Tilt: Shifting Your Strategy from Products to Customers
Niraj Dawar
Rebuilding the Relationship Between Manufacturers and Retailers
Niraj Dawar, Jason Stornelli, Kusum Ailawadi, Jan-Benedict E.M. Steenkamp, Lisa
Author Niraj Dawar Release Date 2013/11
Author Niraj Dawar , Jason Stornelli , Kusum Ailawadi , Jan-Benedict E.M. Steenkamp , Lisa Release Date 2013/01
