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Book Description

“There is absolutely no excuse not to have acquired more of your ideal business right after you’ve read this book.” —Alan Weiss, PhD, author of Million Dollar Consulting and 55 other books. This book is designed to help organizations looking for significant growth. Offering a great product or service does not guarantee success—to win these days, a business must also excel at marketing and selling. In most instances, a big marketing team and budget also isn’t necessary. To achieve big goals, focus must be put on the most important marketing and sales activities that generate the biggest impact for the business. This book outlines what those activities are and how to implement them.

Table of Contents

  1. Frontcover
  2. Halftitle
  3. Title
  4. Copyright
  5. Abstract
  6. Content
  7. Foreword
  8. Acknowledgments
  9. Chapter 1: Introduction
  10. Chapter 2: Design Thinking Approach
  11. Chapter 3: Societal Approach
  12. Chapter 4: Intermezzo—Looking Back at What You Have Learned
  13. Chapter 5: Prototyping and Work-Out of Your Service
  14. Chapter 6: Case Studies
  15. Chapter 7: Summary and Conclusions
  16. References
  17. Index
  18. Ad page
  19. Backcover
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