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Beyond Accessibility Compliance : Building the Next Generation of Inclusive Products
Author Sukriti Chadha
Take a deep look at accessibility as it applies to mobile and wearables. This book covers topics within the accessibility domain that are rarely covered or understood, despite the fact that nearly half of the world’s population uses smartphones. Moreover, by 2025, 72% of smartphone users are expecte....
Release Date 2022/11 -
Approachable Accessibility: Planning for Success
Author Michael Dowden , Martine Dowden
Understand the realities of modern web accessibility and what considerations should be made to include everyone. There are hundreds of millions of people who are being left out every single day on the web due to disability or circumstance. The purpose of web access....
Release Date 2019/06 -
Author Laura Kalbag
You make the web more inclusive for everyone, everywhere, when you design with accessibility in mind. Let Laura Kalbag guide you through the accessibility landscape: understand disability and impairment challenges; get a handle on important laws and guidelines; and....
Release Date 2017/05 -
Author Adele Revella
See your offering through the buyer's eyes for more effective marketingBuyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides ....
Release Date 2015/03 -
The Collaborative Sale: Solution Selling in a Buyer Driven World
Author Timothy T. Sullivan , Keith M. Eades
Buyer behavior has changed the marketplace, and sellers must adapt to surviveThe Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology have changed, an....
Release Date 2014/03 -
Qualitative Research in the Health Sciences
Author Karen Francis , Bev Taylor
There is a growing interest in, and acceptance of, qualitative research approaches in the health science disciplines, both as standalone methodologies and integrated with quantitative designs in mixed methods approaches. This comprehensive text provides deeper knowl....
Release Date 2013/06 -
Remember That Leaders Are Always “On Stage”
Author Karen Otazo
This Element is an excerpt from The Truth About Being a Leader (9780131873384) by Karen Otazo. Available in print and digital formats.How to perform your leader “role” all day long, in front of all your audiences.Actors turn on like a light as they become their char....
Release Date 2010/06 -
The Essential Persona Lifecycle: Your Guide to Building and Using Personas
Author John Pruitt , Tamara Adlin
The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just n....
Release Date 2010/03 -
The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
Author Ziv Yaar , Steve Mulder
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actiona....
Release Date 2006/08 -
Business Expectations: Are You Using Technology to its Fullest?
Author Jeffrey Blander , Bryan Bergeron
PRAISE FOR BUSINESS EXPECTATIONSARE YOU USING TECHNOLOGY TO ITS FULLEST?"In the wake of the new economy hype, Business Expectations: Are You Using Technology to Its Fullest? provides a cogent analysis of the practical challenges involved in managing technology ventu....
Release Date 2002/04