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Creating Digital Offerings Customers Will Buy
Author Jeanne W. Ross , Cynthia M. Beath , Martin Mocker
How can companies decide which new digital offerings to pursue? Successful digital offerings are created at the intersection of what technologies can deliver and what customers want and will pay for. That point of intersection, however, has proved to be elusive. To find i....
Release Date 2019/08 -
How to Develop a Great Digital Strategy
Author Ina M. Sebastian , Cynthia M. Beath , Jeanne W. Ross
As companies recognize how important a digital strategy has become, they find themselves torn between different strategic options. The first decision is to choose between a customer engagement or a digital solutions strategy. Which to pursue depends on existing cap....
Release Date 2016/01