogspot.com/2006/11/marissa-mayer-at-web-20.html .

Stoyan Stefanov, Engineer Follow. “YSlow 2.0.” LinkedIn SlideShare. December 11, 2008. Accessed May 28, 2018. https://www.slideshare.net/stoyan/yslow-20-presentation .

Chapter 11 : Usefulness

“The Latest Thing”. Uncle John’s Legendary Lost Bathroom Reader . Portable Press. p. 373. ISBN 1-879682-74-5.

Part II: Being Human

“10 Weird Religious Practices.” Listverse. June 25, 2014. Accessed May 28, 2018. http://listverse.com/2007/08/13/10-weird-religious-practices/ .

“Births and Natality.” Centers for Disease Control and Prevention. March 31, 2017. Accessed May 28, 2018. http://www.cdc.gov/nchs/fastats/births.htm .

“Birthing Rituals: The Weird, the Wacky, and the Truly Bizarre.” The Sydney Morning Herald . October 03, 2011. Accessed May 28, 2018. http://www.smh.com.au/lifestyle/life/blogs/dirty-laundry/birthing-rituals-the-weird-the-wacky-and-the-truly-bizarre-20111004-1l5n1.html .

“Celestis: Memorial Spaceflights - Space Funeral Ashes Burial.” Celestis: Memorial Spaceflights - Space Funeral Ashes Burial. Accessed May 28, 2018. http://www.memorialspaceflights.com / .

Moskowitz, Clara (2012-05-22). “Ashes of Star Trek’s ’Scotty’ Ride Private Rocket Into Space”. Space.com . New York. Archived from the original on 2012-05-22. Retrieved 2018-04-04.

“Nose, Sinuses and Smell.” InnerBody . Accessed May 28, 2018. http://www.innerbody.com/anim/nasal.html .

“News.” Trends in Funeral Service. Accessed May 28, 2018. http://nfda.org/about-funeral-service-/trends-and-statistics.html .

Spector, Dina. “INFOGRAPHIC: Amazing Facts About The Human Body.” Business Insider. August 01, 2011. Accessed May 28, 2018. http://www.businessinsider.com/infographic-human-body-2011-8 .

Chapter 13 : Perception

Assael, Henry. Consumer Behavior and Marketing Action . Noida: Thomson, 2006.

Controlled and Automatic Processing. Accessed May 28, 2018. http://www.indiana.edu/~p1013447/dictionary/ctrlauto.htm .

Efran, Michael G. “The Effect of Physical Appearance on the Judgment of Guilt, Interpersonal Attraction, and Severity of Recommended Punishment in a Simulated Jury Task.” Journal of Research in Personality 8, no. 1 (1974): 45-54. doi:10.1016/0092-6566(74)90044-0.

“Gestalt Principles of Form Perception.” The Interaction Design Foundation. Accessed May 28, 2018. http://www.interaction-design.org/encyclopedia/gestalt_principles_of_form_perception.html .

Haidt, Jonathan. The Righteous Mind: Why Good People Are Divided by Politics and Religion . New York: Pantheon Books, 2012.

Hoagland, Richard C. The Monuments of Mars: A City on the Edge of Forever . Berkeley, CA: Frog, 2002.

“How Likely Are You to Live to 100? Get the Full Data.” The Guardian. August 04, 2011. Accessed May 28, 2018. http://www.theguardian.com/news/datablog/2011/aug/04/live-to-100-likely .

Jiang, J., B. Dai, D. Peng, C. Zhu, L. Liu, and C. Lu. “Neural Synchronization during Face-to-face Communication.” The Journal of Neuroscience: The Official Journal of the Society for Neuroscience. November 07, 2012. Accessed May 28, 2018. http://www.ncbi.nlm.nih.gov/pubmed/23136442 .

Paradise Lost: Overview. Accessed May 28, 2018. http://www.paradiselost.org/5-overview.html .

Pinker, Steven. The Better Angels of Our Nature: A History of Violence and Humanity . London: Penguin Books, 2012.

Thorndike, E.l. “A Constant Error in Psychological Ratings.” Journal of Applied Psychology 4, no. 1 (1920): 25-29. doi:10.1037/h0071663.

Goldstein, E. Bruce and James R. Brockmole. Sensation and Perception . Boston, MA: Cengage Learning, 2017.

Hadjikhani, Nouchine, Kestutis Kveraga, Paulami Naik, and Seppo P. Ahlfors. “Early (M170) Activation of Face-specific Cortex by Face-like Objects.” NeuroReport 20, no. 4 (2009): 403-07. doi:10.1097/wnr.0b013e328325a8e1.

Hoagland, Richard C. The Monuments of Mars: A City on the Edge of Forever . Berkeley, CA: Frog, 2002.

Weinschenk, Susan. 100 Things Every Designer Needs to Know About People. Berkeley: New Riders, 2011.

YaleCourses. “9. Paradise Lost, Book I.” YouTube. November 21, 2008. Accessed May 28, 2018. https://www.youtube.com/watch?v=H62G9yIN5Wk&list=PL2103FD9F9D0615B7 .

