Book Description
China – one of the world’s largest and fastest-growing markets – has been called “the business opportunity of this generation”. But business in China is unlike business in any other country – China is different. Understanding how Chinese history, culture, and business practices affect China-related ventures is essential if you are to maximize the opportunities and avoid unpleasant and costly pitfalls. This concise book provides you with the comprehensive yet practical information required as a foundation for your success in China. It provides the inside knowledge of Chinese business culture that you need to find and take advantage of the opportunities in China-related enterprise: how to entertain Chinese clients, how to negotiate a workable Chinese contract, and how to effectively manage Chinese colleagues, suppliers, and employees.