NOTES

Preface

1. Centers for Disease Control and Prevention (CDC), 2012.

2. Ogden CL, Carroll MD, Kit BK, and Flegal KM, “Prevalence of Obesity and Trends in Body Mass Index Among US Children and Adolescents, 1999–2010,” Journal of the American Medical Association 307, no. 5 (2012): 483–490; and National Center for Health Statistics, Health, United States, 2011: With Special Features on Socioeconomic Status and Health (Hyattsville, MD: U.S. Department of Health and Human Services, 2012).

Chapter 1: Madison Avenue

1. http://www.businessinsider.com/martin-sorrell-up-to-25-of-our-clients-dollars-are-wasted-2013-5.

2. http://www.nielsen.com/us/en/newswire/2011/nielsens-tops-of-2011-television.html.

3. http://tvbythenumbers.zap2it.com/2008/04/04/we-look-back-at-the-top-tv-shows-of-1982/3203/.

4. http://www.dreamgrow.com/youtube-killed-tv-infographic/.

5. http://blogs-images.forbes.com/anthonykosner/files/2012/05/youtube-uploads-72-hours-per-minute-2012.png.

6. http://techcrunch.com/2012/02/09/nielsen-cord-cutting-and-internet-tv-viewing-on-the-rise/.

7. http://www.ncta.com/who-we-are/our-story.

8. http://www.directsattv.com/directv/comparecable.html.

Chapter 2: A Perfect Storm Is Coming

1. Digital natives today are younger than 15 years of age according to Bob Johansen from www.iftf.org.

2. GE: http://focusforwardfilms.com/; Subway: http://www.youtube.com/user/The4to9ers.

3. http://www.poynter.org/latest-news/business-news/the-biz-blog/196031/newspapers-report-ad-revenue-loss-for-25th-quarter-in-a-row/.

4. http://www.huffingtonpost.com/2013/04/22/boston-bombings-media-mistakes_n_3135105.html.

5. http://en.wikipedia.org/wiki/Digital_Economy_Act_2010.

Chapter 3: The Economic Case

1. Bob Johansen, Get There Early (San Francisco, CA: Berrett-Koehler Publishers, 2007).

2. http://business.time.com/2013/05/16/airline-baggage-fees-on-the-rise-yet-more-passengers-deem-them-reasonable/#ixzz2TrHcAThq.

3. http://www.mediapost.com/publications/article/187276/survey-probes-the-ceo-marketer-divide.html?print#axzz2Zz8LcwFn.

Chapter 4: The Business Case

1. Carl F. Mela, Sunil Gupta, and Donald Lehmann, “The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice,” Journal of Marketing Research 34, no. 2 (May 1997): 248–261.

Chapter 5: The Media Case

1. NPD DisplaySearch Global TV Replacement Study, July 2012.

2. Nielsen Cross Platform Report, 2012.

Chapter 6: The Consumer Case

1. http://youtu.be/ruav0KvQOOg.

Chapter 8: Is It Time to Blow Up the Entire Model?

1. http://www.buzzfeed.com/mjs538/sao-paulo-the-city-with-no-outdoor-advertising.

2. http://business.ftc.gov/documents/alt129-qa-telemarketers-sellers-about-dnc-provisions-tsr.

3. http://www.washingtonpost.com/wp-dyn/content/article/2006/05/03/AR2006050302399.html.

4. http://www.nyc.gov/html/doh/downloads/pdf/cdp/calorie_compliance_guide.pdf.

5. http://www.bbc.co.uk/news/world-europe-18960770.

6. http://www.adexchanger.com/agencies/will-the-agency-business-survive-look-to-flying-cockroaches-as-the-model/.

Chapter 9: Introducing Z.E.R.O.

1. Urban Dictionary, http://www.urbandictionary.com/.

2. http://www.merriam-webster.com/dictionary/zealous

3. http://www.jaffejuice.com/2006/07/a_croc_of_sweet.html.

4. http://company.crocs.com/news-releases/crocs-inc-2012-third-quarter-financial-results/.

5. http://www.eturbonews.com/35008/airline-passenger-satisfaction-improves-its-highest-levels-2006.

6. Originally appeared in MediaPost: http://www.mediapost.com/publications/article/182190/survival-demands-innovation-and-creativity.html#ixzz2MIjl50Q5.