Chapter 14 : Attention

Applied Cognitive Psychology . Chichester: Wiley, 1982.

“Attention Span Statistics.” Statistic Brain. August 12, 2016. Accessed May 28, 2018. http://www.statisticbrain.com/attention-span-statistics/ .

Gorayska, Barbara and Jacob L. Mey. Cognition and Technology: Co-existence, Convergence, and Co-evolution . Amsterdam: Benjamins, 2004.

Profsimons. “Selective Attention Test.” YouTube. March 10, 2010. Accessed May 28, 2018. http://www.youtube.com/watch?v=vJG698U2Mvo .

“The Reading Brain.” The Frontal Cortex. Posted by Jonah Lehrer on November 20, 2009. Accessed May 28, 2018. http://scienceblogs.com/cortex/2009/11/20/the-reading-brain-1/ .

Resources, Ohio Department of Natural. “ Ohio.gov/Search .” Ohio Department of Natural Resources. Accessed May 28, 2018. http://ohiodnr.com/forestry/trees/pawpaw/tabid/5404/Default.aspx .

Shirky, Clay. Cognitive Surplus: Creativity and Generosity in a Connected Age . East Rutherford: Penguin Press, 2012.

Sternberg, Robert J., Karin Sternberg, and Jeffery Scott Mio. Cognitive Psychology . Australia: Cengage Learning, 2017.

Chapter 15 : Flow

Csikszentmihalyi, Mihaly. Flow: The Psychology of Optimal Experience . New York: Harper Row, 2009.

Chapter 16 : Laziness

Kahneman, Daniel. Thinking, Fast and Slow . New York: Farrar, Straus and Giroux, 2015.

Schindler, Melissa. “How Fast Can a Domestic Cat Run?” Back. Accessed May 28, 2018. http://pets.thenest.com/fast-can-domestic-cat-run-10393.html .

Chapter 17 : Memory

Bernstein, Douglas A., Julie Ann Pooley, Lynne Cohen, Bethanie Gouldthorp, Stephen C. Provost, and Jacquelyn Cranney. Psychology . South Melbourne, Vic.: Cengage, 2017.

Brady, T. F., T. Konkle, and G. A. Alvarez. “A Review of Visual Memory Capacity: Beyond Individual Items and Toward Structured Representations.” Journal of Vision 11, no. 5 (2011): 4. doi:10.1167/11.5.4.

Cowan, Nelson. “The Magical Mystery Four: How Is Working Memory Capacity Limited, and Why?” Current Directions in Psychological Science. February 01, 2010. Accessed May 28, 2018. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2864034/ .

Cowan, Nelson. “The Magical Number 4 in Short-term Memory: A Reconsideration of Mental Storage Capacity | Behavioral and Brain Sciences.” Cambridge Core. October 30, 2001. Accessed May 28, 2018. http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=84441 .

Duration of Short-Term Memory. Accessed May 28, 2018. http://www.indiana.edu/~p1013447/dictionary/stmpp.htm .

“How Quickly We Forget: The Transience of Memory.” PsyBlog . October 16, 2016. Accessed May 28, 2018. http://www.spring.org.uk/2008/01/how-quickly-we-forget-transience-of.php .

Loftus, Elizabeth. “How Reliable Is Your Memory?” Elizabeth Loftus: How Reliable Is Your Memory? | TED Talk | TED.com . Accessed May 28, 2018. http://www.ted.com/talks/elizabeth_loftus_the_fiction_of_memory.html .

“Peterson and Peterson (1959).” Peterson and Peterson 1959 | Simply Psychology. January 01, 1970. 2008, Saul McLeod Published. Accessed May 28, 2018. http://www.simplypsychology.org/peterson-peterson.html .

Magill, Richard A. Memory and Control of Action . Amsterdam: North-Holland, 1983.

McEntarffer, Robert and Allyson Weseley. Barron’s AP Psychology . Hauppauge, NY: Barron’s, 2016.

Chapter 18 : Rationalization

http://www.esquire.com/news-politics/a4642/the-last-meal-0598/

Chapter 19 : Accessibility

“Manual on Uniform Traffic Control Devices.” Manual on Uniform Traffic Control Devices (MUTCD) - FHWA. Accessed May 28, 2018. http://mutcd.fhwa.dot.gov / .

Chapter 20 : Storytelling

Fogg, Brian J. Persuasive Technology: Using Computers to Change What We Think and Do. Amsterdam: Morgan Kaufmann, 2011.

Nordquist, Richard. “John Quincy Adams on the Art of Persuasion.” ThoughtCo. Accessed October 2017. https://www.thoughtco.com/art-of-persuasion-john-quincy-adams-1690757 .

Pew, Richard W. and Van Hemel Susan B. Technology for Adaptive Aging . Washington, D.C.: National Academies Press, 2004.

Redish, Janice. Letting Go of the Words. Waltham, MA: Morgan Kaufmann, 2014.

