ABOUT THE AUTHOR

Vaughan Evans is well placed to be your guide in business planning. He has been advising financiers on whether to back businesses for over 35 years and, on the other side of the table, has written many successful business plans tailored to meeting the concerns of backers.

He is an independent consultant specialising in business strategy and planning for SMEs and in strategic due diligence for private equity, having worked for many years at management consultants Arthur D. Little and investment bankers Bankers Trust Co – see www.vaughanevansandpartners.com

He is the author of many successful business books, including the sister book to this, The FT Essential Guide to Developing a Business Strategy (2013), the innovative and highly acclaimed Key Strategy Tools (2nd edition, 2020) and the strategy-in-a-nutshell, jargon-free Strategy: Plain and Simple (2018), readable in 60 minutes.

An economics graduate of Cambridge University and a Sloan Fellow with distinction of London Business School, Vaughan is a dynamic, entertaining speaker and seminar leader. His book, Stand, Speak, Deliver! (2015), is a pithy, witty guide on how to survive – and thrive – in public speaking and presenting.

He is also a keen singer, actor/director and playwright. His trilogy of plays, Interesting Times, in which each play blends a hot socio-political issue of the 2010s with a #MeToo-inspired sub-plot, was published in 2020.

He lives alongside Richmond Park in southwest London.