Cover image for Leveraging Constraints for Innovation

Leveraging Constraints for Innovation

Author Abbie Griffin , Jelena Spanjol , Sebastian Gurtner
Release Date: 2018/10/01
ISBN: 9781119389309
Topic:
0%
21
Chapters
0-1
Hours read
0k
Total Words
    Start Reading Now    
       Add to Wishlist       
View table of contents

Book Description

Provides managers with actionable insight into a select set of innovation constraints and how to best deal with them 

This PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, and market and societal constraints that guides managers in identifying specific constraints related to their innovation activities and provides them with corresponding tools and practices to overcome and leverage those constraints. 

Written by a team of international innovation experts, Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA is presented in three parts. The first part, Individual Constraints, provides insights into how to: simultaneously solve social and commercial needs for greater creativity; apply a multi-stage approach to overcome knowledge sharing in teams; and anticipate and account for psychographic differences among customers during product launch. In the second part, Organizational Constraints, insights emerge that provide guidance on how to: identify and solve for sources of innovation constraints within the company; implement and manage virtual NPD teams; and effectively organize new service development in professional services. The last part, Market Constraints, examines how to: adapt firm capabilities to overcome constraints preventing consumers in low-end and under-resourced markets from purchasing new products; implement inclusive innovation strategies to address markets constrained by underdeveloped infrastructures; develop solutions for women and other disadvantaged market traders in emerging markets.

This book:

  • Is a single comprehensive volume that covers the full spectrum of constraint-related strategies and techniques in a coherent, integrated fashion
  • Provides a set of frameworks, techniques, and tools that can be immediately implemented by individuals across firms
  • Offers how-to knowledge on specific tools and methods as applied to innovating products and services when facing constraints as well as for the development of new business models
  • Integrates problem- and solution-based knowledge to enable companies to develop sustainable growth strategies by leveraging constraints and restrictions toward innovation strategies, processes and offerings
Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA is an ideal book for all product development professionals, including marketers, engineers, project managers, and business managers in both startups and well-established firms, and from a broad range of industries from heavy manufacturing to the service sector.