Part III: Persuasion

“Enhydris Chinensis.” Enhydris Chinensis (Chinese Mud Snake, Chinese Rice Paddy Snake, Chinese Water Snake, Tang Water Snake). Accessed May 28, 2018. http://www.iucnredlist.org/details/176674/0 .

Dooley, Roger. Brainfluence : 100 Ways to Persuade and Convince Consumers with Neuromarketing. Hoboken, NJ: John Wiley, 2012.

Fogg, B.J. Persuasive Technology Using Computers to Change What We Think and Do . Amsterdam: Morgan Kaufmann Publishers, an Imprint of Elsevier Science, 2011.

Gregory, Richard. The Oxford Companion to the Mind . Oxford: Oxford University Press, 2005.

GuÃcguen, Nicolas. “Foot-in-the-door Technique and Computer-mediated Communication.” Computers in Human Behavior 18, no. 1 (2002): 11-15. doi:10.1016/s0747-5632(01)00033-4.

National Archives and Records Administration. Accessed May 28, 2018. http://www.archives.gov/exhibits/treasures_of_congress/text/page15_text.html .

Rumelt, Richard. Good Strategy/Bad Strategy: The Difference and Why It Matters . S.l.: Profile Books, 2017.

Scott, David Meerman. The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly . Hoboken: Wiley, 2009.

“Snake Oil.” Princeton University. Accessed May 28, 2018. http://www.princeton.edu/~achaney/tmve/wiki100k/docs/Snake_oil.html .

Chapter 21 : Empathy

Bunch, Will. “Tearing Down the Reagan Myth: Now More Than Ever.” The Huffington Post. January 31, 2010. Accessed May 28, 2018. http://www.huffingtonpost.com/will-bunch/tearing-down-the-reagan-m_b_443914.html .

Buonomano, Dean. Brain Bugs: How the Brain’s Flaws Shape Our Lives . New York: W.W. Norton, 2012.

Copernicus, Nicolaus. De Revolutionibus . Berlin: Walter De Gruyter, 1973.

Diggins, John P. Ronald Reagan: Fate, Freedom, and the Making of History . New York: W.W. Norton & Company, 2008.

Eiseley, Loren C. The Star Thrower. New York: Times Books, 1978.

Hersey, John. Hiroshima . London: Penguin Books, 2015.

Rawls, John. A Theory of Justice . New Delhi: Universal Law Publishing Co, 2013.

Schell, Jonathan. The Fate of the Earth. New York: Knopf, 1988.

Chapter 22 : Authority

Blass, Thomas. “The Milgram Paradigm After 35 Years: Some Things We Now Know About Obedience to Authority.” Journal of Applied Social Psychology 29, no. 5 (1999): 955-78. doi:10.1111/j.1559-1816.1999.tb00134.x.

Brocas, Isabelle and Juan D. Carrillo. The Psychology of Economic Decisions. Rationality and Well-being. Oxford: Oxford University Press, 2003.

Milgram, Stanley. Obedience to Authority: An Experimental View . New York: Harper Torchbooks, 1969.

Chapter 23 : Motivation

Cacioppo, John T. and Richard E. Petty. “The Elaboration Likelihood Model of Persuasion.” ACR North American Advances. January 01, 1984. Accessed August 05, 2017. http://acrwebsite.org/volumes/6329/volumes/v11/NA-11 .

Petty, Richard E. Communication and Persuasion: Central and Peripheral Routes to Attitude Change. Place of Publication Not Identified: Springer, 2012.

Chapter 24 : Relevancy

Grossberg, Stephen. The Adaptive Brain . Amsterdam: North-Holland, 1992.

“Legal - ICloud - Apple.” Apple Legal. Accessed May 28, 2018. http://www.apple.com/legal/internet-services/icloud/en/terms.html .

“Munnar - the Hill Station of Kerala in Idukki.” Kerala Tourism. Accessed May 28, 2018. https://www.keralatourism.org/destination/munnar/202/ .

“Neelakurinji Flowers, Munnar.” Kerala Tourism. Accessed May 28, 2018. https://www.keralatourism.org/destination/neelakurinji-munnar/366 .

PBS. Accessed May 28, 2018. http://www.pbs.org/parents/child-developmenttracker/one/language.html .

“Wenger 16999 Swiss Army Knife Giant - Most Expensive Item On Amazon.” Most Expensive Item On Amazon - Amazon.com . Accessed May 28, 2018. https://www.amazon.com/Wenger-16999-Swiss-Knife-Giant/dp/B001DZTJRQ#productDetails .

Chapter 25 : Reciprocity

“Arkansas.” The Ivory-Billed Woodpecker | The Nature Conservancy . Accessed May 28, 2018. http://www.nature.org/ourinitiatives/regions/northamerica/unitedstates/arkansas/ivorybill/ .

Besst, Nancy. Milton and Matilda: The Musk Oxen Who Went to China . San Francisco: China Books, 1982.

Mauss, Marcel. The Gift: The Form and Reason for Exchange in Archaic Societies . London: Routledge, 1990.

