Section III: Lead and Operationalize
by Claudia Reuter
Yes, You Can Do This! How Women Start Up, Scale Up, and Build The Life They Want
- Cover
- Introduction: Create the Life You Want by Starting Up
- Section I: Get Ready to Start Up
- Chapter 1: So You Want More
- The Monthly Mentor Gathering
- Real-World Experiences and Opportunities
- Entrepreneurship as the Path Forward
- What's Holding You Back?
- My Journey to Becoming a Startup Entrepreneur
- What Starting Up as a Stay-at-Home Parent Looked Like
- A Manifesto for Women to Become Entrepreneurs, and a Playbook to Help
- Chapter 2: Reasons to Lead
- Chapter 3: Stop Believing Your Own Unconscious Bias
- Chapter 4: Your Perceived Weaknesses Are Your Hidden Strengths
- Chapter 1: So You Want More
- Section II: Building for Scale and Avoiding the Traps: Debunking the Myth That Women Don't Think Big Enough
- Chapter 5: You Might Have the Next Big Thing
- We're All Potential Innovators
- Seeing What's Possible
- Identifying Types of Innovations
- Why Diversity of Viewpoints in Innovation Leads to More Innovation
- The Creator of Liquid Paper (White-Out)
- An Incremental Innovative Sales Strategy That Created a Different Way to Sell: Tupperware
- An Incremental Product Innovation That Created a Billionaire: SPANX
- A Disruptive Business Model Innovation: Rent the Runway
- Turning Reviews into a Viable Business Model
- A Makeup Artist Takes on an Entire Industry
- My Own Experience
- Chapter 6: Write Down Your Future
- Chapter 7: Tell a Bigger Story
- Chapter 8: It Really Is Okay to Make Mistakes
- Chapter 9: You Don't Have to Wait for Revenue to Ask for Funding
- Chapter 5: You Might Have the Next Big Thing
- Section III: Lead and Operationalize
- Conclusion: You Really Can Start Up and Scale a Business: You Might Just Change the Rules in the ProcessConclusion: You Really Can Start Up and Scale a Business
- Bibliography
- Acknowledgments
- About the Author
- Index
- End User License Agreement
Section III
Lead and Operationalize
Good leaders organize and align people around what the team needs to do…
Great leaders motivate and inspire people with why they're doing it.
—Marilyn Hewson, CEO, Lockheed Martin
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