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Author Anthony Flynn
Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every c....
Release Date 2012/11 -
Customer Analytics For Dummies
Author Jeff Sauro
The easy way to grasp customer analyticsEnsuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how t....
Release Date 2015/02 -
Customer and Business Analytics
Author Robert E. Krider , Daniel S. Putler
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of th....
Release Date 2015/09 -
Author Michael McCarthy , Pat Gannon-Leary
Customer Care provides a detailed course suitable for delivery to library staff at all levels. It can be used as a stand-alone reference work for customer care processes and procedures or, alternatively, it can be used by library staff to tailor a customer care cour....
Release Date 2010/03 -
Customer CEO: How to Profit from the Power of Your Customers
Author Chuck Wall
Most companies still operate like they control their customers. But, in today’s market, it’s really the other way around. Customer CEO confronts the new market reality that customers choose who to do business with completely on their own terms. This effectively inve....
Release Date 2013/04 -
Customer Culture: How FedEx® and Other Great Companies Put the Customer First Every Day
Author Michael D. Basch
Everyone talks about creating a "customer-centered culture." In CustomerCulture: How FedEx and Other Great Companies Put Their Customer First Every Day, the executive who pioneered FedExÕs legendary customer culture shows exactly how to go beyond talk and make it ha....
Release Date 2002/06 -
Author John A. Goodman
With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. Not only that...customers expect more. Unfortunately, many companies fail ....
Release Date 2014/08 -
Customer Experience For Dummies
Author Bob Kelleher , Roy Barnes
Gain, engage, and retain customers with positive experiencesA positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different ....
Release Date 2014/11 -
Customer Focused Process Innovation: Linking Strategic Intent to Everyday Execution
Author David Hamme
DRIVE SUSTAINABILITY AND GROWTH WITH A PROCESS FOCUSED ENTERPRISEYou can execute a world-class business improvement plan, but if its effects don't reach the customer--is it really of value?In this groundbreaking book, business innovation expert David Hamme reveals ....
Release Date 2014/10 -
Author James Kalbach
Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. In this lesson, product and....
Release Date 2018/01 -
Author Marc Benioff , Eric Berridge
Leverage the cloud into competitive advantage through optimized customer experienceCustomer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been hailed as a game-....
Release Date 2016/10 -
Customer Relationship Management
CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM’s strategic importance gained more traction as it wa.... -
Customer Relationship Management: Getting It Right!
Author Judith W. Kincaid
Build a winning CRM program—one step at a time.This book presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. The former Director of HP's enterprise-wide CRM initiative shows how to identify the elements of....
Release Date 2002/10 -
Customer Relationship Management: The Bottom Line to Optimizing Your ROI
Author Dr. Natalie L. Petouhoff , Dr. Jon Anton
For undergraduate/graduate-level courses in Quantitative Measurement and Consumer Behavior.Cutting-edge in perspective, this text presents innovative proven methods for determining whether a Customer Relationship Management (CRM) strategy for changing the way a comp....
Release Date 2001/12 -
Customer Service in Academic Libraries
Author Stephen Mossop
The term 'customer service' is not new to the academic library community. Academic libraries exist to serve the needs of their community, and hence customer service is essential. However, the term can be applied in a variety of ways, from a thin veneer of politen....
Release Date 2015/10 -
Customer Service Management Training 101
Author Renee EVENSON
Becoming a great customer service manager requires a mastery of skills beyond those needed by frontline employees. Filled with the same accessible, step-by-step guidance as Customer Service Training 101, this user-friendly book shows readers how to develop the skill....
Release Date 2011/09 -
Author Anne Gimeno , Alexandre Oliveira
DRIVE MORE VALUE FROM YOUR SUPPLY CHAIN BY IMPROVING THE WAY YOU MANAGE CUSTOMER SERVICE Optimize linked interactions across your entire customer service environment Implement customer-centric strategies, including customer-based supply chain segmentation and lifel....
Release Date 2014/06 -
Author Kimberly Delvin
Effective customer service training covers more than niceties. Organizational profitability is threatened when staff are unable to manage customer needs. Yet it takes more than soft skills training to turn these situations around. A great customer service trai....
Release Date 2015/08 -
Customer Service Training 101, 2nd Edition
Author Renee Evenson
Your service team may represent the first, last, or only interaction point between your customers and your company. Your front-line service professionals make or break countless opportunities, leads, sales, and relationships every day. Completely revised and updated....
Release Date 2010/10 -
Customer Service Training 101, 3rd Edition
Author Renee Evenson
Employees aren’t just the front line of any business. To customers, they are the business. Nothing is more important than arming these essential employees with the knowledge they need to find the best solution for each and every customer.Whether you’re a manager, o....
Release Date 2017/12 -
Customer Service: How to Attract, Retain, and Interact with High-Quality Customers
Author Jeff Havens
Includes Complete Participant & Instructor Workbooks!OverviewYour fast, fun resource for delivering outstanding customer service: the perfect complement to Jeff Havens’s Customer Service video course!DescriptionIn an era where many companies offer similar produc....
Release Date 2015/12 -
Author Maria Martinez , Lincoln Murphy , Dan Steinman , Nick Mehta
Your business success is now forever linked to the success of your customersCustomer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies....
Release Date 2016/02 -
Customer Success with Microsoft Dynamics Sure Step
Author Nilesh Thakkar , Vincent Bellefroid , Chandru Shankar
Having invested in Microsoft Dynamics, your enterprise will want to make a success of it, which is where this guide to Sure Step comes in, teaching you how to apply the methodologies to ensure optimum results.In DetailSure Step is a full lifecycle methodology to hel....
Release Date 2014/01 -
Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers
Author Aldo Cundari
The practical, expert guide to reaching the new consumerCustomer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the....
Release Date 2015/05 -
Author Floyd Talbot
This comprehensive budgeting book emphasizes that the customer drives the business organization and processes and becomes the overriding purpose for a company’s existence and success. Inside, you’ll find a lot of details that sum up a complete guide that covers ever....
Release Date 2012/11 -
Author Suman Sarkar
Businesses worry about new technologies, but customers are the ultimate disruptors—Suman Sarkar offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs.Disruption—the brutal roiling of markets, the declin....
Release Date 2019/09 -
Customer-Oriented Marketing Strategy
Author Tevfik Dalgic
What is customer orientation? And how does it fit in your idea of a good marketing strategy? This book can help you understand more about the relationships, applications, and steps to take to drive continuous relationships with customers to aid in the process o....
Release Date 2013/03 -
Customers Inside, Customers Outside
Author Michael W. Lowenstein
Over the past several years, leading companies have entered a period of major marketing and operational adjustment and convergence, or intersection. It’s a reaction to a critical fact of life: Customers—not organizations— now control the decis....
Release Date 2014/01 -
Customizing and Extending IBM Content Navigator
Author Jie Zhang , Jian Xin Zhang , Jana Saalfeld , Ron Rathgeber , Rainer Mueller-Maechler
IBM® Content Navigator provides a unified user interface for your Enterprise Content Management (ECM) solutions. It also provides a robust development platform so you can build customized user interface and applications to deliver value and an intelligent, business-....
Release Date 2014/05