Nicholls, Henry. The Way of the Panda: The Curious History of China’s Political Animal . New York: Pegasus Books, 2011.

Sahlins, Marshall. Stone Age Economics . London: Tavistock, 1978.

Stec, Carly. “20 Display Advertising Stats That Demonstrate Digital Advertising’s Evolution.” HubSpot. Accessed May 28, 2018. http://blog.hubspot.com/marketing/horrifying-display-advertising-stats .

Chapter 26 : Product

Illustration by John James Audubon, Victoria and Albert Museum/Getty Images. “Ivory-Billed Woodpecker.” National Geographic. August 01, 2017. Accessed May 28, 2018. http://animals.nationalgeographic.com/animals/birds/ivory-billed-woodpecker/ .

Carroll, Lewis. Alice’s Adventures in Wonderland . London: Ward, Lock &, 1952.

Eyal, Nir and Ryan Hoover. Hooked How to Build Habit-forming Products . Princeton, NJ: Princeton University Press, 2014.

Kotler, Armstrong. Principles Of Marketing, 11th Edition . Place of Publication Not Identified: Academic Internet Publisher, 2006.

Chapter 27 : Price

The Bridge on the River Kwai . Produced by Sam Spiegel, Donald M. Ashton, Geoffrey Drake, Cecil F. Ford, Stewart Freeborn, George Partleton, and John Wilson-Apperson. By Michael Wilson, Carl Foreman, Peter Taylor, Winston Ryder, Jack Hildyard, and Malcolm Arnold. Directed by David Lean. Performed by William Holden, Alec Guinness, Jack Hawkins, Sesshu Hayakawa, James Donald, Geoffrey Horne, André Morell, Percy Herbert, Harold Goodwin, Henry Okawa, Keiichiro Katsumoto, and M. R. B. Chakrabandhu. United States: Columbia Pictures Corp. Presents, 1957.

Cialdini, Robert B. Influence: Science and Practice . Harlow: Pearson Education, 2014.

Improbable Research. Accessed May 28, 2018. http://www.improbable.com/airchives/paperair/volume9/v9i2/mankiw.html .

Johannes, James D., Rodney D. Stewart, and Richard M. Wyskida. Cost Estimator’s Reference Manual . New York, NY: Wiley, 1995.

Kahneman, Daniel and Amos Tversky. “Prospect Theory: An Analysis of Decision under Risk.” Econometrica 47, no. 2 (1979): 263. doi:10.2307/1914185.

Loewenstein, G., T. O’Donoghue and M. Rabin. “Projection Bias in Predicting Future Utility.” The Quarterly Journal of Economics 118, no. 4 (2003): 1209-248. doi:10.1162/003355303322552784.

“Oldest Performing Ballerina.” Guinness World Records. Accessed May 28, 2018. http://www.guinnessworldrecords.com/records-2000/oldest-performing-ballerina/ .

Oyedokun, Godwin Emmanuel. “Accounting Theory: Review of Theory in Purchasing and Inventory Management.” SSRN Electronic Journal . doi:10.2139/ssrn.2912269.

Thaler, Richard. “Transaction Utility Theory.” ACR North American Advances. January 01, 1983. Accessed May 28, 2018. http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=6118 .

Tolstoy, Leo. The Story of Ivan the Fool, and His Two Brothers: Simeon the Warrior and Taras the Stout, and of His Dumb Sister Malania the Spinster, and of the Old Devil and the Three Devilkins . London: Brotherhood Pub., 1898.

Shor, Mike. “Dictionary.” Pareto Efficient - Game Theory .net. Accessed May 28, 2018. http://www.gametheory.net/dictionary/ParetoEfficient.html .

Chapter 28 : Promotion

Kiple, Kenneth F. and Kriemhild ConeeÌ. Ornelas. The Cambridge World History of Food . Cambridge, U.K.: Cambridge University Press, 2001.

“The Legend of the Potato King.” The New York Times . October 11, 2012. https://niemann.blogs.nytimes.com/2012/10/11/the-legend-of-the-potato-king/ .

Mcneill, William H. “The History and Social Influence of the Potato. Redcliffe N. Salaman , W. G. Burton.” The Journal of Modern History 22, no. 4 (1950): 366-67. doi:10.1086/237372.

Norden, Bryan Van. “Mencius.” Stanford Encyclopedia of Philosophy. October 16, 2004. Accessed May 28, 2018. http://plato.stanford.edu/entries/mencius/ .

Rice Culture of China. Accessed May 28, 2018. http://www.china.org.cn/english/2002/Oct/44854.htm .

Snyder, Sarah. “Translation, Mencius “Pulling up Sprouts”.” Academia.edu. Accessed May 28, 2018. http://www.academia.edu/5959792/Translation_Mencius_Pulling_up_Sprouts_ .

Wright, Rita P. The Ancient Indus: Urbanism, Economy, and Society . New York: Cambridge University Press, 2010.

Chapter 29 : Place

Heath, Chip and Dan Heath. Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck . New York: Random House Books, 2010.

