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Part One: The Underdog the Rise of a Movement
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Part One: The Underdog the Rise of a Movement
by Rahaf Harfoush
Yes We Did!: An Inside Look at How Social Media Built the Obama Brand
Title Page
Copyright Page
Table of Contents
Foreword
Introduction
Part One: The Underdog the Rise of a Movement
1. Introducing the Junior Senator
2. Up against the Clintons
3. The Road to Denver
4. Understanding the Past
Personal Experience Welcome to Obama Land
Part Two: The Candidate Creating a Compelling Vision
Personal Experience The Race is On
5. The Birth of a Global Brand
6. My.BarackObama.com
7. Neighbor to Neighbor
8. Email
9. Text Messaging & Mobile
10. The Blog
11. Social Networks
12. Video UP CLOSE & PERSONAL
13. Analytics and Online Ads DRIVING AND MEASURING TRAFFIC
Part Three: The President a New Beginning
Personal Experience The Race is On
14. The New Face of Government
Index
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Introduction
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1. Introducing the Junior Senator
ONE
THE UNDERDOG
THE RISE OF A MOVEMENT
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