Part IV

Writing for the Digital Universe

Top Five Things to Do Well When Writing for Digital Media

  Strategize all elements of your online presence to advance your goals.

  Adapt your writing to on-screen readability guidelines.

  Give target audiences content they value.

  Build blogs on your personal strengths.

  Cut all empty rhetoric and deliver evidence.

For advice on applying good writing principles to your website, check out this free online article at http://eu.dummies.com/how-to/content/applying-good-writing-principles-to-your-business-.html.

In this part . . .

  Strategize your online goals to guarantee your business’s digital presence.

  Find your online voice and swat up on website-building, blog-keeping and social media updates.