“The Kuleshov Experiment.” The Kuleshov Experiment | Basics of Film Editing. Accessed May 28, 2018. http://www.elementsofcinema.com/editing/kuleshov-effect.html .

Thaler, Richard. “Toward a Positive Theory of Consumer Choice.” Journal of Economic Behavior & Organization 1, no. 1 (1980): 39-60. doi:10.1016/0167-2681(80)90051-7.

Underhill, Paco. Why We Buy?: The Science of Shopping . New York: Simon & Schuster, 2009.

Part IV: Process

Gray, Dave. Gamestorming . O’Reilly Verlag, 2013.

“Pay & Leave Pay Administration.” U.S. Office of Personnel Management. Accessed May 28, 2018. http://www.opm.gov/policy-data-oversight/pay-leave/pay-administration/fact-sheets/computing-hourly-rates-of-pay-using-the-2087-hour-divisor/ .

Sik, Kim Hyun. “The Secret History of Kim Jong Il.” Foreign Policy. October 06, 2009. Accessed May 28, 2018. http://www.foreignpolicy.com/articles/2008/08/12/the_secret_history_of_kim_jong_il .

Stickdorn, Marc and Jakob Schneider. This Is Service Design Thinking: Basics-tools-cases. Amsterdam, The Netherlands: BIS Publishers, 2011.

“The World Factbook: Korea, North.” Central Intelligence Agency. July 24, 2017. Accessed May 28, 2018. https://www.cia.gov/library/publications/the-world-factbook/geos/kn.html .

Chapter 30 : Waterfall, Agile, and Lean

Gilmore, David J., Russel Winder and FrancÌ§oise DeÌ tienne. User-centred Requirements for Software Engineering Environments . Berlin: Springer, 1994.

Gothelf, Jeff and Joshua Seiden. Lean UX: Designing Great Products with Agile Teams . Beijing; Boston; Farnham; Sebastopol; Tokyo: O’Reilly, 2016.

Hartson, Rex and Pardha S. Pyla. The UX Book: Process and Guidelines for Ensuring a Quality User Experience . Amsterdam: Morgan Kaufmann, 2016.

Chapter 31 : Problem Statements

“Hutzler 571 Banana Slicer: Kitchen & Dining.” Amazon.com : Hutzler 571 Banana Slicer: Kitchen & Dining. Accessed August 05, 2017. https://www.amazon.com/Hutzler-571-Banana-Slicer/dp/B0047E0EII/ .

Chapter 33 : Quantitative Research

“Alcoholic Proof.” Princeton University. Accessed May 28, 2018. http://www.princeton.edu/~achaney/tmve/wiki100k/docs/Alcoholic_proof.html .

Covert, Abby and Nicole Fenton. How to Make Sense of Any Mess . S.l.: S.n., 2014.

Portigal, Steve. Interviewing Users: How to Uncover Compelling Insights. Sebastopol: Rosenfeld Media, 2013.

“Procrustes.” Princeton University. Accessed May 28, 2018. https://www.princeton.edu/~achaney/tmve/wiki100k/docs/Procrustes.html .

Chapter 34 : Calculator Research

Calabrese, Erin and Josh Saul. “That’s Rich! McDonald’s Tells Workers What to Tip Au Pairs.” New York Post. December 07, 2013. Accessed May 28, 2018. http://nypost.com/2013/12/07/rich-with-irony-mcdonalds-gives-workers-advice-on-tipping-pool-boys-au-pairs/ .

“Summary.” U.S. Bureau of Labor Statistics. Accessed June 4, 2018. https://www.bls.gov/ooh/food-preparation-and-serving/food-preparation-workers.htm .

Chapter 35 : Qualitative Research

Ekman, Paul. Telling Lies: Clues to Deceit in the Marketplace, Politics, and Marriage . New York: W.W. Norton, 2009.

Fitzgerald, F. Scott. The Great Gatsby . Oxford: Benediction Classics, 2016.

Hall, Erika. Just Enough Research . NY, NY: Book Apart, 2013.

Krupnick, Ellie. “Nike Tattoo Leggings Pulled After Deemed Exploitative Of Samoan Culture (PHOTOS).” The Huffington Post . August 15, 2013. Accessed May 28, 2018. http://www.huffingtonpost.com/2013/08/15/nike-tattoo-leggings_n_3763591.html .

Lee, Harper. To Kill a Mockingbird. London: Arrow Books, 2015.

“National Center for Health Statistics.” Centers for Disease Control and Prevention. Accessed May 28, 2018. http://www.cdc.gov/nchs/fastats/bodymeas.htm .

Patterson, Kerry, Joseph Grenny, Al Switzler, and Ron McMillan. Crucial Conversations: Tools for Talking When the Stakes Are High . New York: McGraw-Hill, 2012.

Chapter 36 : Reconciliation

Clark, Roy Peter. Help! for Writers: 210 Solutions to the Problems Every Writer Faces . New York: Little, Brown, 2013.

Club, American Kennel. “Xoloitzcuintli Dog Breed Information.” American Kennel Club. Accessed May 28, 2018. http://www.akc.org/dog-breeds/xoloitzcuintli/ .

