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PepsiCo's award-winning chief design officer reveals the secret to creating life-changing innovations: putting human needs at the center of any design process.
Table of Contents
- Cover
- Title Page
- Copyright Page
- Dedication
- Contents
- Foreword by Ramon Laguarta
- Foreword by Indra Nooyi
- Introduction: Innovation Is an Act of Love
- Chapter 1: Mapping the New World
- Chapter 2: Dream Hunting
- Chapter 3: Good Answers to the Wrong Questions
- Chapter 4: User-Generated Content
- Chapter 5: The Magic of Experiences
- Chapter 6: A New Humanism
- Chapter 7: The Unicorn’s Entrepreneurial Gifts
- Chapter 8: The Unicorn’s Social Gifts
- Chapter 9: The Unicorn’s Enabling Gifts
- Chapter 10: Fighting the Dictatorship of the Normal
- Chapter 11: Inspired by Unexpected Mentors
- Conclusion: Designing Happiness
- Discussion Guide
- Notes
- Acknowledgments
- Index
- About the Author