Market demand risks and opportunities
Industry competition risks and opportunities
Strategic risks and opportunities
Operations and capital expenditure
Resource risks and opportunities
Competition-driven margin forecasts
Financial risks and opportunities
8Risk, opportunity and sensitivity
Meet the Suns and Clouds chart
What the suns and clouds tell you
Postscript: Tips by business type
Choosing key performance indicators
Appraising managerial performance
Epilogue: Beware these characters!
Appendix A: Deriving competitive position
Appendix B: Structured interviewing of customers
Appendix C: Alternative sources of funding
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