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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Author Steve Rivkin , Jack Trout
The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers ....
Release Date 2009/10 -
Positioning: The Battle for Your Mind
Author Jack Trout , Al Ries
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as ....
Release Date 2001/01