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Z.E.R.O.: Zero Paid Media as the New Marketing Model
Author Maarten Albarda , Joseph Jaffe
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we'r....
Release Date 2013/10 -
Author Dr. Josie Seydel , Dr. Michael Sinclair
'Working with Mindfulness is an engaging and practical guide to reducing stress, transcending setbacks and enhancing performance at work. With more than 50 mindfulness exercises, it’s a perfect introduction to a more fulfilling way of working.’Arianna Huffington, ....
Release Date 2016/05 -
Why Corporate Social Responsibility Isn't a Piece of Cake
Author Henry Mintzberg , José Carlos Marques
Relying on the familiar clichés — “doing well by doing good,” finding “win-win solutions” and being a “good corporate citizen” — accomplishes little in the bigger scheme of things. In fact, these platitudes somet....
Release Date 2015/07 -
What to Expect From Artificial Intelligence
Author Avi Goldfarb , Joshua S. Gans , Ajay K. Agrawal
To understand how advances in artificial intelligence are likely to change the workplace — and the work of managers — in coming years, you need to know where AI delivers the most value. Show and hide more
Release Date 2017/04 -
Web Penetration Testing with Kali Linux
Author Aamir Lakhani , Joseph Muniz
Testing web security is best done through simulating an attack. Kali Linux lets you do this to professional standards and this is the book you need to be fully up-to-speed with this powerful open-source toolkit.Learn key reconnaissance concepts needed as a penetrati....
Release Date 2013/09 -
Web Development with MongoDB and NodeJS - Second Edition
Author Jason Krol , Bruno Joseph D'mello , Mithun Satheesh
Build an interactive and full-featured web application from scratch using Node.js and MongoDBAbout This BookConfigure your development environment to use Node.js and MongoDBUse Node.js to connect to a MongoDB database and perform data manipulationsA practical guide....
Release Date 2015/10 -
Web Development with MongoDB and Node - Third Edition
Author Mithun Satheesh , Bruno Joseph D'mello
Use the two popular web development stacks, Node.js and MongoDB, to build full-featured web applicationsAbout This BookLearn the new ECMAScript along with Node 8 and MongoDB to make your application more effective.Get the up-to-date information required to launch y....
Release Date 2017/09 -
Web Developer's Reference Guide
Author Ricardo Zea , Talha Khan , Joshua Johanan
A one-stop guide to the essentials of web development including popular frameworks such as jQuery, Bootstrap, AngularJS, and Node.jsAbout This BookUnderstand the essential elements of HTML, CSS, and JavaScript, including how and when to use themWalk through three o....
Release Date 2016/03 -
Author Brian Shaughnessy , Joseph Murray
Develop and implement a fully functional, systematic CRM plan for your organization Using CiviCRMBuild a CRM that conforms to your needs from the ground up with all of the features that you wantDevelop an integrated online system that handles contacts, donations, ev....
Release Date 2011/02 -
To Improve Cybersecurity, Think Like a Hacker
Author Guillermo De Haro , Elisabeth Ramalho , José Esteves
In the past several years, the list of companies whose internal systems have been hacked has grown rapidly. It now includes such high-profile businesses as Target, JPMorgan Chase, Home Depot, Sony Pictures, Ashley Madison, and Yahoo. No industry appears to be safe....
Release Date 2017/04 -
Thriving in a Male-Dominated Workplace (HBR Women at Work Series)
Author Harvard Business Review , Stacey Abrams , Lara Hodgson , Joseph Grenny , Michelle P.
Find success in a workplace dominated by men.Sexism. Self-doubt. Invisibility. When you're one of the only women in your workplace, it can be difficult to gain your footing. Organizations need to change, but in the meantime, women can find success in these settings—and even flourish in them.Thrivin....
Release Date 2022/12 -
ThinWire™ Handbook: A Guide to Creating Effective Ajax Applications
Author Ted C. Howard , Joshua Gertzen
Would you like to create powerful Ajax applications without having to be a JavaScript expert? Are you a Java developer who is looking for a better way to build rich web applications? In this book we’ll introduce you to ThinWire, an innovative open source Ajax framew....
Release Date 2007/07 -
The Practical CIO: A Common Sense Guide for Successful IT Leadership
Author Tony Scott , Jose Carlos Eiras
The IT executive's ultimate handbook for survival in a rapidly changing economyThe Practical CIO: A Common Sense Guide for Successful IT Leadership provides needed advice for modern executives competing in a challenging global environment.Proactively establish goal....
Release Date 2010/02 -
Author John H. Jack Zenger , Joseph R. Folkman
Praise for The Power of Feedback"Some books are worthy of being recommended simply because of their subject matter. . . . There is no greater force to improve the quality of human relationships or improve the way organizations function than to multiply the amount an....
Release Date 2006/05 -
Author M A Hossain Tonu , Bart McLeod , Mark McCollum , Vijay Joshi , Markus Gray , David Ca
Cut through the noise and get real results with a step-by-step approach to learning PHP programmingKey FeaturesIdeal for the PHP beginner who is getting started for the first time Complete step-by-step exercises and open-ended activities to help build and reinforce....
