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Creating Better Innovation Measurement Practices
Author Pamela Lirio , Marie-Cécile Cervellon , Iyad Rahwan , Manuel Cebrian , Alpheus Bingh
At most companies, innovation is a top managerial priority. Many managers look at successful innovators such as Apple Inc. and Google Inc. with envy, wishing that their companies could be half as innovative. To boost and benchmark innovation, managers often use qua....
Release Date 2017/10