7. Credited to Leigh Reyes on an episode of “The BeanCast,” a weekly marketing podcast.

8. Originally appeared in MediaPost: http://www.mediapost.com/publications/article/187065/revenge-of-the-brick.html#ixzz2MIjCHLMU.

9. http://www.nytimes.com/2012/02/03/business/media/some-super-bowl-ads-being-seen-long-before-the-game-advertising.html?_r=3&.

10. Calculated using most recent media costs and building in estimated production budgets and agency fees.

11. http://www.mediapost.com/publications/article/194539/twitter-is-the-new-youtube.html#ixzz2MIgCT7nm.

12. Article excerpted and originally published in MediaPost.

13. 360i, Oreo's Digital Agency.

14. Evolution of Beauty Case Study, InSites Consulting.

15. http://www.guardian.co.uk/media/2012/jul/27/olympic-brand-mcdonalds-twitter.

16. http://www.smh.com.au/travel/travel-news/qantas-stands-firm-despite-social-media-uproar-20130411-2hobo.html.

17. http://corp.visiblemeasures.com/news-and-events/blog/bid/13280/Old-Spice-s-Online-Video-Coup and http://wearesocial.net/blog/2010/07/social-media-buzz-advantage-spice/.

Section III: The Z.E.R.O. Action Plan

1. http://www.youtube.com/watch?v=IvDCk3pY4qo.

Chapter 10: Culture and Talent

1. http://www.youtube.com/watch?v=h7_UNu7zEVs.

Chapter 11: Z.E.R.O. Action Plan—Tenure

1. http://www.mckinsey.com/insights/organization/motivating_people_getting_beyond_money.

Chapter 12: Z.E.R.O. Action Plan—Compensation

1. http://adage.com/article/news/coke-pushes-based-agency-compensation-model/136266/.

Chapter 14: Measurement and Insights

1. Parts of the following section were published on Maarten's blog, “Connection Planning Perspectives.”

Chapter 15: Use Existing Customers to Gain New Ones

1. http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/black-friday-2012.html?cm_mmc=holiday2012-benchmark-reports-_-press-release-_-wire-_-text-link.

Chapter 16: Customer Experience Becomes the Key Strategic Differentiator

1. “The BeanCast” is an Evol8tion company and its host, Bob Knorpp, works for Evol8tion.

2. As introduced and laid out in Flip the Funnel (John Wiley & Sons, 2010).

Chapter 17: The Innovation Imperative

1. http://www.mediapost.com/publications/article/196789/absolute-and-relative-innovation.html#ixzz2QelbdmSg.

2. http://www.mediapost.com/publications/article/197835/why-was-penneys-ron-johnson-fired.html#ixzz2QelEpMeO.

3. Originally appeared as an Online Spin article on MediaPost: http://www.mediapost.com/publications/article/190269/failfail.html#ixzz2MIggJZnd.

4. Originally appeared as an Online Spin article in MediaPost: http://www.mediapost.com/publications/article/192385/fail-fast-or-fail-smart.html#ixzz2MIgSsbzA.

Chapter 18: Become a Data Junkie

1. Ad Age, September 2012.

2. With credit, in part, to the Upstream Group's Doug Weaver.

Chapter 19: From Campaigns to Commitments to Ecosystems

1. Originally appeared as a MediaPost Online Spin column: http://www.mediapost.com/publications/article/198919/from-campaigns-to-commitments-to-ecosystems.html#ixzz2RWYuNzwP.

2. http://en.wikipedia.org/wiki/The_Death_of_Competition:_Leadership_and_Strategy_in_the_Age_of_Business_Ecosystems.

3. http://www.imdb.com/character/ch0033133.

4. http://www.mediapost.com/publications/article/185877/innovation-at-128000-feet.html?edition=53177#ixzz2UR0EprUQ.

5. Originally appeared as a column in MediaPost: http://www.mediapost.com/publications/article/182521/find-your-brand-greatness.html#ixzz2MIjXbJCq.

Chapter 20: That's Great . . . Now What the Hell Do I Do Next?

1. Originally appeared as a MediaPost Online Spin article: http://www.mediapost.com/publications/article/199984/cmo-the-chief-muddled-officer.html#reply#ixzz2THPyt79L.

2. http://www.mediapost.com/publications/article/201016/embrace-your-inner-masochist.html#ixzz2UAfXv85M.

Epilogue

1. http://saydaily.com/2013/05/10-interesting-media-winners-on-kick-starter.html.