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Rebuilding the Relationship Between Manufacturers and Retailers
Author Niraj Dawar , Jason Stornelli , Kusum Ailawadi , Jan-Benedict E.M. Steenkamp , Lisa
In the perennial tug of war between manufacturers and retailers, retailers seem to be winning. Today’s retail industry is more concentrated than ever — in many industries and markets, a handful of retailers account for a majority of the sales. Their....
Release Date 2013/01