“Pets by the Numbers.” The Humane Society of the United States. Accessed May 28, 2018. http://www.humanesociety.org/issues/pet_overpopulation/facts/pet_ownership_statistics.html .

Roth, David Lee. Crazy from the Heat . London: Ebury, 2000.

Sutherland, Rory. “Sweat the Small Stuff.” Rory Sutherland: Sweat the Small Stuff | TED Talk | TED.com . Accessed May 28, 2018. https://www.ted.com/talks/rory_sutherland_sweat_the_small_stuff .

Chapter 37 : Documentation

Cherry, Kendra. “What Makes Human Factors Psychology Different?” Verywell. Accessed May 28, 2018. https://www.verywell.com/what-is-human-factors-psychology-2794905 .

“The Darby Cooking Pot That Changed the World.” BBC. January 28, 2010. Accessed May 28, 2018. http://news.bbc.co.uk/local/shropshire/hi/people_and_places/history/newsid_8485000/8485234.stm .

Goldstein, Noah J., Steve J. Martin, and Robert B. Cialdini. Yes! 50 Scientifically Proven Ways to Be Persuasive . New York, NY: Free Press, 2010.

MeÌtailieÌ, Georges, Dieter Kuhn, Joseph Needham, and Tsuen-hsuin Tsien. Science and Civilisation in China . Cambridge: Cambridge Univ. Press, 2015.

Sebastian Anthony on November 12, 2013 at 6:00 Am Comment. “How Long Do Hard Drives Actually Live For?” ExtremeTech. November 11, 2013. Accessed May 28, 2018. http://www.extremetech.com/computing/170748-how-long-do-hard-drives-actually-live-for .

Chapter 38 : Personas

Rowe, Peter G. Design Thinking . Cambridge, Mass.: MIT Press, 1998.

Chapter 39 : Journey Mapping

Hancox, David, Clive H. Schofield, and John Robert Victor. Prescott. A Geographical Description of the Spratly Islands and an Account of Hydrographic Surveys amongst Those Islands . Durham: International Boundaries Research Unit - Univ. of Durham, 1995.

Patton, Jeff. User Story Mapping: . Beijing: O’Reilly, 2014.

Chapter 41 : Kano Modeling

“International Decade for Action, Water for Life,” 2015, UN-Water, United Nations, MDG, Water, Sanitation, Financing, Gender, IWRM, Human Right, Transboundary, Cities, Quality, Food Security, General Comment, BKM, Albuquerque.” United Nations. Accessed May 28, 2018. http://www.un.org/waterforlifedecade/human_right_to_water.shtml .

Chapter 42 : Heuristic Review

“Nielsen Norman Group.” 10 Heuristics for User Interface Design: Article by Jakob Nielsen. Accessed August 05, 2017. https://www.nngroup.com/articles/ten-usability-heuristics/ .

Chapter 43 : User Testing

Krug, Steve. Don’t Make Me Think!: A Common Sense Approach to Web Usability . Berkley: New Riders, 2017.

NASA. Accessed May 28, 2018. http://voyager.jpl.nasa.gov / .

Rubin, Jeffrey and Dana Chisnell. Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests. Indianapolis, IN: Wiley Pub., 2008.

Chapter 44 : Evaluation

Chamberlin, Edward Hastings. The Theory of Monopolistic Competition ... Cambridge & London, 1957.

Valen, Leigh Van. “The Red Queen Lives.” Nature 260, no. 5552 (1976): 575. doi:10.1038/260575a0.

Index

A

Abandonment

Accessibility

closed captioning

GOV.UK

iOS Speak Screen narration

Microsoft Xbox

OXO Good Grips

resources for more information

sidewalk curb cuts

Accommodation

Act of volition

Adams, John Quincy

Adaptation

Aeroxon

Affordance

Agile

The Agile Manifesto

Agile UX

Alcohol proof

Alice’s Adventures in Wonderland

Allegory of the Cave

Amazon Standard Identification Number (ASIN)

American Library of Congress

2016 American presidential election

Anchoring

Apparent motion

Apple App Store

Aristotle

Arrangement

deductive

inductive

The Art of Persuasion

Assimilation

Attention

bit rate

span

sustained attention

Attention blindness

SeeInattention blindness

Audiences

targeting

Authority

Automatic processing

B

Baumeister, Roy, Dr.

