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Creating Digital Offerings Customers Will Buy
Author Jeanne W. Ross , Cynthia M. Beath , Martin Mocker
How can companies decide which new digital offerings to pursue? Successful digital offerings are created at the intersection of what technologies can deliver and what customers want and will pay for. That point of intersection, however, has proved to be elusive. To find i....
Release Date 2019/08 -
The Fatal Flaw of AI Implementation
Author Jeanne W. Ross
Many managers are excited about smart machines but are struggling to apply machines' limited intelligence. Indeed, computers can process data just fine, but to generate competitive advantage from machine learning applications, organizations must upgrade their empl....
Release Date 2018/01 -
Author Jeanne W. Ross , Barbara H. Wixom
Companies can monetize their data by improving internal business processes and decisions, wrapping information around core products and services, and selling information offerings to new and existing markets. Adopting any of these approaches, however, requires mana....
Release Date 2017/04 -
How to Develop a Great Digital Strategy
Author Ina M. Sebastian , Cynthia M. Beath , Jeanne W. Ross
As companies recognize how important a digital strategy has become, they find themselves torn between different strategic options. The first decision is to choose between a customer engagement or a digital solutions strategy. Which to pursue depends on existing cap....
Release Date 2016/01 -
Enterprise Architecture As Strategy: Creating a Foundation for Business Execution
Author David Robertson , Peter Weill , Jeanne W. Ross
Does it seem you’ve formulated a rock-solid strategy, yet your firm still can’t get ahead? If so, construct a solid foundation for business execution—an IT infrastructure and digitized business processes to automate your company’s core capabilities. In Enterprise Ar....
Release Date 2006/08