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An Overview of The Public Relations Function, Second Edition, 2nd Edition
Author Thomas R. Martin , Professor Brad Rawlins , Professor Shannon A. Bowen
This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve....
Release Date 2019/03 -
Excellence in Internal Communication Management
Author Shannon A. Bowen , Rita Linjuan Men
This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics....
Release Date 2016/12