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by Maria Petrescu
Viral Marketing and Social Networks
Cover
Half Title
Title Page
Copyright Page
Abstract
Contents
Preface
Acknowledgments
Chapter 1 Viral Marketing
Chapter 2 The Social Network
Chapter 3 Viral Marketing Media
Chapter 4 Viral Marketing Characteristics and Tools
Chapter 5 Viral Advertising
Chapter 6 Hybrid Marketing
Chapter 7 Releasing the Virus
Chapter 8 Results and Evaluation
Chapter 9 Negative Viral Campaigns
Chapter 10 Conclusions
References
Index
Ad Page
Back Cover
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Viral Marketing and Social Networks
Maria Petrescu
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