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CONTENTS

 

 

 

PREFACE

ACKNOWLEDGMENTS

INTRODUCTION

PART I How Hollywood Works

Chapter 1 AN OVERVIEW OF THE TV INDUSTRY

Out With the Old, in with the New

Get on the Ball

It’s Called Show Business for a Reason

What are Television Sweeps?

Staff Writing vs. Freelance Writing

Do you Have to Live in L.A.?

Chapter 2 THE SPECTACULAR SPEC

Writing for Existing Shows is Your First Step

What is a Spec Script?

Choosing a Spec Script That Will Work for You

Studying the Show Before You Write

Getting Your Hands on a Sample Script

The Reason Your Spec Probably Won’t Sell

One Down (Sigh!) at Least One More to Go!

Time to Flip

Chapter 3 GETTING YOUR SCRIPTS READ

Plastering the Town with Your Work

The Initial Meeting

The Invitation to Pitch

What Happens if They Buy Your Story?

Will You Write the Teleplay?

Odds are They Won’t Steal Your Ideas

How Much Will You Make and When Will You get Paid?

Where Does it all Lead?

PART II Comedy

Chapter 4 SITUATIONAL COMEDIES

What it Takes to Write Comedy

Checklist for Funny

How Sitcom Writing Staffs Work

The Make-Up of a Sitcom Staff

Multi-Camera Comedies vs. Single-Camera Comedies

A Week in the Life of a Sitcom Staff Writer

How a Freelance Writer Fits in

Chapter 5 DEVELOPING YOUR SITCOM STORY

Getting Started

The Importance of a Good Story

How to Create an Original Story

Making Original Stories Work for Existing Shows

Study Up

Beating Writer’s Block

Stories to Stay Away From

Making Sure it Hasn’t Been Done

Physical Comedy

Sight Gags

“A” Stories, “B” Stories, and the Occasional “C” Story and “D” Story

Conflict is King

Remember Who You are Writing for

Getting Feedback

Checklist for Story

Chapter 6 SITCOM STRUCTURE

The Importance of Story Structure

Classic Two-Act Structure vs. Modern Three-Act Structure

Cold Openings

Tags

Big Block Comedy Scenes

Creating Twists

Running Gags

No-Fail Sitcom Structure

Example of Structure

Checklist for Story Structure

Chapter 7 OUTLINING YOUR SITCOM STORY

Why You Must Break Your Story Down Act-by-Act, Scene-by-Scene

What a Good Outline Should Accomplish

Good Writing is Key

Format Matters

How Long Should an Outline Be?

Only Tell What Happens When it Happens

Pass on Passive Voice

Leave Out the “We”

Sample Outline for Sitcom

A Few More Rules

How Multi-Cam Shows Differ in Format

Reading Your Work, Out Loud

Getting Feedback on Your Outline

Checklist for Story Outline

Chapter 8 SCRIPTING YOUR SITCOM

Formatting Your Sitcom Script

The Difference between a First Draft and a Shooting Script

Formatting the Single-Cam Script

Formatting the Multi-Cam Script

A Word about Covers

Scene Writing from Start to Finish

How Many Jokes Should you Have on Each Page?

Setting Up Jokes and Paying Them Off

Why Smart Jokes Will Get a Bigger Laugh

Where Do Good Jokes Come from?

Incorporating Universal Humor

Should You Avoid Jokes that Could Be Considered “Offensive”?

Beware of Jokes that Center Around Current Topics

In Comedy Three’s a Charm

Alliteration

Comedy that Goes Against Character

Putting the Audience in a Superior Position

Don’t Forget to Blow

The Dreaded Punch-Up

Watch Where You Step

Time to Cut

Chapter 9 OTHER KINDS OF TV COMEDY

Writing for Animation

Writing for Late Night

Sketch Writing

Stand Up and Improvise

PART III Prime Time Drama

Chapter 10 PLOT-DRIVEN DRAMAS

Ripped from the Headlines

The Importance of Creating Authentic Worlds

Getting the Facts: How to Research Cops, Lawyers, Doctors, and Others

Colleges and Universities

The WGA

Creating Powerful Protagonists and Antagonists

Building Conflict and Jeopardy

One-Hour Dramatic Structure

Scripts for Cable Vary Slightly

How to Structure Your Plot-Driven Drama

How Index Cards can Help (And Why Studios Order So Many)

