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Transforming Customer Data into Insights
Chances are you purchased an order online in the past year and picked it up in the store or curbside. According to various estimates, 25% of US consumers tried curbside pickup by 2020, turning it into a $30- to $35-billion annual market. While COVID-19 certainly played a large part in this process, .... -
Understanding Cryptocurrencies
Understanding Cryptocurrencies is perfect for both introductory investors to the digital asset space and experienced investors seeking to gain practical insight into frameworks for understanding digital assets and valuation metrics. The book provides in-depth analysis of Bitcoin, Ethereum, and the d.... -
International Auditing Standards in the United States, 2nd Edition
This book is a tool that students, faculty, and practitioners can use to better understand the relationship between US PCAOB auditing standards and IFAC IAASB auditing standards.With time, the designations of US PCAOB standards were reorganized from the initial publication of this book. Accordingly,.... -
User Research with Kids: How to Effectively Conduct Research with Participants Aged 3-16
If you are a designer, producer, marketer, or researcher creating products for children, it is essential that you are aware of the key differences between children and adults when it comes to user journeys. While children might speak the same language as adult users, what they are actually communic.... -
The Work-Life Balance Myth: Rethinking Your Optimal Balance for Success
An empowering guide that will show you how to shed the myth of the “work-life balance” by merging the seven key components that make up your life to attain harmony and whole-life success“All of us have Seven Slices in our lives: our Family Slice, our Professional Slice, our Personal Slice, our Physi.... -
Author Jaime Levy
User experience (UX) strategy requires a careful blend of business strategy and UX design, and this hands-on guide offers an easy-to-apply framework for executing it. This updated edition introduces strategy tools and techniques to help you and your team craft inno....
Release Date 2021/01 -
Mapping Experiences, 2nd Edition
Author James Kalbach
Customers who have inconsistent experiences with products and services are understandably frustrated. But it’s worse for organizations that can’t pinpoint these problems because they’re too focused on their own processes. This updated edition shows your team how to use al....
Release Date 2020/11 -
Author Anastasia Utesheva
Digital user behavior is evolving at an ever-increasing pace, and predicting future trends is a booming business as a result. Users associate technology with their identities now more than ever, and it is up to you as a product designer to enhance their experience for the....
Release Date 2020/10 -
Author Michael Carter , Karl Shaikh
You’ve grown your business, reached a plateau and are now struggling to grow. Each time you try something new or add a new customer, something else goes awry - leaving you spinning the same plates, under the glass ceiling that’s blocking your progress. You need a plateau ....
Release Date 2020/10 -
Reputation Management, 4th Edition
Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation manage.... -
Author Emmanuelle Savarit
Explore how User Research has been influenced over the years by a range of disciplines, such as HCI, usability, anthropology, cognitive psychology, ergonomics etc. This book aims to contribute to the User Research community and covers topics that will help UX professional....
Release Date 2020/07 -
Author Jon Yablonski
Every designer today should learn the fundamentals of psychology. Instead of forcing users to conform to a product design or experience, designers need to learn how users behave and interact with various digital interfaces.This guide provides some key principles fr....
Release Date 2020/07 -
Designing for Behavior Change, 2nd Edition
Author Stephen Wendel
Designers and managers hope their products become essential for users—similar to the way Instagram and Lyft have become a way of life for many. Such as deep integration into people’s lives isn’t accidental: it’s a process of careful design and iterative learning. T....
Release Date 2020/07 -
Author Aarron Walter
In the years since publishing the first edition, emotional design has gone from innovative to essential in designers’ toolkits. Aarron Walter once again offers wise, inspiring guidance for the principles of designing for humans, and addresses newer challenges that have em....
Release Date 2020/06