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How to Develop a Great Digital Strategy
Author Ina M. Sebastian , Cynthia M. Beath , Jeanne W. Ross
As companies recognize how important a digital strategy has become, they find themselves torn between different strategic options. The first decision is to choose between a customer engagement or a digital solutions strategy. Which to pursue depends on existing cap....
Release Date 2016/01 -
Driving Growth in Digital Ecosystems
Author Ina M. Sebastian , Peter Weill , Stephanie L. Woerner
To drive growth in digital ecosystems, companies need to develop two partnering capabilities: digital readiness and curation. Digital readiness requires that ecosystem value is distinctive and that partners are digitally organized and connected via technology such as APIs....
Release Date 2020/08 -
Author Stephanie L. Woerner , Peter Weill , Ina M. Sebastian
To be a top performer in the digital economy—to become truly future ready—you need a playbook. Now you have one.It seems like almost every company you can think of—including your own—has embarked on a "digital transformation" journey. The problem is, many companies start down the road without a good....
Release Date 2022/10