Checklist for Plot-Driven Drama

Chapter 11 CHARACTER-DRIVEN DRAMA

All about Character

Serials

How Structure for Character-Driven Dramas Differs from Plot-Driven Dramas

Why Colored Index Cards are Key

Everything in Your Life isn’t Fit for the Screen

How to Dramatize Personal Experience

Checklist for Character-Driven Drama

The Dirt on Soaps

Chapter 12 FORMATTING FOR PRIME TIME DRAMA

Sample Outline for Prime Time Drama

Scripting Your Prime Time Drama

PART IV Creating Original Series

Chapter 13 THE TELEVISION PILOT

Why You Should Write a Pilot

How Pilot Season Works

Network Schedule: Friend or Foe

Why Some Cable Networks Operate Under a Different Time Clock

Chapter 14 FINDING AN ORIGINAL PREMISE

Networks Long for Longevity (Or at Least a Big Hit)

Knowing the Market

Tapping into Future Trends

Adding Your Own Unique Point of View

A Tall Order: Introducing Characters and Premise All in One Episode

Premise Pilots vs. Non-Premise Pilots

Big Love

Know What’s Out there

Sample Treatment for a Pilot

Kyle’s Turn

Laying Out Your Show’s Future

Note to Self: You Don’t Need to Know What’s Going to Happen in Episode 111

First Pages

Riding Coattails

Checklist for Pilots

Chapter 15 SELLING AN ORIGINAL IDEA

The Big Idea

Developing the Big Idea

Disappointment Knocks

Back to the Drawing Board

Time to Put it Out There

Preparing the Pitch

Pitching to the Studio

The Deal

Attaching Showrunners

Working With the Showrunners

Network Pitches

The All-Important Script

Green Light, Red Light…What’s it Gonna Be?

My Takeaway

PART V Made-for-TV Movies

Chapter 16 MADE-FOR-TV MOVIES

Hallmark is the Benchmark

Target Audience for TV Movies (Think Pink)

Most Common Types of TV Movie Stories and Why They Work

Stories to Stay Far Away from

Breaking into the TV Movie Business

Adapting True Stories

Protagonist vs. Antagonist

Bringing Novels to the Screen: How to Get the Rights

Should You Write a Mini-Series?

Don’t Make Your Two-Hour a Four-Hour

Structuring Your TV Movie

Stories that Can Double as Feature Films and TV Movies

Classic Three-Act Structure

PART VI Characters

Chapter 17 CREATING COMPLEX AND COMPELLING CHARACTERS

Character Broken into Threes

What is Backstory?

Characters Based on Real People

Some of the Finest Characters are not Human

Why it’s Important for the Audience to Like at Least Some of your Characters

Creating Characters with Opposing Viewpoints

Minor Characters Matter

How to Write Quirky Characters (And Why Audiences Love Them)

Character Bios

Twenty Questions to Ask Yourself About Each Character

PART VII The Tween Market

Chapter 18 TAPPING INTO TWEENS

The Premise

The Characters

Tween Talk

Tickling a Tween’s Funny Bone

PART VIII Dialogue

Chapter 19 WRITING DIALOGUE THAT DANCES ON THE PAGE

First and Foremost: Dialogue Comes from Character

Dialogue is Like Ping-Pong

Incorporating Character Catch Phrases

Diverse Dialogue

Talking the Talk

Swear Words and Slang

Right-on Dialogue: Wrong!!

Watch Out for Names

Keeping Dialogue Where it Belongs

Why Using Dialogue to Reveal Backstory can be Deadly

A Piece of Advice About Devices

What to do When all of your Characters Sound Alike

Checklist for Dialogue

PART IX Rewriting: A Necessary Evil

Chapter 20 REWRITE THE HECK OUT OF IT

Your Own Private Table Read

The Road Ahead is Filled With Notes

Things to Look for on your First Pass

PART X How to Pitch your Comedy, Drama, or Made-for-TV Movie

Chapter 21 ESSENTIALS OF A GREAT PITCH

Who Will Be in the Room?

Don’t Forget to Google!

Why it’s Essential to Be Early

Dress for Success

Practicing your Pitch

Controlling the Room

A Couple of No-Nos

The Use of Index Cards and Note Pads

Reading the Room: Why No Usually Means No

Going With the Flow When the Story Starts to Change

Be Prepared for Questions

The Pros and Cons of Putting your Pitch on Paper

Practice Makes Perfect

Chapter 22 PITCHING IDEAS FOR EXISTING SERIES AND TV MOVIES

How Many Ideas Should you Pitch?

The Order of your Stories

How Much Detail Should you Give?

