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Frontcover
by Toshiaki Kurokawa
Smart Marketing
Frontcover
Halftitle
Title
Copyright
Abstract
Content
Foreword
Acknowledgments
Chapter 1: Introduction
Chapter 2: Design Thinking Approach
Chapter 3: Societal Approach
Chapter 4: Intermezzo—Looking Back at What You Have Learned
Chapter 5: Prototyping and Work-Out of Your Service
Chapter 6: Case Studies
Chapter 7: Summary and Conclusions
References
Index
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Backcover
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