Table of Contents

  1. COVER
  2. ABOUT THE EDITORS
  3. INTRODUCTION
    1. I.1 Why Do We Need This Book?
    2. I.2 Thinking about Innovation Challenges: Failures, Barriers, and Constraints
    3. I.3 The Standard New Product Development Process
    4. I.4 Understanding Constraints and Their Impact on the Standard Product Development Process
    5. I.5 Mapping the Book: Where to Find Specific Constraints and Corresponding Solutions
    6. References
  4. Part 1: INDIVIDUAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT
    1. 1 FROM SUSTAINABILITY CONSTRAINTS TO CREATIVE ACTION: INCREASING MANAGERIAL INNOVATION BY SIMULTANEOUSLY SOLVING SOCIAL AND COMMERCIAL NEEDS
      1. Introduction: From Constraints to Innovation
      2. 1.1 The Inherent Uncertainty of the Innovation Process
      3. 1.2 Innovation: The Tension Between Creativity and Implementation
      4. 1.3 Sustainability Constraints: Enablers of Innovation
      5. 1.4 From Innovation to Performance: Creating a Corporate Sustainability Agenda
      6. 1.5 Avoiding the Potentially Negative Effects of Adopting Sustainability Constraints
      7. 1.6 Conclusion
      8. References
      9. About the Authors
    2. 2 A PRACTICE-ORIENTED APPROACH TO OVERCOME KNOWLEDGE-SHARING BOUNDARIES IN INNOVATION PROJECTS
      1. Introduction
      2. 2.1 Knowledge-Sharing Boundaries in Innovation Projects
      3. 2.2 Solving Knowledge-Sharing Boundaries in Five Stages
      4. 2.3 Conclusion
      5. References
      6. Appendix
      7. About the Authors
      8. Note
    3. 3 THE CONSUMER AS THE LAST CONSTRAINT: ADDRESSING PSYCHOLOGICAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT
      1. Introduction
      2. 3.1 The Consumer as Constraint: Why Firms Manage Consumers Insufficiently
      3. 3.2 What Are Psychological Constraints?
      4. 3.3 Being Constrained by “How I Am”
      5. 3.4 Being Constrained by “How I Think”
      6. 3.5 Being Constrained by “How I Feel”
      7. 3.6 Uncovering Psychological Constraints
      8. References
      9. About the Author
  5. Part 2: ORGANIZATIONAL CONSTRAINTS
    1. 4 IDENTIFYING AND OVERCOMING ORGANIZATIONAL INNOVATION CONSTRAINTS
      1. Introduction
      2. 4.1 Systematic Identification of Organizational Innovation Constraints
      3. 4.2 Overcoming Innovation Constraints: The Innovation Think Tank
      4. References
      5. Further Reading
      6. About the Authors
    2. 5 NEW SERVICE DEVELOPMENT FOR PROFESSIONAL SERVICES: TIME COMMITMENT AS THE SCARCEST RESOURCE
      1. Introduction
      2. 5.1 The Peculiarities of Innovating in Professional Services
      3. The Key Role of Professionals in the Innovation Process
      4. 5.2 Understanding Time as an Innovation Constraint in Professional Services
      5. 5.3 Resolving Time as an Innovation Constraint in Professional Services: The Innovation Support Function
      6. 5.4 Conclusion
      7. References
      8. About the Author
    3. 6 BRIDGING COMMUNICATION GAPS IN VIRTUAL TEAMS
      1. Introduction
      2. 6.1 A Lean Team Is Virtual in NPD
      3. 6.2 The Basics of Virtual Teams
      4. 6.3 Initiation and Structure
      5. 6.4 Communication Practices
      6. 6.5 Meetings and Protocols
      7. 6.6 Knowledge Management
      8. 6.7 Leadership
      9. 6.8 Conclusion: What Makes Successful Lean Virtual Teams
      10. Appendix: Case Study Application of the VTM
      11. References
      12. Further Reading
      13. About the Authors
      14. Notes
  6. Part 3: MARKET CONSTRAINTS
    1. 7 HOW TO DEVELOP LOW-END INNOVATION CAPABILITIES: ADAPTING CAPABILITIES TO OVERCOME CONSTRAINTS FOR CONSUMERS IN LOW-END MARKETS
      1. Introduction
      2. 7.1 Why Are Low-End Innovations Important, and How Do They Differ from Standard Practice?
      3. 7.2 Which Constraints Do Low-End Innovators Face?
      4. 7.3 Adaptations: Methods and Processes to Develop Low-End Innovation Capabilities
      5. 7.4 Defining the Path for Developing Low-End Innovation Capabilities
      6. 7.5 Conclusion
      7. References
      8. About the Author
    2. 8 DEVELOPING SOLUTIONS FOR UNDERRESOURCED MARKETS
      1. Introduction
      2. 8.1 The Traditional New Product Development Process
      3. 8.2 Factors to Consider when Designing for Underresourced Markets
      4. 8.3 A New Approach for Underresourced Markets: Obtain User Knowledge and Partner with Local Organizations
      5. 8.4 Lessons from the Field Study
      6. 8.5 Adaptation of NPD Processes for Underresourced Markets
      7. 8.6 Conclusions
      8. References
      9. About the Authors
    3. 9 OVERCOMING MARKET CONSTRAINTS IN EMERGING MARKETS: LESSONS FROM SOCIAL ENTERPRISES IN THE INDIAN HEALTHCARE SECTOR
      1. Introduction
      2. 9.1 Market and Innovation Constraints in Emerging Markets
      3. 9.2 Inclusive Strategies of Social Enterprises
      4. 9.3 Conclusion and Outlook
      5. References
      6. About the Authors
    4. 10 AMBIGUITY AND MISDIRECTION? BRING IT ON! LESSONS ABOUT OVERCOMING FROM WOMEN MARKET TRADERS
      1. Introduction
      2. 10.1 Innovation and Rule Breaking
      3. 10.2 Constraints Arising from Gender, Social Class, and Their Intersection
      4. 10.3 Five Practical Suggestions
      5. 10.4 Conclusion
      6. References
      7. About the Authors
      8. Note
  7. INDEX
  8. END USER LICENSE AGREEMENT
18.220.178.243