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Vaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker(www.vaughanevansandpartners.com). He has specialised in strategy and business planning for business clients, small and large, and strategic due diligence for private equity clients over four decades. He is also the author of FT Publishing titles: FT Essential Guide to Writing a Business Strategy, Key Strategy Tools, 25 Need to Know Strategy Tools and Strategy Plain and Simple.

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Publisher’s acknowledgements
  6. About the author
  7. Preface
  8. Introduction
  9. PART 1 PREPARING YOUR PLAN
  10. PART 2 WRITING YOUR PLAN
  11. PART 3 USING YOUR PLAN
  12. Epilogue: Beware these characters!
  13. Appendices
  14. Appendix A: Deriving competitive position
  15. Appendix B: Structured interviewing of customers
  16. Appendix C: Alternative sources of funding
  17. Appendix D: An example business plan
  18. Appendix E: Further reading
  19. Index
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