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Dedication
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Dedication
by Mauro Porcini, Indra Noori, Ramon Laguarta
The Human Side of Innovation
Cover
Title Page
Copyright Page
Dedication
Contents
Foreword by Ramon Laguarta
Foreword by Indra Nooyi
Introduction: Innovation Is an Act of Love
Chapter 1: Mapping the New World
Chapter 2: Dream Hunting
Chapter 3: Good Answers to the Wrong Questions
Chapter 4: User-Generated Content
Chapter 5: The Magic of Experiences
Chapter 6: A New Humanism
Chapter 7: The Unicorn’s Entrepreneurial Gifts
Chapter 8: The Unicorn’s Social Gifts
Chapter 9: The Unicorn’s Enabling Gifts
Chapter 10: Fighting the Dictatorship of the Normal
Chapter 11: Inspired by Unexpected Mentors
Conclusion: Designing Happiness
Discussion Guide
Notes
Acknowledgments
Index
About the Author
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Contents
To Beatrice,
to Carlotta,
to Stefano,
to Mom and Dad, and to those still to come …
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