Index
Note: Page numbers in italic indicate a figure on the corresponding page.
#Demo2012: building pre-event narrative of 86–90; event analysis 90–97; live-blog 89, 97–100; purpose of 86; rhetorical significance of space-place-body interactions during 90–97; as watershed event 85–86
AARGH! (Artists’s Against Rampant Government Homophobia) (comic book) 29
advertising: digital 117–118; experimental research 181, 184, 186–187, 195; pharmaceutical industry 70–71; political 181; public relations comic books and 29, 34–35, 40; styles/strategies of 164, 171; subliminal 180; use in promoting museums 126–127; use of language to promote project of social and political Enlightenment 67; use of pictures in 16; use of stock imagery 153; use of tropes 23–24
The Aedena Cycle (Moebius) 43
Al Kasba Square 111
The American Air Forces (war comic book) 37
American Gothic (Wood) 21
American Pharmaceutical Manufacturers Association (APMA) 68
American Visual Corporation 37
anonymous illustrations 171–172
Anti-Defamation League 40
Arntz, Gerd 54
Assad, Hafed al 113
Asteroid Belter (Wysocki and Thompson) 29, 31, 47–50, 48–49
Ataturk, Kamal 113
Attention Deficit Hyperactivity Disorder (ADHD) 184
authorship 145
Barnard, Malcolm 60
Barthes, Roland 15
BBC News 99
Bernays, Edward 66, 152–153, 193
Beyond Buildings (Ragsdale) 113
body language 19
Bourguiba, Ben Ali 113
BP plc (British Petroleum) 155–159
brand 174
Brill, A.A. 193
British Health Education Council 40
brochures 40
Bryant Park 110
Burtin, Will 70
Bush, George W. 14
cartoons 16
children’s magazines 41
Churchill, Winston 113
comic books: instructional 50; newspaper supplements 35; overview 29–33; premiums 35–36; public relations comic books 33–50; role in communicating scientific knowledge and technological innovation 41–42; science fiction 41–50
Comics and Sequential Art (Eisner) 36–37
comic strips 35
communication 17, 91, 111–112, 155–159; see also visual communication
communication goals 76
communications management 86–90, 100–101
content marketing 62
A Contract with God (Eisner) 36
Creative Review (magazine) 159
crisis communication research 181
critical discourse analysis (CDA) 162–163
Critical Theory 150
The Daily Mail (newspaper) 99
defamiliarisation 24
‘democratic’ spaces 111
The Designer as Reporter (Poynor) 145
desktop publishing (DTP) 71
Dewey, Thomas E. 34
direct communication 71
Donohue, Julie 71
‘dot map’ 63
Dreams of a Low Carbon Future (Doctoral Training Centre in Low Carbon Technologies) 29–31, 32, 44–50, 45–46
Le Droit a la Ville (Lefebvre) 119
Dupin, Charles 63
dystopia 43
Eckersley, Tom 192
Electrocardiogram (ECG) 184
Electrodermal response (EDR) 178
Electrogastrogram (EGG) 178, 184
Electromyogram (EMG) 178
Ella Watson, Washington, D.C., Government Char-woman (Parks) 20–21
ethical concerns 196
ethical’ images 172
experimental visual communication research: example of laboratory research 182–184; literature review of controlled experiments in laboratory setting 179–182; methodological challenges with laboratory research 185–187; overview 177–179
Fairclough, Norman 162
Famous Funnies (comic book) 36
‘First Things First’ manifesto 144
FiveThirtyEight 72
Flickr 158
Floch, Jean-Marie 164
foregrounding 24
Foucault, Michael 163
Franz Ferdinand (rock band) 18
Friendly, Michael 65
Friendster 72
The Funnies’ Neglected Branch: Special Purpose Comics (Davidson) 33
Gaines, M. C. 36
Galvanic Skin Response (GSR) 178, 184
Games, Abram 192
Gandhi, Mohandas K. 113
‘Geigy style’ 70
Getty Images 153
‘graphic authorship’ 145
graphic design: brief history 192–193; critical 150; defining 143; models for research 147–149; typeface design 152
Graphic Medicine network 29
