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Why Smart Companies Are Giving Customers More Data
Author Barbara H. Wixom , Ronny M. Schüritz , Killian Farrell
Companies looking for ways to stand out from their competition can offer customers data products that enhance the product or service the customer originally came looking for. This “data wrapping” technique is an innovative option to increase a product’s value to the custo....
Release Date 2020/05 -
The Most Underrated Skill in Management
Author Barbara H. Wixom , Nelson Repenning , Don Kieffer , Michael Morales , Todd Astor
According to the authors, there are few questions in business more powerful than “What problem are you trying to solve?” The authors argue that leaders who can formulate clear problem statements get more done with less effort and move more rapidly than ....
Release Date 2017/04 -
Author Jeanne W. Ross , Barbara H. Wixom
Companies can monetize their data by improving internal business processes and decisions, wrapping information around core products and services, and selling information offerings to new and existing markets. Adopting any of these approaches, however, requires mana....
Release Date 2017/04