Contents & design phases

INTRODUCTION

01. A/B Testing 

02. AEIOU 

03. Affinity Diagramming 

04. Artifact Analysis 

05. Automated Remote Research 

06. Behavioral Mapping 

07. Bodystorming 

08. Brainstorm Graphic Organizers 

09. Business Origami 

10. Card Sorting 

11. Case Studies 

12. Cognitive Mapping 

13. Cognitive Walkthrough 

14. Collage 

15. Competitive Testing 

16. Concept Mapping 

17. Content Analysis 

18. Content Inventory & Audit 

19. Contextual Design 

20. Contextual Inquiry 

21. Creative Toolkits 

22. Critical Incident Technique 

23. Crowdsourcing 

24. Cultural Probes 

25. Customer Experience Audit 

26. Design Charette 

27. Design Ethnography 

28. Design Workshops 

29. Desirability Testing 

30. Diary Studies 

31. Directed Storytelling 

32. Elito Method 

33. Ergonomic Analysis 

34. Evaluative Research 

35. Evidence-based Design 

36. Experience Prototyping 

37. Experience Sampling Method 

38. Experiments 

39. Exploratory Research 

40. Eyetracking 

41. Flexible Modeling 

42. Fly-on-the-Wall Observation 

43. Focus Groups 

44. Generative Research 

45. Graffiti Walls 

46. Heuristic Evaluation 

47. Image Boards 

48. Interviews 

49. KJ Technique 

50. Kano Analysis 

51. Key Performance Indicators 

52. Laddering 

53. Literature Reviews 

54. The Love Letter & the Breakup Letter 

55. Mental Model Diagrams 

56. Mind Mapping 

57. Observation 

58. Parallel Prototyping 

59. Participant Observation 

60. Participatory Action Research (PAR) 

61. Participatory Design 

62. Personal Inventories 

63. Personas 

64. Photo Studies 

65. Picture Cards 

66. Prototyping 

67. Questionnaires 

68. Rapid Iterative Testing & Evaluation (RITE) 

69. Remote Moderated Research 

70. Research Through Design 

71. Role-playing 

72. Scenario Description Swimlanes 

73. Scenarios 

74. Secondary Research 

75. Semantic Differential 

76. Shadowing 

77. Simulation Exercises 

78. Site Search Analytics 

79. Speed Dating 

80. Stakeholder Maps 

81. Stakeholder Walkthrough 

82. Storyboards 

83. Surveys 

84. Task Analysis 

85. Territory Maps 

86. Thematic Networks 

87. Think-aloud Protocol 

88. Time-aware Research 

89. Touchstone Tours 

90. Triading 

91. Triangulation 

92. Unobtrusive Measures 

93. Usability Report 

94. Usability Testing 

95. User Journey Maps 

96. Value Opportunity Analysis 

97. Web Analytics 

98. Weighted Matrix 

99. Wizard of Oz 

100. Word Clouds 

ACKNOWLEDGMENTS

ABOUT THE AUTHORS

“Supposing is good.
Finding out is better.”
—Mark Twain