Biases

sampling

selection

Birth traditions

Bulgaria

Finland

Book of Speed

Book’s origin

Bottom-up processing

perceptual errors

Bouchard, Pierre-François-Xavier

The Bridge on the River Kwai

Britannic

Bros, Warner

Brunvoll, Grete

Burj Khalifa

Business goals

C

Cacioppo, John

Calculator Research

Carroll, Lewis

Castaway

Causality

Cave paintings

Chekhov’s gun

China’s first emperor

Chinese rail workers

Chinese sea snake

Chinese state-sponsored commenters

Cialdini, Robert

Clark, Roy Peter

Code Spaces hack

Commercial Advertisement Loudness Mitigation (CALM Act)

Competitions

Complexity, managed

Confucianism

Context

Contextual inquiry

behavioral observation

ethnography

Contrasts

Controlled processing, texting while driving

Conversion rate

Copernicus, Nicolaus

heliocentric theory

Correlation

Cowan, Nelson

short-term memory chunks

Crazy From the Heat

Creating a process

Crossing the Chasm

Cryptolocker

Cryptomnesia

Csikszentmihalyi, Mihaly

Cues

extrinsic

intrinsic

Curse of knowledge

D

Dahl, Gary

The Dating Game

Death rituals

Yanomami tribe

Celestis

Decision fatigue

Decoy effects, ethical anchoring

The Demon-Haunted World: Science as a Candle in the Dark

Democratic People’s Republic of Korea

SeeNorth Korea

The Design of Everyday Things

Destructive operations

Differentiation

Disability

Discounts

Documentation

E

The Ecological Approach to Visual Perception

Edge-cases

Efficiency

Eiseley, Loren

Elaboration likelihood model (ELM)

Empathy

Encyclopedia Britannica

Enhydris chinensis

SeeChinese sea snake

Ethos, University of Glasgow study

Evaluation

Exaggerated attributes and behaviors

Experiences, deciphering

Eyesight

F

Facebook Beacon

Facebook’s Bullying Prevention Hub

False consensus bias

False data

Familiarity

The Fate of the Earth

Feature creep

Features, comparing

Federal Communications Commission (FCC)

Federal Highway Administration

Fidelity

distracting

high

low

necessary

First Transcontinental Railroad

Fishes’R’Us app

Fitts’ law

The five whys

Flow

Flow: The Psychology of Optimal Experience

Fly catcher

Fogg, BJ, Dr.

Forbidden fruit

Form fields

Fort Julien

Frederick the Great

Free shipping

Freud, Sigmund

Frog, Michigan J.

Fusiform Face Area (FFA)

G

Gestalt Grouping

proximity

similarity

Get out of the building research (GOOB)

Gibson, James

The Gift

Girl Scout cookies

Gold coins

Good user experiences

through delightfulness

through ease-of-use

through efficiency

Google Play

Gothelf, Jeff

Great Wall of China

Guinness, Sir Alec

Gunpowder

H

Hacking

air-gapped data

Department of Veterans Affairs

target

Help, providing to users

Hercules

Hersey, John

Heuristic review, scoring

Heuristics

Gerhardt-Powals

Nielsen

Weinschenk and Barker

Hiawatha train service

Hick-Hyman’s Law

Hick’s Law

SeeHick-Hyman’s Law

Hick, William

Hieroglyphs

Hiroshima

HMS Hawke

Hoagland, Richard C.

Hobson’s choice

Hodge, George

Humor

Hurricane Katrina, New Orleans’ levee system failure

Hutcheson, Francis

Hutzler 571

Hydra, Lernean

Hyperfocus

I

IconFactory’s Twitterrific

Idea containers

Imperial Library of Constantinople

Inattention blindness

Harvard University study

Influence: The Psychology of Persuasion

Interference

International Space Station

Interviews, group

Ivan the Fool

Ivory-billed woodpecker

J

Jessop, Violet

John Walker’s friction light

Journey mapping

acquisition

awareness

conversion

retention

weak connections

Juran, Joseph

Just noticeable difference (JND)

K

Kahneman, Daniel

Kairos

Kano modeling

delight

erosion of delight

features

user satisfaction

Kano, Noriaki

Katamari Damacy

The Prince of All Cosmos

Kirk, Captain James T.

Knowledge mapping

Kulas, Neil

Kuleshov effect

Kuleshov, Lev

L

Lærdal tunnel

Law of Effect

Law of Similarity

Laziness

Lean

Lean UX

Lean UX: Applying Lean Principles to Improve User Experience

Levitt, Theodore

Library of Alexandria

Ling-Ling and Hsing-Hsing

Linux

Literature and Latte’s Scrivener

Logos

M

Mad Libs

Manual on Uniform Traffic Control Devices (MUTCD)

Maps

Marathon du Médoc

drunk runners

relation to user journeys

Mars, Cydonia region

Maru, Kobayashi

Mauss, Marcel

Maus tanks

Mayan Codices

McDonald’s McResources

Memory

explicit

implicit

role of amygdala and hippocampus

short-term

Mencius

Mental Models, compared to schemas

Microinteractions: Designing with Details

Microsoft Excel

Milgram Experiment

Milton and Matilda

Milton, John

Minecraft

Minimum viable product (MVP)

Mittelstand

Mitterrand, François

M&Ms

Mock-ups

Model-building

The Monuments of Mars: A City on the Edge of Forever

Moore, Geoffrey A.

