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Leveraging Constraints for Innovation
Author Abbie Griffin , Jelena Spanjol , Sebastian Gurtner
Provides managers with actionable insight into a select set of innovation constraints and how to best deal with them This PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, and market and societal constraints that gu....
Release Date 2018/10 -
Author Abbie Griffin , Scott Swan , Michael G. Luchs
Develop a more systematic, human-centered, results-oriented thought processDesign Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New P....
Release Date 2015/11 -
Open Innovation: New Product Development Essentials from the PDMA
Author Serdar Durmusoglu , Charles Noble , Abbie Griffin
A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Produ....
Release Date 2014/10