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Book Description

The proven plan for making strategic thinking part of any organization’s DNA to drive sustainable growth

In today’s ultra-competitive business world, the difference between success and failure lies in the ability to get every employee to think and behave like a strategist.

Think to Win helps business leaders expand strategic thinking out of the purview of “the elite few” and into the company culture as whole. It offers a simple, proven approach to analyzing and solving old or new challenges and provides a common language anyone at any level in the organization can understand.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. CONTENTS
  5. ACKNOWLEDGMENTS
  6. INTRODUCTION
  7. CHAPTER 1: New Thinking for Winning
  8. CHAPTER 2: Principles for Winning
  9. CHAPTER 3: What It Takes to Win
  10. CHAPTER 4: Key To Winning
  11. CHAPTER 5: Vision: Seeing the Future of Winning
  12. CHAPTER 6: Strategies: Making the Right Choices
  13. CHAPTER 7: Confronting the Elusive: Moving from Planning to Acting
  14. CHAPTER 8: Bringing Everything Together: From Thinking to Acting to Winning
  15. CHAPTER 9: The Winning Never Ends: Anchoring Change
  16. EPILOGUE: Turning Over the Hourglass
  17. APPENDIX A: Organizational Alignment Survey
  18. APPENDIX B: Think to Win Situation Assessment Diagnostic: Situation Assessment Tool for Consumer/Customer Marketing
  19. GLOSSARY
  20. INDEX
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