Contents
Don’t blindly trust your experience
What design school didn’t teach you
4 Pros and Cons of Self-Employment
5 Work Direct or Be a Subcontractor?
8 Designing Your Brand Identity
9 Working from Home versus Renting Space
10 Launching Your Online Presence
Treat your competitors as allies
11 Marketing Yourself and Finding Good Clients
A little research, a lot of return
Reach out to other design agencies
12 Why Bigger Business Isn’t Always Better
13 Legalities, Integrity, and Morality
III How Do You Manage Projects?
15 Handling the Client Approach
It’s not always about the money
Raising rates with existing clients
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