graphic novels 41
Greenpeace: brand of 174; campaign on bees 165–169; post-environmentalist images 171–174; ‘Save the Arctic’ campaign 164–165; ‘Save the Tigers’ campaign 170; use of knowledge images 169–171; use of visual images 161; visual images used in campaigns 163–164
Green Square 111
Greimas, Algirdas Julien 162
The Guardian (newspaper) 87, 89, 97–100
Habermas, Jürgen 111
Hall, Edward T. 19
Hall, Stuart 15
health campaigns 29
Health News Institute 68
high definition images 163
‘HOPE’ poster (Fairey) 19–20, 24
House Beautiful (Rosler) 23–24
Hussein, Saddam 113
The Independent (newspaper) 87, 99
infographics: effectiveness of pharmaceutical industry 73–77; and graphic turn in pharmaceutical public relations 62–73; infographic rhetoric and public relations 59–60; interactive 60; kinds of 60–62; literature review covering use of 56–57; long-form/‘skyscraper’ 62; motion 60; in pharmaceutical industry 57–59; static 60; use in newspaper journalism 71; use in science fiction comic books 47
Instagram 118
interactive infographics 60
intimate space 19
Isotype (International System Of Typographic Picture Education) 53–55, 74
ITV News 88
The Job Scene (Eisner) 37
Jong-un, Kim 113
J.R. Geigy A.G. 70
Kennington Park 92
knowledge images 169–171, 173–174
laboratory research see experimental visual communication research
Lange, Dorothea 21
Leonhardt, David 72
Lincoln, Abraham 113
long-form/‘skyscraper’ infographics 62
Look and Learn (children’s magazine) 41
low definition images 163
Macdonald, Nico 159
Mandela, Nelson 113
meme 17
message framing 181
Métal Hurlant (Giraud) 42
Migrant Mother (Lange) 21
Milgram experiment 180
Milgram, Stanley 180
The Mob Museum see National Museum of Organised Crime and Law Enforcement (The Mob Museum)
Modern Methods of Antiseptic Wound Treatment (Johnson & Johnson) 62
motion infographics 60
MySpace 72
‘myth’ 15
mythical advertising strategy 164
National Mental Health Association 40
National Museum of Organised Crime and Law Enforcement (The Mob Museum): building 127–130; discussion of study 135–137; future research 137; literature review of concepts in museum theory 124–127; method of study on 130–131; as public relations technique 131, 137–138; research questions 130; results of study 131–135; space and place of 133–135; use of traditional public relations in promoting 131–133, 135
National Tuberculosis Association (NTA) 68
National Union of Students (NUS), 85–101
Neurath, Marie 68
Neurath, Otto 54, 59, 66–68, 70
Nightingale, Florence 64
Novartis International AG 70
oblique advertising strategy 164
The Observer (newspaper) 87–88
online social networks 72
‘Painting for peace’ project 115
Parliament Square 91–92, 94–96, 113
pathos 163
Pearl Square 111
Pear’s Soap advertisement 22–23, 22
Peirce, Charles S. 162, 179–180
personal space 19
pharmaceutical industry: effectiveness of pharmaceutical industry infographics 73–77; graphic turn in pharmaceutical public relations 62–73; infographics in 57–59
phonetic cues 195
photography 20–21, 24–25, 74, 151, 153, 156, 158
pictures: ambivalence of 17; function of 16–17; opposition between verbal text and 163; post-environmentalist images 171–174
pie charts 65
political advertising 181
popcorn experiment 180
post-environmentalist images 171–174
posters 18–20, 18, 24–25, 37, 40, 55
The Power is Green (Eisner) 37
pre-communicative contexts 194–195
premiums 40
priming 195
The Production of Space (Lefebvre) 108
promotional comic books 34
propaganda 37, 66, 68, 70, 146, 149, 153
Propaganda (Bernays) 153
Protect and Survive (public information booklet) 44
proxemics 19
PS Magazine the Preventative Maintenance Monthly (Eisner) 37, 38–39
