ABOUT FREDRIK ARNANDER

Fredrik Arnander, the CEO of Keybroker Group is a Swedish technology entrepreneur and venture capitalist. He is the founder of several companies and organizations. He makes venture capital investments from his holding company Standard Ventures.

Fredrik started his career as a management consultant working for an international firm, helping established companies making the leap into the Internet age. He then joined Icon Medialab, a digital agency that fast grew to become an international group.

In 1998, he left Icon Medialab to start Fondex, the first Nordic online fund supermarket, a company that made the consumer market for fund investments transparent while disrupting the bank oligopoly. Fondex was sold to a listed British company in 2000.

Later in 2000, he founded Transfer, a non-profit organization for bringing business speakers to schools to share experience and knowledge. Transfer, a ‘new infrastructure for intellectual transfers’ between groups in society, grew to become Sweden’s largest speakers’ bureau, with one customer – schools – and completely free.

In 2001, Fredrik started Sidewalk Express, the largest chain of Internet access points in Northern Europe offering a cheap and simple way for people to get online.

In 2005, he went on to co-found Keybroker, an online advertising technology company. Keybroker pioneered search marketing with automated and performance-based solutions, and is a Deloitte Technology Fast 50 Winner and Red Herring 100 Winner. In 2010 Fredrik co-founded Qwaya (a company within the Keybroker group), launching the first freemium, web-based, power-tool for Facebook advertising, offered globally to advertisers at a competitive price. Fredrik is also a board director of Eniro, the Nordic region’s largest search company and listed on NASDAQ OMX.

In 2012, Fredrik started the Omnes Foundation, a new non-profit for spreading leadership. Omnes (for all or everybody in Latin) refers to the vision that we are all leaders. He has also founded Leaderchart, a company that offers web-based software for leadership development at a standard low price.

Fredrik graduated from the Stockholm School of Economics and also studied at Stanford University Graduate School of Business. He lives in Stockholm with his three children.