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Author Sunil Gupta
Digital transformation is no longer news--it's a necessity.Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.The New York Times, formerly a bastion....
Release Date 2018/07 -
Managing Customers as Investments The Strategic Value of Customers in the Long Run
Author Donald R. Lehmann , Sunil Gupta
What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value informatio....
Release Date 2005/01