-
Creating Better Innovation Measurement Practices
Author Pamela Lirio , Marie-Cécile Cervellon , Iyad Rahwan , Manuel Cebrian , Alpheus Bingh
At most companies, innovation is a top managerial priority. Many managers look at successful innovators such as Apple Inc. and Google Inc. with envy, wishing that their companies could be half as innovative. To boost and benchmark innovation, managers often use qua....
Release Date 2017/10 -
When Employees Don't 'Like' Their Employers on Social Media
Author Pamela Lirio , Marie-Cécile Cervellon
More than 2 billion people worldwide are users of social media, making it a logical platform for companies seeking to attract potential employees and engage consumers with their brands. In addition to sharing information on brand activities through official social ....
Release Date 2016/01