Public bath houses 114
public relations: brief history 192–193; challenges and opportunities for practice and scholarship 196–197; defining 143; ethical concerns 196; experimental research 177–187; infographic rhetoric and 59–60; pictorial turn for 13–15; picturing statistical narratives 53–77; role of Mob Museum in Las Vegas marketing efforts and 123–138; stunts for prescription medicines 68–69; use of 149; use of direct communication techniques 71
public relations comic books: defining the field of 33–35; origins of 35–40; overview 29–33; in science fiction genre 41–50; use by armed services 37
public space: appropriation for critical expression 90–97; communicative function of 110–113; defining 107–109; entrepreneurial approach 116–117, 120; memorials 110–112; monuments 110–112; nonverbal behaviour and 19–20; parks as means for visual influence 113–116; privately owned 109–110; role modern urban environments 119–120; as spaces of transition versus spaces of communication 116–118, 120; war memorials 112–113; zoning in 118–119, 120
Rabaa al-Adawiya Square 115
Ragsdale, J. Donald 113
referential advertising strategy 164, 172
referential narrative images 172
Reidemeister, Marie 54
Ricoeur, Paul 162
Robin (comic book) 41
Rodchenko, Alexander 18–19, 24
‘rose’/‘coxcomb’/‘polar area’ diagrams 64
Rudin, René 70
Sandoz Inc. 70
‘Save the Arctic’ campaign 164–165
‘Save the Tigers’ campaign 170
Schlege, Hans 193
Schmid, Max 70
Schüler, Fritz 65
Scope (company journal) 70
semiotics 15, 21–23, 146, 161–162, 179–180
Shibuya Crossing 117
Silver, Nate 72
single data-point social media ‘tiles’ 62
SixDegrees 72
Snapchat 118
social media 72, 118–119, 158, 181
‘soft propaganda’ 68
spatiality: antecedents in history. 193; space and place as catalysts for critical expression 90–97; spatial management 94; types of space 19–20; see also public space
special purpose comics 33
specific illustrations 171–172
spectacular images 173
The Spirit (Eisner) 36
static infographics 60
stock imagery 153
The Story of Harry S. Truman (DNC) 34
St Paul’s Cathedral 109
strategic communication: challenges and opportunities for 194, 196–197; ethical concerns 196; experimental research 177–187; media management 86–90, 100–101; multimodal nature of 178–179; museum as public relations technique and 131; performative/spatial dimensions of 193; pre-communicative contexts and 194–195
Strip Aids (comic book) 29
stylistic register 25
subliminal advertising 180
substantial advertising strategy 164, 172
Swift (comic book) 41
Taksim Square 111
target audience 76
time travel 47
‘Torches of Freedom March’ 193
town squares 114
Truman, Harry S. 34
Tufte, Edward 71
typeface 152
United States Marine Corp (war comic book) 37
United States Public Health Commission 40
Upjohn pharmaceutical company 70
The Upshot 72
urban commercial centres 117
usability research 180
utopia 43
Valias Square 111
Vanity Fair (magazine) 25
van Leeuwen, Theo 162
verbal text 163
visual communication: cross-disciplinary scholarship on 15; ethical concerns 196; interpretations of 24–25; meaning-making in 15–26; parks as means for visual influence 113–114
The Visual Display of Quantitative Information (Tufte) 71
visual framing 181
visual markers 23
visual meaning-making: framework for understanding 17–25; genre and 24–25; language of art and 17–19, 24; nonverbal behaviour and 19–21; semiotics and 21–23
Vogue (magazine) 25
Warmer Communications 40
Westminster Bridge 92, 94–96, 98–99
WhatsApp 118
When the Wind Blows (Biggs) 29, 43–44
Whitehall 92
Wood, Grant 21
World of Wonder (children’s magazine) 41
Young & Rubicam Advertising 37
You’re Hired (Eisner) 37
YouTube 158