Cover image for Business of Digital Television

Business of Digital Television

Author Chris Forrester
Release Date: 2013/06/01
ISBN: 9780240516066
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Book Description

Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts.



Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source.

You will:
Discover trends in digital TV technology
Gain knowledge about the international marketplace
See an analysis of the financial models
Understand the importance of partnerships
Find out the key drivers for change
Gain an insight into emerging technologies in the future

Table of Contents

  1. Cover
  2. The Business of Digital Television
  3. Full Title
  4. Copyright
  5. Contents
  6. Acknowledgements
  7. Introduction
  8. The TV pioneers
  9. 1 From dumb box to television that ' s alive
  10. 2 The analogue television business today
  11. 3 The adoption of digital
  12. 4 Cable, satellite or digital television?
  13. 5 Where is digital today?
  14. 6 Is new content still king?
  15. 7 Selling digital television
  16. 8 The economy of niches
  17. 9 Web-casting to the TV, or TV on the PC?
  18. 10 The future: brave new world or just more of the same?
  19. References
  20. Index
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