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Book Description

This book addresses, from a conversational and hands-on perspective, the implications of finance, financial literacy, and the importance of understanding finance for both individuals and entrepreneurs. Finance and understanding financial matters are the ones that drive the decision-making process for businesses, large and small; but it is especially important for small business owners as they attempt to build, expand, and develop their businesses. As a CPA, member of the AICPA Financial Literacy Commission, and a weekly columnist for Inc, personal finance and financial literacy is something that drives decisions and plans for both individuals and organizations. Better informed people make better decisions. This book addresses the multitude of financial issues faced by individuals, entrepreneurs, and small business owners. Incorporating technology trends into this text, resources, links, and additional information is integrated throughout this text.

Table of Contents

  1. Cover
  2. Half-title Page
  3. Title Page
  4. Copyright
  5. Dedication
  6. Abstract
  7. Contents
  8. Acknowledgments
  9. Introduction
  10. This Is Important
  11. The Overview—How This Book Is Structured
  12. Part I Financial Literacy, Education, and Health—What Is it and Why Is it Important?
    1. Chapter 1 Finance for Individuals
    2. Chapter 2 Credit and Your Financial Team
    3. Chapter 3 Key Financial Junctures and How to Plan for Them
    4. Chapter 4 The Stock Market and You
    5. Chapter 5 How to Start
    6. Chapter 6 Putting Pedal to the Metal
    7. Chapter 7 Personal Finance—The Takeaway Issues
  13. Part II Finance for Entrepreneurs
    1. Chapter 8 Financial Literacy for Business
    2. Chapter 9 The Business of Strategy
    3. Chapter 10 So Why Be Literate?
    4. Chapter 11 Economic Literacy and Business
    5. Chapter 12 Cost-Effective Strategic Planning
    6. Chapter 13 Getting the Money Right
    7. Chapter 14 The Checklist
    8. Chapter 15 The Takeaways
  14. How to Start
  15. In Conclusion
  16. Concluding Thoughts
  17. About the Author
  18. Index
  19. Backcover
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