Release Date 2019/10 -
Author Robert Barocci , Taddy Hall , Steve Rappaport , Joseph Plummer
Praise for The Online Advertising Playbook"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The O....
Release Date 2007/04 -
The Official Ubuntu Book, Ninth Edition
Author Benjamin Mako Hill , José Antonio Rey , Elizabeth K. Joseph , Matthew Helmke
The free Ubuntu operating system has won the hearts and minds of millions of users worldwide. It combines a strong technical platform, impressive quality, and an enthusiastic global community of users who relentlessly support, document, and test it.The Official Ubu....
Release Date 2016/07 -
The New Extraordinary Leader, 3rd Edition: Turning Good Managers into Great Leaders, 3rd Edition
Author John H. Zenger , Joseph Folkman
The classic for managers seeking to hone their leadership skills into a C-Suite position Updated with copious new research conducted over the past ten years, this landmark work provides everything you need to transform yourself from an effective manager to an extraordinar....
Release Date 2019/11 -
The Nature of Leadership: Reptiles, Mammals, and the Challenge of Becoming a Great Leader
Author B. Joseph White - President , University of Illinois , Yaron Prywes
A great leader is a truly unique animal, possessing both the warmth of a mammal and the cold-blooded toughness of a reptileEnlightening, encouraging, and filled with incredible anecdotes from the author's own experience, The Nature of Leadership explores these char....
Release Date 2006/09 -
The Little Book of Investing Like the Pros
Author Joshua Pearl , Joshua Rosenbaum , Howard Marks
As you have probably noticed, there are quite a few investing books out there. Many of them were written by some of the world's greatest investors. So, why should you read our book?Stock investing is more prevalent than ever, whether directly or indirectly through brokerage accounts, exchange-trade....
Release Date 2020/04 -
The Innovator's Guide to Growth: Putting Disruptive Innovation to Work
Author Elizabeth J. Altman , Joseph V. Sinfield , Mark W. Johnson , Scott Anthony
More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the ca....
Release Date 2008/07 -
The Future of Work: The Insights You Need from Harvard Business Review
Author Harvard Business Review , Deborah Grayson Riegel , Brian Kropp , Ranjay Gulati , Jos
The future is here. How is your organization responding?Amid the turbulence of a global pandemic, worldwide social justice movements, and accelerated digital transformation, one thing is clear—work will no longer be the same. Employees now expect a flexible, inclusive workplace and a deeper connecti....
Release Date 2021/08 -
The Experience Economy, With a New Preface by the Authors
Author James H. Gilmore , B. Joseph Pine II
Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where bu....
Release Date 2019/12 -
The Experience Economy, Updated Edition
Author James H. Gilmore , B. Joseph Pine II
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and rea....
Release Date 2011/07 -
Author Martin Wright , Thomas H Lee , Joseph Cabral
From the top experts on healthcare workforce engagement comes a vital road map to reduce the alarmingly high—and fast-growing—rate of staff burnout and to transform care.More than half of U.S. physicians and 40 percent of nurses experience one or more symptoms of b....
Release Date 2019/11 -
The Definitive Guide to Jython: Python for the Java™ Platform
Author Frank Wierzbicki , Leo Soto , Victor Ng , Jim Baker , Josh Juneau
The Definitive Guide to Jython is organized for beginners as well as advanced users of the language. The book provides a general overview of the Jython language itself, but it also includes intermediate and advanced topics regarding database, web, and GUI applicatio....
Release Date 2010/03 -
Author Mirza Rahim Baig , Thomas V. Joseph , Nipun Sadvilkar
Take a hands-on approach to understanding deep learning and build smart applications that can recognize images and interpret textKey FeaturesUnderstand how to implement deep learning with TensorFlow and Keras Learn the fundamentals of computer vision and image recognitio....
Release Date 2020/07 -
The Data Science Workshop - Second Edition
Author Anthony So , Thomas V. Joseph , Robert Thas John
Gain expert guidance on how to successfully develop machine learning models in Python and build your own unique data platformsKey FeaturesGain a full understanding of the model production and deployment processBuild your first machine learning model in just five minutes a....
Release Date 2020/08 -
Author Dr. Samuel Asare , Andrew Worsley , Robert Thas John , Thomas V. Joseph , Anthony So
Cut through the noise and get real results with a step-by-step approach to data scienceKey FeaturesIdeal for the data science beginner who is getting started for the first time A data science tutorial with step-by-step exercises and activities that help build key s....
Release Date 2020/01 -
The Conscious Cleanse Cookbook
Author Jo Schaalman , Julie Pelaez , Josh Dinar
Achieve vibrant health and sustainable weight loss with fresh, fulfilling recipes from the creators of the Conscious Cleanse.Are you ready to make a lifestyle change? This gorgeous cookbook will give you the motivation you need to break unhealthful eating habits and find ....
Release Date 2020/12