Example of a Pitch

What to Do if They Don’t Buy Anything

Respecting the Big Foot

Chapter 23 PITCHING PILOTS

The Big Idea

Brevity is your Friend

The Emotional Connection

The Heart and Soul of your Pitch

Some Sample Episodes

Sell it Like a Used Car Salesman

PART XI Writing for the Web

Chapter 24 WRITING THE WEB SERIES

TV Series vs. Web Series

Creating your Web Series

Think Small, But Outside of the Box

Sizzle Reel Nice

PART XII Reality Television

Chapter 25 WRITING FOR REALITY TELEVISION

Reality Television is Not New

Why Reality Television is Here to Stay

Why Americans Have Become Reality-Obsessed

Documentary vs. Game Show

Reality is a Producer’s Game

How to Write a Treatment for a Reality TV Show

The Ethics of Reality Television

PART XIII The Business Side of Television

Chapter 26 AGENTS, MANAGERS, AND ENTERTAINMENT ATTORNEYS

Why you Need an Agent

What Agents Actually Do

How Much Does an Agent Cost?

Don’t Pay People to Read your Work

Referrals are the Way To Go

Why Writers Can Be Protective About Their Agents

Choosing an Agent Who’s Right for you

Los Angeles or Bar Harbor? Does it Matter Where your Agent Is?

Agents Who Take Unsolicited Scripts

Do you Need a Manager?

Entertainment Attorneys

Querying Agents and Managers

Sample Query Letters: Good and Bad

Making Sure you are Ready

Patience is a Virtue

Should you Put your Script on Web Sites?

Checklist for Getting an Agent or Manager

Chapter 27 THE WRITERS GUILD OF AMERICA

What is the Writers Guild of America?

How do you Become a Member?

Key Things the WGA can do for you

How Residuals Work

What is Arbitration?

In the Event of a Writers’ Strike

How to Protect your Work

Miscellaneous Guild Benefits

Chapter 28 WRITING TEAMS

Should you Get a Writing Partner?

The Pros of Partnerships

Being Responsible for Someone Else’s Career

The Cons of Partnerships

How to Choose a Writing Partner

PART XIV How to Get Your Foot in the Door

Chapter 29 HOW TO GET WORK AS A TELEVISION WRITER

Why you Need a Plan (And a Back-Up Plan)

The Importance of Internships

Contact Everyone you Know and Tell Them What You Want

Entry Level Jobs That Can Lead to your Writing Break

Ways to Uncover Entry-Level Jobs

Resumés and Cover Letters

How to Write your Resumé

Sample Resumé

How to Write a Killer Cover Letter

Five Paragraphs to a Good Cover Letter

Sample Cover Letter

Generating Informational Interviews

When a Company Says They’re Not Hiring (Baloney!)

The Power of Overnighting your Resumé (Even if you Live One Block Away)

Brushing Up On Phone Etiquette

Why It’s Important to Get the Assistant’s Name

How and When to Use Voice Mail

How and When to Use E-Mail

Chapter 30 GETTING THE INTERVIEW

Preparing for the Interview

Controlling the Interview

Confidence is Key

The Power of Snail Mail Thank-You Notes

Placing the Dreaded Follow-Up Call

Turning a “No” into a “Yes”

Chapter 31 CONGRATULATIONS, YOU’VE GOT THE JOB…NOW WHAT?

Some Tasks May not Make you Smile

Even the Most Mundane and Menial Tasks can Lead to a Break

Finding a Mentor

Taking Responsibility for Your Goof-UPS

Remember Your Goal: Get a Writing Schedule and Stick to it

How Long Should you Stay in an Entry-Level Job?

Planning the Next Step

Chapter 32 THE POWER OF NETWORKING

Keeping in Touch is Job Number Three

Order Your Own Personal Note Cards (You’ll Need Them)

Stock Up on Business Cards

Creating Your Own Little Black Book

The Importance of Sending Holiday Greetings

How to do Lunch

Who do you Invite?

Taking the Lead

When and How to Ask for What you Really Want

Who Pays?

Should You Bring Your Spec Scripts?

Chapter 33 OTHER THINGS THAT CAN HELP YOU SUCCEED

Get Yourself Out There as Quickly as Possible

Writing Buddies

How to Turn Up Contacts When you Think you Don’t Have Any

Attend Seminars and Conferences

Using Technology to Get YOUR Work Seen

Enter Your Work in Contests

Use Your Talent to Help Others

Learn to Be a Good Critic

Off to See the Wizard (Or Five Months to My Dream Job)

Not Giving Up on What you Want

AWord to Women

Take Care of your Mind and your Body

Oh, The Places You’ll Go! The Warmth and Wisdom of Dr. Seuss

Some Final Thoughts

Some Leftover Pearls

INDEX

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