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Book Description

How many pieces of paper land on your desk each day, or emails in your inbox? Your readers - the people you communicate with at work - are no different.

So how can you make your communication stand out from the pile and get the job done? Whether you're crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you'll find:

  • The basic principles of how to write well

  • How to avoid the common pitfalls that immediately turn a reader off

  • Crucial tips for self-editing and revision techniques to heighten your impact

  • Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets

  • The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences

Table of Contents

  1. Cover
  2. Title Page
  3. Table of Contents
  4. Introduction
  5. Part I: Winning with Writing
    1. Chapter 1: Make Writing Your Not-So-Secret Weapon
    2. Chapter 2: Planning Your Message: Your Secret Weapon
    3. Chapter 3: Making Your Writing Work: The Basics
    4. Chapter 4: Self-Editing: Professional Ways to Improve Your Own Work
    5. Chapter 5: Troubleshooting Your Writing: Fixing Common Problems
  6. Part II: Putting Your Skills to Work for Everyday Business Writing
    1. Chapter 6: Writing Emails That Get Results
    2. Chapter 7: Creating High Impact Business Correspondence
  7. Part III: Writing Business Documents, Promotional Material and Presentations
    1. Chapter 8: Building the Biggies: Major Business Documents
    2. Chapter 9: Promoting Yourself and Your Organization
    3. Chapter 10: Writing for the Spoken Word
  8. Part IV: Writing for the Digital Universe
    1. Chapter 11: Evolving Your Writing for Online Media
    2. Chapter 12: Writing for Websites and Blogs
  9. Part V: Thinking Global, Writing Global
    1. Chapter 13: Using English as the Global Language of Business
    2. Chapter 14: Adapting Business English to Specific Countries
  10. Part VI: The Part of Tens
    1. Chapter 15: Ten Ways to Advance Your Career with Writing
    2. Chapter 16: Ten Ways to Tweet Strategically
  11. About the Author
  12. Cheat Sheet
  13. Connect With Dummies
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