Morris worm

Motivation

Mountain goats

MUTCD

SeeManual on Uniform Traffic Control Devices (MUTCD)

Muthuvan people

Myspace

N

Naming

National Assessment on Adult Literacy (NAAL)

Nazi book burnings

Neelakurinji flower

Neisser, Ulric

Newsletters

The New York Times website

Nielsen Norman Group

Nike

Nixon, Richard

Norman, Don

North Korea

elections

Nursing

O

Office Space

Olympic history

One Froggy Evening

Online ticket purchasing

On the Revolutions of the Heavenly Spheres

Ortolan bunting birds

P

Pacific Islands

Pac-Man

Palmolive, Madge the manicurist

Panda diplomacy

Paradise Lost

Pareto efficiency

Pareto principle

See80/20 rule

Pareto UX

Pareto, Vilfredo

Parker, Dorothy

Patent medicine

Pathos

Pawpaw tree

Perceived security

through error messaging

through interaction design

Perception

Permissions, requesting

Personas

aspirational

demographic

historical

Persuasion

Persuasive Technology

Peterson, Lloyd

Peterson, Margaret

Pet Rock

Petty, Richard

Piaget, Jean

Place

Plato

P51 Mustang

Population

Post-hoc

fallacy

rationalization

Potato

history of

Power law

Predictability

Price

The Principle of Least Effort

Principles of Marketing

Problem statements

how

what

why

Process

Procrustean bed

Product

Product availability

auctions

exclusivity

limited time offers

special editions

Product forms

actual

augmented

core

Promotion

Prototypes

Psychological barriers

avoiding pitfalls of

in social media

triggers

The Psychology of Everyday Things

Ptolemy V

Puck Man

SeePac-Man

Pulling up Sprouts

Q

Qualitative research

Quantitative research

Questions

direct

indirect

leading

loaded

open-ended

using silence

R

Rationalization

Rawls, John

Reagan, Ronald

Realmac’s Clear

Reciprocation forms

balanced

generalized

negative

Reciprocity

Recognition vs. recall

Reconciliation

Reconsideration of goals

Red Dawn

The Red Queen Hypothesis

Relevancy

Reliability

Rewards

memory

restrictions

Rhetoric

Rice cultivation

Riedell Total Competition ice skates

Rittel, Horst

RMS Olympic

RMS Titanic

Road signage

Rogers, Everett

Role of UX

Roth, David Lee

Routes to persuasion

Central

Peripheral

Royal Navy

80/20 rule

S

Saffer, Dan

Sagan, Carl

Sahlins, Marshall

Sailing ship

Samoan patterns

malu

pe’a

Sample

Sampling errors

Satellites

Scarcity

Schell, Jonathan

Schemas

Schemata

Search queries

news

technology

versus

Secondary users

Seiden, Josh

Security

researchers

through absence

Selective attention

SeeInattention blindness

Selective perception

confirmation bias

halo effect

Senate Chamber Candy Desk

Serapeum

Serial position effects

primacy

recency

Shell, G. Richard

Sherman tanks

Shopping carts

Significance

Signifiers

Simplicity

through absence

through addition

through reduction

The Simpsons

Everything is OK Alarm

Small multiples

Smell

Snake oil

Software bugs, division-by-zero error

Software Engineering

Software trials

Solutions

accommodating

embracing

Somerville, Ian

Speed

Spratly Islands

Stability

The Star Thrower

Star Trek

Statistics

generalizability

reliability

validity

Stefanov, Stoyan

Stone Age Economics

Stone, Rosetta

Storytelling

Stroop effect

cognitive interference

Stroop effect test

Stroop, J. Ridley

Summer Olympic Games

Survey of Public Participation in the Arts

Symbology

System 1

System 2

T

Tamakorogashi

Taoism

TAT-8 transatlantic cable

Tattoos

Technology bell curve

Ted Bates & Co.

Tetrodotoxin

Texas sharpshooter fallacy

Thaler, Richard

A Theory of Justice

Thinking Fast & Slow

Thorndike, Edward

Thoughts on Laughter

Through the Looking-Glass, and What Alice Found There

Tolstoy, Leo

Top-down processing

Torafugu

Torajan people of Indonesia

Total prestation

Touch

Trigrams

Tufte, Edward

Tumblr Tumblebeast

TV commercials, volume

Tversky, Amos

Twain, Mark

U

UFO

Underhill, Paco

Unfamiliar experiences

Usefulness

User experience design (UXD)

User experience research (UXR)

User goals

User journey

User needs

Users

User testing

confronting fears over

qualitative

quantitative

remote

USS Yorktown

UXD

SeeUser experience design (UXD)

UX Principles

UXR

SeeUser experience research (UXR)

V

Valen, Leigh Van

Vested interests

Viking 1 Orbiter

Viscardi, Henry, Dr.

W

Waterfall

Webber, Melvin

Weber’s Law

Weber, Ernst Heinrich

Where users are

Where users are going

Where users were

Why We Buy: The Science of Shopping

Wicked problems

Wilderness wildfires

Willpower

Work hours

Writing Tools: 50 Essential Strategies for Every Writer

get the name of the dog

X, Y, Z

Xolo

Xoloitzcuintli

SeeXolo

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Index

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X, Y, Z

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Back Matter