Part V

Thinking Global, Writing Global

Top Five Ways to Communicate with an International Audience

  Develop an awareness of your own cultural filters.

  Write simply without idioms, metaphors, ambiguous wording and passive tone.

  Establish a personal connection with your reader whenever possible.

  Respect formalities and take your cues from the other person.

  Ask the right questions to build insights into each culture.

To read up a bit more on doing business in a multicultural environment, why not visit http://eu.dummies.com/how-to/content/doing-business-in-a-multicultural-environment.html.

In this part . . .

  Learn how to communicate with your international audience and ensure the global presence of your business.

  Understand and be aware of cultural courtesies in order for your business to connect with other cultures.