Contents

Foreword, by Joe McNally

Introduction

CHAPTER 1

It’s About Vision

Understanding Vision

Chasing Vision

CHAPTER 2

Within the Frame

Photograph What Moves You

Make Me Care

Putting It in the Frame

Excluding It from the Frame

Indecisive Moments

It’s All Subjective

The Illusion of the Exotic

Putting Time Within the Frame

Length of Time

Choice of Moment

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CHAPTER 3

The Artist and the Geek

Gear Is Good, Vision Is Better

Decent Exposures

The Best Digital Negative

Exposing for the Highlights

Seeing the Light

Choose Your Lens Based on Behavior

Telephoto Lenses

Pushing the Wide

The Rule of Thirds

There Is No Un-Suck Filter

Inspiration and Perspiration

CHAPTER 4

Storytelling

Universal Themes

Conflict Within the Frame

The Photo Essay

Relationships

Attention Management

Leaving Clues and Provoking Questions

CHAPTER 5

Photographing People

Approaching People

The Language Barrier

The Eyes Have It

Capturing Emotion

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On Giving and Taking

Indecent Exposures

Photographing Children

Photographing the Elderly

Candids vs. Portraits

Why Photograph Candid Street Scenes?

Staying Focused

Abstracting People

Lighting Challenges on Location

Four More

CHAPTER 6

Photographing Places

Research

Scouting

Not-So-Great Expectations

Be Prepared

Beyond the Postcard: The Value of Wandering

Slow Down

The Feel of Place: Sensual Exploration

Be Present: Physical and Emotional Receptivity

Be in the Right Place . . .

. . . At the Right Time . . .

. . . In the Right Frame of Mind

Photographing Iconic Places

Iconic Images in Mundane Places

Making the Image

Wait for It

Seek It

Mine It

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Adding the Human Element

Adding Scale

Landscapes

Creating Depth with Layers

Photograph the Big Stuff

Shoot the Details

CHAPTER 7

Photographing Culture

Cultural Sensitivity

Research and Ask Questions

Values and Taboos

Different Isn’t Wrong

We Are All Different, We Are All the Same

History and Heroes

Photographing Food

Festivals and Celebrations

Photographing Art

Photographing Language

Photographing Faith

Remember the Deeper Subject and Find a Way to Express It

Be Respectful

Final Thoughts

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